READING A

CRITIQUE OF AN
INDUSTRIAL
DESIGN
LESSON 7
 Have you ever had a gadget such as cellular
phone, gaming console, or a computer that you
felt you can’t live without? If so, can you share
some of its special features? What are your
favorite aspects about the said gadget?
 What did you ask actually an oral presentation of a
critique pup an industrial design. Basically, a critique is
an evaluation or judgment of a particular object. It has
to be noted, however, that a critic is not always negative.
Again, one such example is the activity earlier in which
you present and positive treats up your favorite project
and stated why these traits are helpful or useful to you.
 INDUSTRIAL DESIGN

• An industrial design is the application of principles in

the arts and the sciences to improve the aesthetics and
functionality of a product.
 EXAMPLE
Iphone 4: Worth Dying For?
By: Romeo Paolo D. Esquillo

1. The iPhone 4 developed by Apple Inc., was 1st released in the United
States and some parts of Europe on June 24, 2010. At that time, The
said gadget was considered to be the thinnest smartphone in the world.
During that time the price for the said phone ranges from 27000 to
40000 depending on it’s internal storage size (8GB, 16GB, 32GB).
Iphone 4: Worth Dying For?
By: Romeo Paolo D. Esquillo
The title must be
catchy enough to draw
the potential readers
The 1st paragraph contains attention
general information regarding the
product and facts about it. It is
also important to note that in this First Paragraph
photograph the author it's merely
providing background information
about the product.
 EXAMPLE
2. The site the promise that iPhone 4 has on its users, one will need to
think twice before buying it just a few weeks after it’s really sponsored
during that turnover rate of gadgets nowadays. The iPhone 4, being the
1st of its kind, may simply be a template or prototype for the other more
technologically advanced phones to be sold in the market in just a few
months time. Moreover one has to also consider the pace at which you
said gadget devaluates.
Second Paragraph

The 1st sentence of this

paragraph serves as the
thesis statement of the
critique. The succeeding
statements about iPhone 4
will be anchored on this
paragraph.
 EXAMPLE
3. 4 years after it’s 1st release, one can already buy the said gadget for
15000 to 25000 with the lowest price of an 8GB iPhone 4 and the highest
for a 32GB iPhone 4. While its features remain the same, the price of
the said phone is significantly lower today. It is also important to know
that in it’s span of time the iPhone 4S, 5S, 5C and 6 were all
consecutively released.
Third Paragraph

The 3rd paragraph talks

about the price of the phone
this is an important
consideration for most
buyers.
 EXAMPLE
4. Retina display (which was a new feature introduced Try the phone), 3.5-inch capacitive
multi-touch LCD screen. SMP camera are just some of the specs of the sald gadget. One
can choose between black and white for the color of the said phone as to the varied colored
choice for the iphone 5C. It is also enclosed an uninsulated steel frame which also serves as
an antenna. Its re camera is 5MP with illuminated sensor capable of 5x digital room and
flash. It also features a high dynamic range which "blends the bes parts of three separate
exposures into a single photo" On the other hand, its rear camera is 0.3 MP VGA with tap
to focus video or still images. Both cameras are equipped with photo and video tagging
While these features may have been new during its time, they may now be considered
obsolete by some gadget enthusiasts because the newer gadgets coming out all have
improved versions of these.
Fourth Paragraph

The fourth paragraph

discusses the main specs of
the phone. It illustrates how
become relatively “old and
obsolete” just a short whis
after its release.
 EXAMPLE
5. The phone is powered by a rechargeable, removable lithium-ion
battery as opposed to the non-removable battery on the latest iphone
model. Charging time is approximately 2-3 hours with the first charge
lasting for about 3-4 hours. Battery life, as with most iphones, lasts for
only about 12 hours, with charging needed every day. This makes it
very inconvenient especially for those attending engagements that last
for days.
Fifth Paragraph

The fifth paragraph talks

about the battery life of
iphone 4.
 EXAMPLE
6. With the speed at which new models of these phones are released,
about a new model biannually, one can say that it is not cost-effective to
buy the said phone during its time of release. What may be lacking the
phone during the release time can be a brand-new feature of its
successor. Nonetheless, the iphone 4 still have better features that most
of the smartphones in the market today but is now available at a much
lower price.
Sixth Paragraph

This paragraph serves as the

conclusion; it sums up what
the author said in the body.
The conclusion also gives the
general opinion of the author
about the said gadget-which,
in this case can be found at
the first sentence of this
paragraph.
 A CLOSER LOOK AT THE
CRITIQUE IS AN INDUSTRIAL
DESIGN
A critique of an industrial design starts with the
introduction of the product or design to
critiqued. This in turn is followed by
background information about the product.
The body of the critique, on the other
hand, should first introduce the thesis
statement and then provide supporting
details to further substantiate the general
claim of the author. All the other points in
the piece should be anchored on the thesis
statement.
Jargon or specialized language or terms used
in relation to the product at hand. More often
than not, each type of gadget would have its
own set of features, and for this reason, a
writer of a critique of an industrial design
should also be flexible enough to navigate
through a wide repertoire of products.
A critique of an industrial design may or may
not contain a recommendation. The reviewer’s
primary job is to simply evaluate a product
against a set of appropriate criteria. If the
author wants to end his or her piece
emphatically, then he would probably inchide a
recommendation in his critique.
ACTIVITY

1. What is a critique of an industrial design?

2. Describe the characteristics of an effective
critique.
3. In what ways is a critique of an industrial
design helpful?