• Sports equipment retailers
face significant technological
challenges coming online
• Facilitating payments through
online platforms is a challenge
for retailers
• Local retailers face
unpredictability in demand
and hence, face challenges in
matching online e-commerce
websites on pricing
Amazon, Flipkart, Sw
Platform development & maintenance cost
End consumer acquisition costs, including marketing costs
Third-party-enabled delivery costs (Paid by end consumers)
• Enabling group buying can help
solve unpredictability in demand,
enabling retailers to compete with
e-commerce players
• An easy-to-use end-to-end
platform to facilitate ordering and
payments can help retailers come
online
Retailers onboarded, Traction among
retailers, Percentage of sales driven
by the platform among total sales.
For brick & mortar retail stores
looking to come online,
RedGorillas is the only platform
offering easy access & end-to-end
functionalities that leverage social
communities to bring in higher
volumes and, thus, enable them
to match prices with e-commerce
players.
Social communities driven technology
enabling retailers come online
Retailers are charged a commission for all sales.
First mover advantage:
Establishing relationships with
existing retailers and social
communities can give a
sustainable competitive advantage
over late entrants
Online platform to enable interactions
between retailers and social groups
Third-party-enabled delivery services
Customers:
Brick & mortar sports retail
stores looking for an online
presence.
End consumers:
Retail stores with an online
presence and looking for
better alternatives (Sports
equipment retailers)