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  • IEC 326 The Rhetorical Square

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    The document outlines the four main components of rhetorical argument: persuasive purpose, audience, persona, and argument. It explains that the persuasive purpose is the goal stated in the thesis statement. The audience section describes understanding the knowledge and views of those being persuaded. Persona establishes the presenter's credibility. Finally, the argument component requires a clear thesis and logical methods of persuasion through evidence and sound reasoning.

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    The document outlines the four main components of rhetorical argument: persuasive purpose, audience, persona, and argument. It explains that the persuasive purpose is the goal stated in the thesis statement. The audience section describes understanding the knowledge and views of those being persuaded. Persona establishes the presenter's credibility. Finally, the argument component requires a clear thesis and logical methods of persuasion through evidence and sound reasoning.

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    21 views6 pages

    IEC 326 The Rhetorical Square

    Uploaded by

    Faisa Giras
    The document outlines the four main components of rhetorical argument: persuasive purpose, audience, persona, and argument. It explains that the persuasive purpose is the goal stated in the thesis statement. The audience section describes understanding the knowledge and views of those being persuaded. Persona establishes the presenter's credibility. Finally, the argument component requires a clear thesis and logical methods of persuasion through evidence and sound reasoning.

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    © All Rights Reserved
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    IEC 326

    Payap University
    International College
    THE RHETORICAL SQUARE: COMPONENTS OF RHETORIC
    DR. TED LERUD SPRING 2023
    The Rhetorical Square:
    Components of Argumentative Rhetoric

    Persuasive Purpose Audience

    Rhetoric

    Persona Argument
    Persuasive Purpose

     What do you want to do in the argument?


     Manifest in a thesis statement

     Examples:
     Propose a solution to a problem?
     Persuade someone to agree with your position?
     Persuade someone to take action?
    Audience

     Whom are you speaking to?


     What is the audience’s:
     Knowledge of the issue?
     Values?
     Attitudes toward issue?
     Other relevant background?

     Anticipate opposing arguments


     Don’t just “preach to the choir”
    Persona

     The impression you give of yourself in your presentation

     Establish yourself as:


     Honest
     Reliable
     Sincere
     Competent

     Support what you say


     Do homework on the issue
     Consider opposing arguments, sometimes making concessions
    Argument

     Logical coherence
     Stems form clear thesis/assertion
     Methods of argument:
     Appeal to reason
     Inductive reasoning
     Deductive reasoning
     Cause and effect
     Present evidence and testimony (sources)
     Avoid fallacies
     Avoid emotional appeals

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