THE POPULARITY OF BENGALI CUISINE

IN GUWAHATI
NAME- ARHIT SARKAR
SEMESTER- 6TH SEMESTER
COUNCIL ROLL NO.- 2041109023
CLASS ROLL NO.- 20
RESEARCH GUIDE- MRS. PRIYANKA SAIKIA BORGOHAIN
INSTITUTE OF HOTEL MANAGEMENT, GUWAHATI
 CONTENTS

 INTRODUCTION
 OBJECTIVES
 RESEARCH METHODOLOGY
 DATA ANALYSIS
 FINDINGS AND CONCLUSION
INTRODUCTION

 “Sualkuchi” is the main centre of Kamrup District of Assam where large amount of silk are
produce.
 Sualkuchi has the largest number of cottage industry engaged in handloom among the whole
Assam state.
 This village is known as the “Manchester of Assam” and was established by Momoi Tamuli
Barbaruah, a great administrator of the Ahom kingdom.
 Barbaruah set up this weaver’s village by shifting a large number of master weavers from all over
the region to this village.
 It is situated on the bank of Brahmaputra, about 35 kms west from Guwahati city; it is the block of
Kamrup district with a population around 52,679 with geographical area of 90 kms.
 Here weaving is a dominant occupation along the population.
 The silk that is found in Sualkuchi is known as Antharaea Assamensis, which is basically known
as the Muga silk.
OBJECTIVES

 to determine the factors that influence the popularity of Bengali cuisine in Guwahati, such as taste,
price, accessibility, cultural relevance, etc.
 Also assess the level of demand for Bengali cuisine in Guwahati, including the frequency of
consumption, the types of dishes preferred.
 Apart from that to identify the main sources of Bengali cuisine in Guwahati, such as restaurants,
street vendors, home cooking, etc.
 Furthermore, to compare the popularity of Bengali cuisine with other regional cuisines in Guwahati
and analyse the reasons for the differences or similarities and to
 suggest strategies for enhancing the quality, diversity, and sustainability of Bengali cuisine in
Guwahati, while preserving its authenticity and heritage
RESEARCH METHOOLOGY

1. Primary Source: The data which is collected for the first time are called primary source of data. Primary data
are collected from primary sources. Here the primary data are collected through observation, direct communication
with the respondent and finally by asking them the questions included in the semi structured questionnaire.
2. Secondary Source: Secondary source of data is those which have already been collected by someone else and
have already been passed through statistical process. Here the secondary sources of data are collected through the
internet.
3. Survey Area: For purpose of survey, the research is conducted in the main shops and weavers of Sualkuchi.
4. Research Design: The research study conducted is of descriptive type. Descriptive research includes survey and
facts findings of different kinds. The major purpose of such research is description of the research as it exists at
present.
5. Research Instrument: The primary data collected is original in nature. Here a semistructure questionnaire cum
schedule has been prepared and arranged.·
6. Sampling Technique and Design: A sample is a definite plan for obtaining a sample from a given population.
Sampling technique refers to the technique or the procedure the research adopts in selecting items for the sample.
DATA ANALYSIS
 FINDINGS AND CONCLUSION
THE FINDINGS WHICH WERE COLLECTED BY USING PRIMARY DATA THROUGH SCHEDULE,
OBSERVATION AND DIRECT COMMUNICATION WITH THE RESPONDENT THROUGH THE HELP OF
THE QUESTIONNAIRE. FROM THE STUDY, IT CAN BE FOUND OUT THAT MOST OF THE PEOPLE
KNOW ABOUT SUALKUCHI AND IT’S SILK. 48.1% OF THE PEOPLE WHO FILLED THE
QUESTIONNAIRE WERE OF 21-30 AGE GROUP AND MOST OF THEM KNOW ABOUT SUALKUCHI
SILK. AND ALMOST EVERYONE WHO FILLED THIS QUESTIONNAIRE THINKS THAT SUALKUCHI
SILK CAN BE A GOOD SOURCE OF GENERATING REVENUE AND INCOME. THE MOST COMMON
LIMITATIONS THAT EVERYONE THINKS ARE LACK OF FINANCE AND MARKETING PROBLEM
WHICH IS ACTUALLY TRUE. MAJORITY OF THE PEOPLE CONSIDERS SUALKUCHI SILK AS
DURABLE AND SUALKUCHI SILK CAN BE A GOOD OPPORTUNITY FOR THE LOCALS AND
EVERYONE IN THE SILK INDUSTRY TO GENERATE REVENUE AND INCOME AND CAN CAPTURE
TOURISTS THROUGH THE BEAUTY.

AT LAST I WOULD LIKE TO CONCLUDE BY SAYING THAT SUALKUCHI SILK IS A GOOD TOURIST
ATTRACTION AND CAN GENERATE GOOD REVENUE BUT THE ONLY LIMITATION IS THE
GOVERNMENT MUST HELP AND FUND THE PEOPLE OUT THERE AND GIVE THEM
OPPORTUNITIES TO GROW. THE LACK OF FINANCE AND MARKETING PROBLEM SHOULD BE
TAKEN CARE OF. SUALKUCHI’S SILK HAS A GOOD MARKET CAPTURE AND CAN HAVE A BETTER
IF THE PROBLEMS ARE RESOLVED.