DESIGN

THINKING
Made by -
Jayesha malik
Palak chopra
CV raman IX-I
 What is design thinking ?
Design Thinking is a method which
prioritises the customers' requirements and
wants over everything else. It includes taking
feedback from the customer, and finding an
innovative solution to the problems
occurring.
Design Thinking is a solution-based
approach which focuses on finding the
solutions rather than problems and
obstacles as in problem-based thinking
Why is design thinking important
Design thinking:
❏ Revolves around a deep interest to understand the people
for whom we design products and services.
❏ Helps us observe and develop empathy with the target
users.
❏ Enhances our ability to question: in design thinking you
question the problem, the assumptions and the
implications.
EXAMPLES OF SOME SUCCESSFUL
COMPANIES WHO USED DESIGN THINKING

APPLE-
Apple is one of then company that uses Design Thinking
to figure out what its users want and giving them
opportunities to do what they were not able to do before.
Making and testing prototypes is the most important part
of their process. Apple's operating system is based on
focusing on what the customers want and then figuring out
how to do that on the technical side.
Netflix
Although many companies use design thinking, Netflix has
used it repeatedly and became a Giant
When It was first starting, Netflix's biggest competition was
Blockbuster, which required people to drive to stores to rent
DVDs and same to return them. This was an inconvenience to
many, so Netflix eliminated this inconvenience by delivering
the DVDs to people's homes.
When Netflix realised people were hungry for more and
original content it created its own series to meet the publics'
want and now it is the most popular streaming service world
wide
How to
impleme
nt it?
Thank you