Lesson 1

Communication and Media

Media and Information Literacy

Mr. Edison M. Lalimarmo

Content Standard
The learners demonstrate understanding of media and
information literacy (MIL) and MIL related concepts.

Performance Standard
The learners organize a creative and interactive symposium for
the community focusing on being a media and information
literate individual.

Most Essential Learning Competency

Describe how is communication influenced by media and
information (MIL11/12MILIIIa-1)
 
1.M E N I Z A A G
MAGAZINE
1.ALMI
MAIL
1.VONEISITEL
TELEVISION
1.LOBIME PENOH
MOBILE PHONE
1.PRUTCOME
COMPUTER
1.RIODA
RADIO
1.PEPERAWNS
NEWSPAPER
1.TIENTREN
INTERNET
1.HEPELONTE
TELEPHONE
COMMUNICATION AND MEDIA
A. Communication
B. Media

THE ROLES OF TODAY’S MEDIA

AND INFORMATION IN A
DEMOCRATIC SOCIETY
A. Communication in the Philippines
B. Important Roles of Communication and Media
in the Society
1.Communicatio
n
* process of sharing ideas, opinions, facts
* an interactive process
* verbal or non-verbal
* use of media (print, broadcast, electronic or new media)
1.Media
* traditional or new media
* sophisticated and complex

* facilitative and efficient

* various channels
What are the roles of Today’s Media and
Information in a Democratic Society?
Pusposes of Media
Communication
A. To inform in the Philippines
B. To entertain

C. To educate

D. To advertise
Important Roles of
Communication and
Media in a
Democratic Society
 Roles of Media in a Democratic Society
The media is a tool to educate the voters, giving them facts, news
and balanced opinions about how the government functions. It is
vital to have well-informed voters in a democratic society to
ensure an accountable and responsible government. Well-
informed society should be able to make rational choices, making
sure that the government works.
 Roles of Media in a Democratic Society

Media acts as the watchdog of the

government in a democratic society by
letting the people articulate their
views, demands and aspirations. 
 Roles of Media in a Democratic Society

The media is a powerful way to make sure that

the decision makers are working in line with the
voters’ interests, keeping the politicians and
public officials in check. The media
should be independent and should not be
intervened or influenced by the government.
 Roles of Media in a Democratic Society

Media acts as a catalyst for democracy and

development, helping to make public participation
meaningful. If media is honest and committed in its
job, democracy is bound to function more efficiently
and the loopholes present in any democratic system can
certainly be plugged to the fullest satisfaction of the
people. 
Functions of Media
1. Information
2. Education
3. Entertainment
4. Persuasion
5. Surveillance
6. Interpretation
7. Linkage
8. Socialization
Important Points
1. Society is influenced by media in many
ways.
2. Media is the “mirror” of the society
3. It takes discipline to not let media steal your
time.
4. Whoever controls the media, controls the
mind.
5. The media affects people’s perspectives.
6. Media is the most powerful entity on earth.
“Media is great because it gives
voiceless poeple a voice.”