Re-thinking & Re-Imaging Strategy

Social Media for

SDGs Localization
Connecting Rural People through FACEBOOK

AHM. Bazlur Rahman-S21BR

Chief Executive Officer
Bangladesh NGOs Network for Radio and Communication

Consultative Status with the ECOSOC,

Associated with the Department of Global Communications, Observer Organization with the UNFCCC
& Member of SDG Media Compact of the United Nations

www.bnnrc.net
What is Social Media?
Social media are primarily Internet-based
tools for sharing and discussing information
among human beings

Opposites:
Compelling and annoying, time wasting and
time efficient, useful and useless.
Social media characteristics – Development

- Participation
- Openness
- Conversation
- Community
- Connectedness
Social Media as a Development Tool

Rural Development
- Social intervention
- Economical intervention
- Political intervention
- Environmental intervention
- Cultural intervention
Reasons:
- Because of convenience
- Based on social norms
- Based on personal recommendations
- For information seeking
- For timely information
- For unique information
- For unfiltered information
- To check in with family and friends
- To self-mobilize
- To maintain a sense of community
- To seek emotional support and healing
- Mobile Phone Coverage
SOCIAL MEDIA AND GOVERNANCE

e-Enabling in line with Supply side and Demand Side

e-Engaging
e-Empowering
Hyper local – Union Level
Hyper local – Union Level

Union Level: 9 Unit

Facebook holder : Per unit 10
( 10 X 9 ) : 90 number
of Youth and Youth Women
Hyper local : Dumuria Upazilla
Total Union: 14
Facebook holder: 1260 of Youth and Youth Women
(14 x 90)

01 Dhamalia Union | 02 Ragunathpur Union | 03 Rudaghara Union | 04 Kharnia

Union | 05 Atlia Union| 06 Magurahona Union | 07 Shovna Union | 08 Sharafpur
Union | 09 Sahosh Union | 10 Vanderpara Union
11 Dumuria Union | 12 Rangpur Union | 13 Gutudia Union
14 Magurkhali Union
Implementation process
Identifying Social Media Holder – Facebook & YouTube
Pre – Assessment
Stakeholder and Social Media Holder Analysis
Design and Monitoring Framework – program/ Intervention
Engaging Social Media Holder to the intervention
Develop the Most Significant Case (MSC)
Evaluation/ Post Assessment
Develop next course of action