English 7, Lesson 18

Consolidation – Features
of Persuasive Texts
Consolidation Camp
Answer the questions below.

1. What are some different types of persuasive

texts? Give some examples.

Arguments, discussions, advertisements,

e.g., opinion pieces, debates, etc.
Answer the questions below.

2. How are they similar?

They all aim to persuade people to think or
act in various ways; use language that
appeals to strong positive or negative
emotion; or use language that appeals to
reason and logic supported by facts or
evidence.
Answer the questions below.

3. How are they different?

Arguments and ads present one point of

view; discussions put forward more than
one view on an issue.
Vocabulary
persuasive text
advertisement
argument
a persuasive text
thesis statement
type that argues
claims
one point of view
evidence
discussion
persuasive text
advertisement
ARGUMENT
a persuasive text
thesis statement
type that argues
claims
one point of view
evidence
discussion
persuasive text
advertisement a text, usually
ARGUMENT multimodal with
thesis statement images, video,
claims music, speech, that
evidence aims to sell you
discussion
something
persuasive text
ADVERTISEMENT a text, usually
ARGUMENT multimodal with
thesis statement images, video,
claims music, speech, that
evidence aims to sell you
discussion
something
persuasive text
ADVERTISEMENT
ARGUMENT persuasive text
thesis statement which presents
claims more than one view
evidence on an issue
discussion
persuasive text
ADVERTISEMENT
ARGUMENT persuasive text
thesis statement which presents
claims more than one view
evidence on an issue
DISCUSSION
persuasive text
ADVERTISEMENT
ARGUMENT
these are the
thesis statement
reasons supporting
claims
the main argument
evidence
DISCUSSION
persuasive text
ADVERTISEMENT
ARGUMENT
these are the
thesis statement
reasons supporting
CLAIMS
the main argument
evidence
DISCUSSION
persuasive text
ADVERTISEMENT a text where the main
purpose is to present
ARGUMENT
a point of view and to
thesis statement convince a reader to
CLAIMS agree with it, e.g.,
argument, discussion,
evidence
review, or
DISCUSSION advertisement
PERSUASIVE TEXT
ADVERTISEMENT a text where the main
purpose is to present
ARGUMENT
a point of view and to
thesis statement convince a reader to
CLAIMS agree with it, e.g.,
argument, discussion,
evidence
review, or
DISCUSSION advertisement
PERSUASIVE TEXT
ADVERTISEMENT
a sentence that
ARGUMENT
states the main idea
thesis statement or an argument. It
CLAIMS reflects the opinion
or judgment of the
evidence
writer
DISCUSSION
PERSUASIVE TEXT
ADVERTISEMENT
a sentence that
ARGUMENT
states the main idea
THESIS STATEMENT or an argument. It
CLAIMS reflects the opinion
or judgment of the
evidence
writer
DISCUSSION
PERSUASIVE TEXT
ADVERTISEMENT
ARGUMENT
supporting points
THESIS STATEMENT based on factual
CLAIMS information to show a
claim is true
evidence
DISCUSSION
PERSUASIVE TEXT
ADVERTISEMENT
ARGUMENT
supporting points
THESIS STATEMENT based on factual
CLAIMS information to show a
claim is true
EVIDENCE
DISCUSSION
Group Activity
Group 1: Jollibee Chickenjoy: Joy & Pride of the Philippines

It’s Crispylicious skin makes people from different parts of

the world happy With this Juicylicious fried chicken,
conversations become even juicier! But the best part about
Chickenjoy? It’s the smile on our faces from the moment we
take our first bite up to the last. The Chickenjoy you are
holding now is something a lot of people are craving to try. It’s
a must for foreign tourists and the one thing our loved ones
miss when they’re overseas. The name every Filipino calls for
– Chickenjoy! – our best tasting fried chicken.
Group 2: (opening paragraph)

Climate change is a big problem that we need to take

seriously. Scientists agree that human activities, like burning
fossil fuels and cutting down forests, are making the Earth's
climate change in a bad way. This is causing a lot of problems
for us and for our planet.
Group 3: (body paragraph)

Eating breakfast improves your cognitive function. Studies

show that individuals who eat breakfast tend to have better
memory, attention span, and problem-solving skills. Starting
the day with a nutritious meal boosts cognitive performance,
making you more alert and focused.
 QUESTION FOR GROUP 1

What kind of persuasive texts are Texts 1, 2 and 3?

Text 1 – advertisement;
Text 2 –argument;
Text 3 – argument
 QUESTION FOR GROUP 2
For each text, what is the writer’s opinion
or main argument?
Text 1 – Jollibee fried chicken makes people
happy and Filipinos proud;

Text 2 – Climate change is being caused by human activities and is a

serious problem for the world;

Text 3 – Eating breakfast improves cognitive function.

 QUESTION FOR GROUP 3
Is there any evidence to support the opinions? Give
examples from the text.
Text 1 – There’s no factual evidence; “It’s the smile on our faces”
might be seen as happiness and joy.

Text 2 – This is the opening paragraph of an argument text. The evidence to support the
claims hasn’t been presented yet. We can predict that scientific evidence will be used to
support the arguments from the statement: “Scientists agree that human activities, like
burning fossil fuels and cutting down forests, are making the Earth's climate change in a
bad way.”

Text 3 – The general claim “Eating breakfast improves your cognitive function” is followed
by specific findings from studies – “better memory, attention span, and problem-solving
skills”.
 QUESTION FOR GROUP 1
How is emotive language is used in advertisements to get
people to buy something? Give examples from the Text 1.
Words that convey strong feelings or emotions that make you feel good
are often used in advertising. E.g., Joy, happiness, and pride are strong
positive emotions carried in words like “pride, joy, happy, smiles, every
Filipino”; this is done to associate positive feelings with the product
advertisers are wanting to sell, e.g., the ad creates new words which combine
positive sensations and feelings with something about the chicken, e.g.,
delicious becomes Crispylicious, Juicylicious; chicken becomes ChickenJoy.
 QUESTION FOR GROUP 2
a. Text 2 is the opening paragraph of an argument text. The opening
paragraph gives the opinion of the writer. We call this the ‘Thesis
Statement’. What will the next few parts in an argument text contain?
b. How is this different from a discussion text?

a. The structure of an argument includes: Introduction -the writer’s opinion is presented in a

Thesis Statement; Body paragraph – each paragraph presents a general statement about a
reason/argument/claim followed by specific facts or evidence to support each claim; 75
Conclusion – this often restates the writer’s opinion/main argument/ thesis after considering
the evidence.

b. A discussion text considers more than one view on an issue or topic of concern while an
argument presents only one view.
Write your answer on your worksheets.

1. The focus of the lesson was on learning about what you

know about persuasive texts. How has the lesson helped
you to understand this?

2. Which questions were easy to answer? Why?

3. What strategies did you use to answer the harder

questions?