MANJU ULAPU

22BSPDD01C167
International Product
Lifecycle
The International Product Lifecycle theory describes the stages a product goes
through from its introduction to its decline. Explore the fascinating life cycle of
products in this presentation.
Comparative Theory vs Imitation Theory

Comparative Theory Imitation Theory

Compares the cost of producing a product in different Suggests that competing companies imitate a
countries and suggests producing it in the country with successful product to gain a share of the market.
the lowest cost.
Growing Opportunities: GAP and NAFTA

GAP NAFTA
Goods And Processing. A trade agreement between North American Free Trade Agreement. Intended to
the US and Mexico, promoting free trade and eliminate barriers to trade between Canada, Mexico,
opening up numerous opportunities. and the United States.
Powering the European Market: European
Committee
Name Purpose

European Commission Responsible for proposing EU legislation,

implementing it, and monitoring compliance.

Council of Europe Brings member states together to develop policies

and promote European culture.

European Parliament Makes European laws and supervises the work of

the European Commission.
The Absolute Theory
Concept Fundamental Ideas

Proposes that a complete invention in any field is Encourages innovation and originality to gain a
unique and that moving one's own technology competitive advantage, rather than relying on
further is more important than copying others' imitation.
technology.
Mapping the Future with International
Product Lifecycle
Growth Decline

The product gains popularity as the The demand for the product decreases
market expands. It is then exported to and it is gradually phased out.
other countries.

1 2 3 4

Introduction Maturity and Saturation

The product is initially introduced in The product is widely available in the

the domestic market and marketed to market and sales no longer grow.
early adopters.
Challenges and Opportunities in Modern
Markets

Challenges Opportunities

New competition, rapidly changing technology, and The global market offers opportunities for new market
new government policies pose challenges to modern- entry, product differentiation, and expansion.
day markets.
Conclusion
1 Key Takeaways

The International Product Lifecycle theory and other theories can help
businesses gain a competitive advantage in global markets.

2 The Future of the Global Market

International trade continues to grow and change, presenting both

challenges and opportunities for modern businesses.
THANKYOU