Speak & Write for a Purpose

Castigador, A. C. (2018)
What is the essence of communication?
• What if man is not endowed with communication
skills?
• Will humans be able to gain knowledge?
• Will man be able to control and manipulate his
environment?
• Will “homo sapiens” be considered the superior
race?
 The resounding answer is… NO!

• It is believed that knowledge is synonymous with

power, but knowledge could only be transmitted
through communication. Without communication,
man could not get knowledge. Without
knowledge, man will be rendered inutile.
 Cont’d…

• Communication thus, seemed to be as vital as the

air we breathe, the food we eat, and the water we
drink. Communication means survival of the
human race.
 Cont’d…

• Communication is the “sine qua non” of

knowledge. If one wants to learn, he has to
communicate. If one wants to succeed, then he
must be a good communicator.
How does one become a good communicator?

• That leads us to the need to understand the

dynamics of communication.

• The following slides contain the elements of

communication, and its ethics.
 The 5 Elements of Communication

• Communication is composed of five elements:

• 1. the sender, 2. the message, 3. the channel, 4.
the receiver, and 5. the feedback.
 1. The Sender

• The sender is the first element of communication,

the origin of the communication. A good sender
should be effective in formulating his message,
whether this be in verbal form (spoken) or non-
verbal form (written, signals, body movements).
 Cont’d…

• A good sender should be able to know and

understand the channel in which he/she could
send the message through.
 Cont’d…

• A good sender should be able to study the

channel by which he/she could use to send the
message. A good sender should know and
understand the receiver of his message.
 2. The Message

• A good message should be clear for it to be easily

understood. It should be specific; meaning it
should be definite and distinctive. A definite or
distinctive message is one that is free from any
doubt.
 3. The Channel

• A good channel is one which could transmit the

message clearly, faithfully, and efficiently. The
channel should be able to transmit the message
exactly/accurately ~ neither less nor more.
 4. The Receiver

• A good receiver is someone who is a good

listener who could comprehend the message one
who is free from any emotional or psychological
baggage that could affect the accuracy of the
message.
 5. The Feedback
(It should be given on time.)

• The response to the message given by the

receiver.
• It should not only be timely, but also it should be
responsible; meaning the person giving the
feedback should be accountable/answerable to
give his/her response accurately and on time.
The Ethics of Communication
Castigador, A. C. (2018)
Successful communication requires certain ethical
rules for a communicator to follow.
• Adrew Button
(https://biz.fluent.cpm/info, retrieved 02-20-2018)
suggests 4 basic rules to observe:
Honesty
Openness to other views
Commitment
Consensus building
 1. Honesty

Webster defines this as act, quality, or condition

of being truthful.
Button opines that honesty is more than just not
lying. It is being open and offering whatever
information you have.
It is also equated with trust.
 2. Openness to other views

• Willingness to be open to views

• An environment where people are not free to
express their ideas, especially if they may be
unpopular is not an ethical environment.
 Cont’d…

• The free flow of communication is vital to the

welfare and development of an organization, and
of the country for that matter.
 3. Commitment

Webster defines this as being bound

emotionally/intellectually to a course of action or
to another person.
It is a promise or agreement to do something.
A state of being pledged or engaged.
 Cont’d…

Being honest or truthful, being sincere in what

you say or write.
FAKE NEWS is a big taboo in communication.
 4. Build Consensus

CONSENSUS is a general agreement among the

members of a given group or community.
Ethical communication should lead to consensus.
 Cont’d…

• It is the responsibility or must be the commitment

of the sender of the communication to ensure that
his message would promote agreement
(consensus), harmony, and unity.
 ACTIVITY

Divide the class into four groups.

Let them discuss a hot political or economical
issues in the country today.
Give them 10 minutes to prepare and afterwards,
let them present it in the class for 5 minutes.
 Cont’d…

Let them decide if they will be having a panel

discussion or a debate based on their creativity.
Present the rubric for them to be guided
accordingly.
Scorecard
 The End ~

Thank you for keeping your ears

on the ground.
