INSERT DSA NAME HERE

DSA
Code of Ethics.

DSA Code of Ethics.

INSERT DSA NAME HERE

DSA
Code of Ethics.

Contents
• INTRODUCTION

• PROMISE TO CONSUMERS

• PROMISE TO DIRECT SELLERS

• PROMISE TO THE COMPANIES

• KEY PROVISIONS

DSA Code of Ethics.

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Introduction.

WFDSA Overview
• Founded in 1978

• Global non-governmental SALES VOLUME

voluntary organization 117 billion USD sales worldwide.

SALESFORCE
• 60 National DSAs 74 million distributors worldwide.

• Represents Direct Selling MISSION

• Pursues the highest level of ethical
Industry, worldwide conduct in the global marketplace.
• Fosters advocacy with key
• Headquartered in Washington, constituencies.
D.C.

DSA Code of Ethics.

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Introduction.

Purpose
• Introduction to insert DSA name Code of Ethics

Why?
• Recently revised/updated
• All must comply – DSAs, Companies, Distributors
• WFDSA Membership Requirement
• Minimum Requirement

DSA Code of Ethics.

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Why is
Code Important?

RICH HISTORY Century-long history of servicing the public

with quality products and services
UNIQUE METHOD
Customer interaction in a personal and
informal atmosphere often in the home
PERSONAL
RELATIONSHIPS Customers are often family, close personal
friends and colleagues
REPUTATION
Differentiation from unscrupulous actors
PUBLIC AWARENESS
Taking control of our image and creating
JOINT EFFORT awareness for our Code
JOINT REWARD Responsibility belongs to all of us

Impact of our collective efforts will be multiplied

DSA Code of Ethics.

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Benefits
of the Code of Ethics.

• Self Regulation

• Consumer/Government Approval

• Less Legislation/Government Regulation

• Sales Aid

• Prestige

• DSA Recruiting Tool

• Company Recruiting Tool

DSA Code of Ethics.

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Who must
comply with the Code.

DSA Code of Ethics.

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Our Promise
to Consumers.

• No deceptive or unfair sales practices

• Complete and accurate information about the products
• No false or misleading testimonials
• Written documentation outlining terms of sale
• Contact information
• Clear return policies
• Respect for consumer privacy

DSA Code of Ethics.

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Our Promise
to Direct Sellers.

• No misleading, deceptive or unfair recruiting practices

• Clear, transparent and honest
• No claims that cannot be verified by fact/promises
that can’t be fulfilled
• Regular information regarding your sales and other
important business aspects
• Written information detailing your relationship with the company
• No unreasonably high fees
• Inventory Buyback

DSA Code of Ethics.

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Our Promise
to Companies.

• We pledge to abide by the spirit of fair competition.

• We pledge not to entice or solicit direct sellers of another company.
• We will not unfairly denigrate the activities of another company.

DSA Code of Ethics.

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Guidelines
for Code Complaints.
Complaints should be in
writing and should include
the following information:
• The date and details of the incident
• The individuals involved
• The code violation (if possible)
• Efforts made to resolve the matter
• The cost of the product
(including invoices or other documentation)
• The current status of the complaint
• Resolution being sought

DSA Code of Ethics.

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Key Provisions.
Cooling Off.

What is cooling off? The Code of Ethics allows

consumers to cancel an order:
• If a consumer agrees to purchase an • Without any specific reason
item and changes her mind, she has
the right to cancel within a specified
• Within a specific time limit
number of days
• Your order receipt should
clearly state what the policy
• The number of days varies by country
is in your country

DSA Code of Ethics.

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Key Provisions.
Earnings Claims.

• Companies and direct sellers cannot

provide false or misleading statements
about the earnings opportunity

• Statements made must be documented

by facts

DSA Code of Ethics.

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Key Provisions.
Product Buyback.

• Company must not encourage inventory purchases in unreasonably

large amounts

• If you terminate your business, the company will buy back product
you haven’t sold
– if it is still marketable
– less any costs such as handling and commissions

DSA Code of Ethics.

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Key Provisions.
Product Claims.

Companies or direct sellers must not

make untrue claims about a product

DSA Code of Ethics.

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Sales
& Training Aids.

• Companies shall prohibit Direct Sellers from marketing or

requiring the purchase by others of any materials that are
inconsistent with Company policies and procedures.

• Companies shall provide adequate training to enable

Direct Sellers to operate ethically.

• Direct Sellers must:

• (i) utilize compliant materials
• (ii) refrain from making the purchase of such
sales aids a requirement
• (iii) provide sales aids at a reasonable and fair price
• (iv) offer a written return policy

DSA Code of Ethics.

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DSA
Code of Ethics.

DSA Code of Ethics.

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DSAs Must:

Follow the Code of Ethics

o Have an Independent Code Administrator
o Establish a Code Complaint
Handling Procedure

o Publicize the Code on their Websites

o Publicize Code Administrator
Contact Information

o Enforce the Code of Ethics

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Companies Must:

Follow the Code of Ethics

o Communicate the Code of Ethics
• With Employees
• With Direct Sellers
o Enforce the Code of Ethics

DSA Code of Ethics.