Presentation Skills

Manage
Manage
• Audience

• Content

• Self

• Resources
Successful Presentations - Resources

• Time
• Equipment
• Room Layout
• Temperature
• Handouts
• Breaks
Visuals that work…
 Apparently, being simple
is not that simple.
Will give you some examples.
Don’t worry: knowing the language
doesn’t really help.
Notice cool background.
Hey, we’ve got DATA!
This one’s my favorite.
Fundamental problem?
 PowerPoint helps to:

Visualize ideas
Create key points
Impress
 They use it as:

 Prompter
 Handouts
 Data dumps
People read faster than you speak.
This means you are useless.
How much is an extra slide?
$0.00. Zero Dollars.
Break it in several. It’s free.
 What’s the point?
One simple point?
Remove everything else.
 Ditch stupid “rules”
Do you remember the rule:
7 lines per slide or less
7 words per line or less?
Well, it is just plain stupid
If you follow this “rule”
You get a slide like this
 d.
Ditch stupid “rules”
e
m p
Do you remember the rule:

ra g .
7 lines per slide or less

C rin
7 words per line or less?

B o
Well, it is just plain stupid
If you follow this “rule”
You get a slide like this
 Simple design rules*

One point per slide

Few matching colours
Very few fonts
Photos, not clipart
* pun intended
 Less text.
More imagery.
Wild imagery.
 But what if I need to
send or print the slides?
Write a document
 The Largest
Leasing Companies
•Hansa Leasing
•РГ Лизинг
•Авангард-Лизинг
•Raiffeisen Leasing
•ММБ-Лизинг

Make 2 sets of slides

Print with notes
Or go the McKinsey way…
I. Four levers can narrow the affordability gap INCOME AVAILABLE FOR HOUSING BY
INCOME SEGMENT

Annualized cost 100

Land 8-23

Development 12-16

Operations and maintenance 2

Financing1 0-7

Optimized cost 52-78

Subsidies & non‐standard housing2

Area median
30% 50% 80% income
1 Impact of reduced origination and funding costs is quantified; impact of increased access to financing is not
2 Transitional use of basic housing (with communal toilets and kitchens, for example) to serve very low-income households

SOURCE: McKinsey Global Institute

McKinsey & Company | 3
I. $8 trillion investment could be unlocked from low income people via
financing – if complemented with land and poverty support measures
USD trillion

Total investment 16

Land value 5-7

Construction capital outlay 9-11

Private investment ~8

Viability gap funding required 1-3

SOURCE: McKinsey Global Institute

McKinsey & Company | 4
Content – What you say
• Significance
• WIIFM – What’s in it for me?
• Answer
• WHY should I listen to you?
• Why should I listen to YOU?
• Structure
• Attention getting opening
• Body
• Memorable close
• Simplicity
• Get to the point quickly
• Make your point in a short and simple way
Structuring Your Presentation
Questions to ask:

1. What do I want my audience to do/think/feel after they’ve heard

my presentation?

2. If this is what I want them to do/think/feel, what are the 3-5 points
they MUST know?
These 3-5 Points form the body!!
Elevator Pitch
• 30 to 40 seconds

• Interesting, memorable, succinct

• Helps gather thoughts briefly and effectively

• Helps deliver your message even if your time is cut short for no fault
of yours…
Persuasion
• Logos

• Pathos

• Ethos

• Monroe’s Sequence
Monroe sequence
MONROE SEQUENCE

Attention
Attention Statement that gets the
audience’s attention

Need
Need Facts that show there is
a need/problem

Solution
Solution Solution to the problem

Visualisation
Visualisation Picture of the result of the
solution

Action
Action Clear actions to
agree to
 }
Memorable opening
1 More details...
1 argument 2 More details...
3 More details...
10 to
1
45
More details...

2 argument 2
3
More details...
More details...
Minutes
1 More details...
(scalable)
3 argument 2
3
More details...
More details...

Memorable closing
Attention Getting Openings - Hook
• Story

• Shocking Statistic

• Provocative Question

• Analogy
Memorable Close
• NOT Q & A

• Call to action

• Refer back to the opening message

• Set up a question at the beginning of your speech and use your ending to answer it

• Rule of three
• Set up a question at the beginning of your speech and use your ending to answer it
Last Slide
• Quote

• Motivational sentence

• Visualization of a bright future

• Relevant cartoon or comic strip

Successful Presentations - Content
• What you say
• Significance
• Structure
• Simplicity
• What you show
• Slides
• Other Visual Aids
• Models
• Actual objects/demos
• Maps
• Posters
• Videos
Delivering with Impact
The Power of Speaking
“Everything becomes
a little different as
soon as it is spoken
out loud.”

—Hermann Hesse
 Choosing Your Delivery Method

• Memorizing

• Reading

• Speaking from an Outline Or Notes

• Impromptu Speaking
Align your Voice and Visual Energy for
Impact!
VOICE- 38% VERBAL- 7% VISUAL- 55%
• Volume • Language • Appearance
• Projection • Words • Position
• Pitch • Repetition • Posture
• Pace • Non-words • Facial Expression
• Modulation • Gestures
• Emphasis • Movement
• Silence • Disturbing habits

Confident, Calm, Approachable, Professional

https://youtu.be/kN0SVBCJqLs

https://youtu.be/arj7oStGLkU
Successful Presentations - Delivery
• Method – Reading, Impromptu, From Notes, Memorized
• Language – Audience/Occasion appropriate
• Physical Aspects
• Body language, appearance, posture, eye contact, facial
expressions, gestures, movement
• Vocal Aspects
• Voice modulation, pause, pronunciation, volume, pace,
fillers/non-words, emphasis
• Confidence
• Passion
• Enthusiasm
• Energy
Managing the Audience
Audience Types
• Friendly

• Impartial

• Hostile

• Indifferent
 Managing Your Audience

• Expectations

• Questions

• Interruptions
Encouraging participation
Overhead Question
Direct Question
Redirected Question
Relay Question
Reverse Question

48
Questions from the Presenter
• Open or Closed
• Laden or Unladen
• Leading or Neutral
• Single or Multiple
• Limited Choice
• Probing
• Clarifying
PPP – Pose, Pause, Point
Questions from the Audience

• When you don’t know the answer

• When it’ll be covered later

• When it is irrelevant/beyond the scope of the topic

Successful Presentations - Audience

• Knowing the audience – Hostile? Impartial? Friendly?

Indifferent?
• Interacting
• Answering WIIFM in the first 2 mins
• Dealing with difficult audience members
• Answering questions
• Sensing, and responding to, audience pulse/needs
 Manage
Manage
• Audience

• Content

• Self

• Resources
Wow*

* great presentations