CLIENT PROJECT

CLOSURE AND
REFLECTION
CLIENT PROJECT BLOG 4
TABLE OF CONTENTS

Summary
Client introduction
Current challenges
Objectives
Methodology
Solution model adjustments, amendments and recommendations
Solution/ model testing plan, criteria, evaluation and outputs
Client feedback
Recommendations
Key lessons and Personal reflection
 Primary goal of this study is to increase the social media
presence of the client.

The research adopted an interpretivist philosophy and

qualitative methods to gather insights from the client.
Summarising a
micro enterprise’s
growth story Key findings show that client has lacks online presence
and has not fully leveraged technology in business
operations.

The study's main suggestion was to produce interesting

social media content to interact with people and convert
them into potential buyers.
 S Kumar curtains is a micro
enterprise started in the year 2007

The founder - MRS. Sugatha.

Client introduction

Manufacture and sell curtain

materials in and around Kozhikode
district of Kerala.
Current challenges

The pandemic

Financial
recession
issues

Increasing
competition number of
players
 Providing insights on how to get
better social media reach.

Project Assisting the client in content

creation on social media
objectives platforms.

Assisting client in increasing the

volume of the business
 • Qualitative research methods

methodology • Both primary and secondary data were used

• Agile methodology
• Content analysis
Solution model adjustments, amendments and
recommendations
• Choosing interviews over questionnaires
• Profit making was supposed to be primary objective
• Initially planned as a quantitative study
Solution/ model testing plan, criteria, evaluation
and outputs
• Conducted pilot testing to test the effectiveness of the recommended
solution
• Solution evaluation metrices for social media marketing are;

Views on business Interactions made from

Direction requests
profile the business profile

Search terms Top products

Results from the pilot study

• Search break downs

Curtain shop calicut 349

Curtain shop near me

287

Curtain materials 285

Curtain
S cloth 179
wholesale
ku
ma
r 160
cur
tai
• Top five products viewed by the customers

Zebra Roller
blinds blinds

Curtain Bamboo
pipe curtain

window
curtain
Views on business profile

views

10%1%
google search mobile
14% google maps mobile
google search desktop
google maps desktop

75%
• Direction requests
augest

july

june

may

april

0 20 40 60 80 100 120 140 160

direction requests
 • Customers contacted through messages and calls

Customer Interactions
200
180
160
140
120
100
80
60
40
20
0
april may june july augest

calls messages
Recommendations

• Creating engaging contents for social media.

• Highlight most viewed products.
• Creation of website.
• Track progress over time.
Client feedback
Key lessons

Adaptability Communication Importance of Data collection

research plan
Personal reflection

What went well • What did not

• Happy client • Time management
• Increased visits of customers • diversions
• Better understanding of
conducting a research
 Things I do different next time
• Conduct more comprehensive interviews with wider stakeholder range
• Research on costs for website development and digital marketing
• Incorporate quantitative survey data for statistical insights
• include more variables such as profitability and sales
Thank you