Professional Documents
Culture Documents
Corporate
Social
Responsibility
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Chapter Objectives
After reading this chapter, you will be able to:
1. Define corporate social responsibility.
2. Distinguish key components of the term responsibility.
3. Describe and evaluate the economic model of corporate social
responsibility.
4. Describe and evaluate the stakeholder model of corporate social
responsibility.
5. Describe and evaluate the integrative model of corporate social
responsibility.
6. Explain the role of reputation management as motivation behind CSR.
7. Evaluate the claims that CSR is "good" for business.
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Introduction: Corporate Social Responsibility
• This chapter addresses corporate social responsibility (CSR)
and how firms opt to meet this perceived responsibility.
• Businesses have a social responsibility to obey the law.
• Economically, businesses have a social responsibility to
produce the goods and services society demands.
• There are ambiguities involved in each of the three terms
corporate, social, and responsibilities.
• The primary question of CSR is the extent to which businesses
and the managers who run them have ethical responsibilities
beyond producing goods and services within the law.
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Ethics and Social Responsibility 1
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Ethics and Social Responsibility 2
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Ethics and Social Responsibility 3
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Ethics and Social Responsibility 4
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Figure 5.1: Models of Corporate Social Responsibility
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Corporate Social Responsibility 1
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Economic Model of CSR 1
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Economic Model of CSR 2
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Economic Model of CSR 3
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Economic Model of CSR 4
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Stakeholder Model of CSR 1
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Stakeholder Model of CSR 2
Stakeholder theory
• Recognizes that every business decision affects a wide variety of people,
benefiting some and imposing costs on others.
• The stakeholder model simply acknowledges this principle and points out that
other ethical duties have an equal claim on managerial decision making.
• Acknowledges this fact by requiring management to balance the ethical
interests of all affected parties
• It asks managers to consider the consequences of its decisions.
• Social responsibility requires decisions to prioritize competing and
conflicting responsibilities.
• Because stakeholder theory recognizes that some stakeholders have different
power and impact on decisions than others.
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Corporate Social Responsibility 2
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Integrative Model of CSR
Should business be expected to sacrifice profits for social ends?
• There are organizations that pursue social ends as the very core of their
mission, such as nonprofits.
• Some for-profit organizations have social goals as a central part of the
strategic mission.
• Because these firms integrate economic and social goals, they are using
the integrative model of CSR.
• There are no claims that every business should adopt the principles of
benefit corporations.
• Benefit corporations show profit is not incompatible with doing good, and
therefore that one can do good profitably.
• Others argue sustainability is relevant to every business concern.
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The Implications of Sustainability
As a topic within CSR, sustainability means a firm’s financial goals
must be balanced against, and may be overridden by,
environmental considerations.
Defenders say all economic activity exists in a biosphere that
supports all life.
• The present model of economics, and especially the macroeconomic goal
of economic growth is running up against the limits of the biosphere's
capacity to sustain life.
• Success must be judged by the financial bottom line, as well as the
ecological and social bottom lines.
• A corporate sustainability report provides stakeholders with financial and
other information regarding a firm’s economic, environmental, and social
performance.
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Corporate Social Responsibility 3
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Exploring Enlightened Self-Interest
Other reasons besides self-interest and economics for a business
to engage in socially responsible activities.
• CSR can impact a firm’s reputation within a community.
• The problem with a focus on reputation is that social responsibility then can
become merely social marketing.
• The practice of attending to the "image" of a firm is referred to as reputation
management; failure to do so might be a poor business decision.
• Companies may be challenged for engaging in CSR activities solely for the
purpose of affecting their reputations.
• Reputation management is the practice of caring for the “image” of a
firm.
• It can be well-respected for its products and services, financial performance,
as a good place to work, and as a good corporate citizen.
• If a firm develops a bad reputation, it can create significant barriers to
business success.
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Exploring Enlightened Self-Interest 1
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Exploring Enlightened Self-Interest 2
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End of Main Content
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