Professional Documents
Culture Documents
SHAPING OUR
THINKING & DECISION MAKING
WHAT IS MEDIA
The communication outlets or
tools used to store and deliver
information or data is called
media.
BROADCAST MEDIA
Broadcast media is a type of mass
media that delivers content to a
large audience through electronic
signals. It includes radio, television,
and satellite broadcasting
TYPES OF MEDIA
SOCIAL MEDIA
Social media is a digital tool, such
as a website or app, that allows
users to quickly and easily create
and share content with the
public. Examples are Pinterest,
Twitter, Instagram, Facebook, and
LinkedIn.
TYPES OF MEDIA
DIGITAL MEDIA
Digital media is information shared
through a digital device or screen.
Essentially, it's any form of media
that relies on an electronic device
for its creation, distribution,
viewing, and storage. Companies
often use this media to advertise
their businesses and brands.
TYPES OF MEDIA
PRINT MEDIA
Print media is a form of mass media
as the name suggests the news or
information is shared through
printed publications. Printed media
is the oldest means of sharing
information/news.. The main types
of print media include newspapers,
magazines, and books.
LOI - 2
INFLUENCE OF MEDIA
ON SOCIETY AND INDIVIDUALS
IMPACT OF MEDIA
POSITIVE
TV shows, series, and movies with
good-quality content can help your
tween and teen develop an
identity. A movie that reflects
gender equality may motivate us to
follow that in life. Documentaries &
inspirational stories on the internet,
print, and broadcast media can be a
source of inspiration for children
IMPACT OF MEDIA
NEGATIVE
Kids who use media in their
bedrooms often don't get enough
sleep at night. Media use can
distract kids from important tasks,
interfere with homework time,
affect their behaviour & hurt school
performance. It can also lead to
increased irritability. increased
anxiety, lack of self-esteem etc.
LOI - 3
RESPONSIBLE UTILIZATION
OF MEDIA
RESPONSIBLE USE OF MEDIA
Media is everywhere. People today are glued to media forms in one way or
the other. Most of all children today are addicted to their phones and
televisions.
Everywhere you look you see people with their heads down staring at a
bright screen, often consumed with the endless communication,
information and entertainment that an electronic device provides