JW MARRIOTT

HANOI

WORKSHOP 01.1
BY: DO CAO KY DUYEN
ID: 11204981
 TABLE OF CONTENTS
01 INTRODUCTION
02 FUNCTION OF HRM
03 WHY LONG-TERM PROFITABLE
04 FUNCTION OF HRM IN JW MARRIOTT HANOI
05 CHALLENGES IN TALENT ACQUISITION
06 TALENT ATTRACTION STRATEGIES
07 GENERATE AI IN HRM
08 STRENGTHS AND WEAKNESSES IN HR APPROACH
09 CONCLUSION
10 REFERENCES
 INTRODUCTION

Field of activity: hospitality and lodging

industry

Employees: private information

Reason: I have relatives who work in HR

department so it will be easier to get different

perspectives of the firm.

FUNCTIONS OF HRM
• Staffing
• Development of workplace policies
• Administration of pay and benefits
• Employee retention
• Training and development
• Dealing with employment law
• Communications

2016. Human resource management. Minneapolis, Minnesota:

University of Minnesota Libraries Publishing.
 WHY LONG-TERM
PROFITABILITY?
• HRM has a tight connection with firm performance.
• HRM is aligned properly employee will know what the company expect from them and as a
result have the same expectations about behavior and work.
Vision  Guide  Achieve success
• Decentralization (self-managed teams): the most significant impact on company
performance, with more employee involvement, leading to higher quality work.

Anwar, G. and Abdullah, N., 2021. The impact of Human resource management practice on Organizational

performance. International Journal of Engineering, Business and Management, 5(1), pp.35-47.

FUNCTIONS OF HRM AT
JW MARRIOTT HANOI
• Staffing
• Development of workplace policies including Admin, Work
permit for ex-pat
• Communication & Association Relation
• Training and Development  MOST IMPACT
• Administration of pay and benefits
 CHALLENGES IN TALENT
ACQUISITION
Finding personnel for positions from management
level and above

REASONS:
• The number of personnel meeting these requirements is not high.
• Competing with other hotels in the same segment, such as Intercontinental,
Metropole, etc.
• Potential candidates tend to have high expectations in terms of benefits, requiring
additional negotiation between the two parties.
TALENT ATTRACTION
STRATEGIES
GENERATIVE A I IN
HOSPITALITY INDUSTRY
(Koo et el., 2021) (Osawa et al, 2017)
Recently, the hotel industry has Claim that existing AI systems may
employed AI to enhance the customer be useful even if their
experience with the applications of AI communication skills are not
chatbots. completely satisfying.

Marriott International also launched “The

Bot Experience (Marriott, 2020)
 GENERATIVE AI IN
JW MARRIOTT HANOI
Reasons:
• The essence of hospitality is the
interpersonal bond between people.
Company Stance:
• Ensuring meticulous
Lorem i psum dol and attentive
or si t amet , service,
NOT Encouraged, Focusing co nsectet ur adip i scing el it . Dui s
even without explicit guest requests.
vulputat e n ull a at ant e rhoncus,
v el eff i ci tur feli s condi men tum.
on AI Development => Uniquely Valued Human Qualities:
P ro in od io od io.

Observation, Empathy, and Thoughtfulness

STRATEGY
cannot be replaced by AI or machines.
N° 3
STRENGTHS & WEAKNESSES

• Diversity and Comprehensive Training

Strengths • Employee-Centric Benefits
• Professional Recruitment Activities

Weaknesses • AI Integration Gap

• Talent Attraction and Retention Challenge
 CONCLUSION
• HRM is not always done like the textbook say
• Each organization needs to find its way to make long-term
profitability
• Balancing personalized service and AI integration is vital for
sustained success.
 REFERENCES
1 Anwar, G. and Abdullah, N.(2021). 'The impact of Human resource management practice on
Organizational performance', International Journal of Engineering, Business and Management, 5(1),
pp.35-47.

2 2016. Human resource management. Minneapolis, Minnesota: University of Minnesota Libraries

Publishing.

3
Koo, B., Curtis, C. and Ryan, B. (2021) ‘Examining the impact of artificial intelligence on hotel
employees through job insecurity perspectives’, International Journal of Hospitality Management, 95, p.
102763. doi:10.1016/J.IJHM.2020.102763.
 REFERENCES
4
Osawa, H. et al. (2017) ‘What is real risk and benefit on work with robots?: From the analysis of a robot
hotel’, ACM/IEEE International Conference on Human-Robot Interaction, pp. 241–242.
doi:10.1145/3029798.3038312.

5
Marriott (2020) The Bot Experience in Chicago, Illinois | Autograph Collection. Available at:
https://www.marriott.com/offers/the-bot-experience-OFF-83880/chidx-hotel-emc2-autograph-collection
(Accessed: 25 August 2023).

6
Information sources: Ms. Quynh Anh – HR department (Training Coordinator)
Gmail: anh.vuong@marriott.com