WEB DESIGN

Presented by: MS. KAYE C. SANTOS

 WEB DESIGN
• the creation of websites and pages to
reflect a company's brand and information
and ensure a user-friendly experience.

• According to Cleverism “ Web design is a

concept of planning, creating and
maintaining websites”
WEB DESIGN PRINCIPLES
 WEB DESIGN PRINCIPLES
• VISUAL HIERARCHY
This explains the order in which human eye
perceives what it sees.

• PROPORTION
refers to the relationship between one
part of a design and another part or to the
whole design. It is a comparison of sizes,
shapes, and quantities.
PROPORTION
 WEB DESIGN PRINCIPLES
• HICK’S LAW
the law is used to encourage designers to
limit options in navigation, lists and
interactive options.

• FITTS’ LAW
is a predictive model of human movement
primarily used in human–computer interaction .
FITTS’ LAW
 WEB DESIGN PRINCIPLES
• ACCESSIBILITY
the visitor must be able to access each
bit of information in the easiest manner.

• VISIBLE LANGUAGE
the web page design should communicate
with the users clearly and in engaging
manner.
 WEB DESIGN PRINCIPLES
• WHITE SPACE and
SIMPLE DESIGN
it helps divide
the web page into
several distinct
parts or areas.
 PARTS OF A SIMPLE DESIGN
• GRID-BASED LAYOUT
the content of
this layout is divided
into columns, boxes,
and different
sections.
 PARTS OF A SIMPLE DESIGN
• F-PATTERN DESIGN
Design a web page or
website in a way that
complements the natural
reading behavior
of the visitors.
 WEB DESIGN PRINCIPLES
REGULAR TESTING

Test Early and Test Often (TETO).Conducting

usability tests every now and then provides
important result and insights into many kinds
of problems and complications related to a
website layout
 PARTS OF A SIMPLE DESIGN
• CONVENTIONAL
DESIGNS

Also called as
CONSERVATIVE DESIGNS.