Psychological &

Economic Factor
Reported by:
Paola Mae SJ. Oroncillo
Psychological Factor
Impulsive buying which
Concert happens when a customer
Ticket experiences a sudden urge
to purchase something
immediately. The impulsive
to buy brings pleasure but
may stimulate emotional
conflict. Also, it has a
tendency to occur with a
disregard for its
consequences (Ng & Lee,
2015).
Freud’s Theory of
Motivation
Freud assumes that the real
psychological forces shaping
people’s behavior are largely
unconscious. Wherein, a
person cannot fully understand
his/her own motivations.
 Collection is a source of
Toy comfort and a specific
Collection presence when the
collector is alone. The
toy collections can bring
relief to the collector and
in a deeper sense, it may
lessen the feelings of
doubt and even
depression.
 Beliefs and Attitudes
A customers decisions-making ability can also
be driven by beliefs and attitudes towards a
certain product. This is associated mainly from
perception brought about by brand image, it
could be first or third hand (Young & Pagoso,
2008).
Hiyang is a state of compatibility between
one’s body and something external evaluated
through individuals experience. A person who
finds their hiyang disregard the price, as long as
still within the budget (www.curiousity.ph).
Shampo Example
o Jessa uses this shampoo
because she believes
that it doesn’t cause
dandruff. While on the
other hand Paola uses it
because it make her hair
straight compared to the
other brand. It’s called
“Hiyang”.
Economic Factor
Wise  This includes a person’s
Customer financial capacity and
stability to spend
money on a product.
 An individuals may find
himself/herself wanting
to purchase something
that he need or want
but lacks money.
Family Family income
influences the buying
behavior of the family as
a whole.
Basic needs
Educational needs
Shopping goods
Furniture & Appliances
Other expenses
Fashionista Physical Vanity
A concern for
physical appearance,
means that one feels
the need to corporate
with others in terms
of physical
appearances.
Achievemen
Achievement Vanity
t A concern for achievement
means that one has made
a successful achievement,
and a view for
achievements means that
other people know about
one’s successful
achievement (Netemeyer,
1995).
Filipino Consumer Trends
 79 % shop around to buy the most value-for-
money product.
 78 % said commercials increase their brand
preference.
 77 % said they usually have preferred brands and
types before buying.
 76 % said they are more attracted to buy products
that come with free gifts.
 Only 48 % agreed that they will buy a product
because they liked the commercial.
Healthy Foods &
Drinks
Health and Wellness
Cereals
Yoghurts
Vegetables and Fruits
Bottled Water
Fruit and Vegetables
Juices
Milk
 Hygiene – Germ
Hygiene Protection Need Arises
Filipinos purchased more
hand sanitizers and baby
wipes since they care
about germ protection.
Filipinos care more about
their hygiene and
purchase products like
panty liners, and sanitary
napkins, etc.
Instant
Convenience – Lifestyle
Foods on the go
Workers can work odd
hours and often have
very little time to rest.
As a result they eat
instant food. Like
noodles, pasta and
canned meat.
 Sachet Growth of Sachet
Products Users
Some FMCG have taken
o packaging their
products in low unit
packs and sachets that
requires a lower price.
This is what we called
“Tingi”
 Brand Trust and Socially
Under Armour Conscious Consumer
Trust in brand or
company is a major
influencer in the purchase
decision. Filipinos are
willing to pay more
sustainable products and
services that come from
companies who are
committed to positive
social and environmental