By Edirza Eddin

What is Flip ?

Remittance service that let you do the transfer free of charge

to any bank destination
Vision & Mission

Vision : Mission :
To become the most customer-centric Give the best service and maximum comfort
company on earth which makes users can do with a fair cost
fair financial transactions for everyone
everywhere
Product Vision

To give customers the ease of wire

transfer and cost worry-free
Derive Key Result Metrics using Pirate
Metrics (AARRR)
 State User Stage Metrics

Activation Happy 1st visit # of user stays on the app >10 sec

Activation Account sign-up # of user profile data filled up

Activation Complete 1st transaction # of 1 full loop transaction

# of user stays on the app >10 sec
Flip is remittance service. The user flow is not 1-click done.
The app usually shows the benefit of the service, how to use
the service even though you have not signed up yet. That is
why, users that stay over than 10 seconds, most likely
observe the service and can be considered as Active

# of user data filled up

In order to use Flip services, users have to fill up their
personal data. When personal data has been filled, the user
can be considered as an active user, because he/she will be
able to utilize Flip service

# of 1 full loop transaction

Users that have been completed at least 1 transaction, have
experienced the “AHA” moment. They have felt the benefit
of the product. That is why, they can be considered as
Active users
Derive Key Result Metrics using Pirate
Metrics (AARRR)
 State User Stage Metrics

Retention Time since last transaction ● Time the gap between user last and
next transaction

Retention Daily & Monthly active use ● Churn rate

Retention Making repeat transaction ● # of transaction done by same user

Time the gap between user last and next
transaction
Time gap between the last and next transaction can be
measured as a Retention. The shorter the gap between
transaction, the better. It means, users will use the service
multiple times

Churn rate

Churn rate indicates how many users leave the service. The
lower the churn rate, user most likely come back to use the
service and can be considered as good Retention

# of transaction done by same user

Users that have been completed multiple transaction, have

felt the benefit of the product. We can measure this metric to
know how good the Retention is.
Activation Metric

Complete 1 transaction
Fund Transfer Flow

1. Click Transfer Button

2. Choose where to transfer
3. Click Add destination
4. Choose Bank destination
5. Input bank account destination
6. Input the amount of money you want to transfer
7. Choose Transfer Method
8. Transfer the fund from your bank account
9. Confirm the transfer by clicking “Saya sudah transfer” button
10. Transfer finished
Potential Hypothesis

People will be more interested in using Virtual

Account as transfer method rather than transfer
using Flip account

Events :
Success : Successfully transfer the money
Intent : Transfer selected; properties:
●Method : bank transfer, VA
Failure : Do not proceed to payment after
clicking Virtual Account as an option
Event Tracking
Thanks!