irlo

dumo Get it
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RIGHT!
Ethics in C J

Strive for accuracy

Seek and prioritize first-hand sources.

Double-check facts and keep a record of how you have verified those facts.

Confirm claims with at least two sources.

Headlines, cutlines and display text must share accuracy standards.

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Lecture
Ethics in C J
Strive for accuracy
Ensure facts are presented in context and are true to their intended meaning.

Ex. A man was shot.

A man was shot by police officers.

A Black man was shot by police officers in Phoenix, a city that was still
reeling after the death of another Black man shot by
officers two weeks ago. Both victims were unarmed.

irlo
dumo
Lecture
Ethics in C J
Strive for accuracy
Ask questions like these until the context becomes clearer: What

is happening, and why is it happening?

Who are the people involved?

What is their history?

What is the history of events like this? Is it significant?

Is there statistically significant data?

irl Which stakeholders should I talk to for a better grasp on this?

d
oumo Ask your sources, “How do you know that?”

Lecture
Et hic s …
Be fair and impartial. Don’t jump to conclusions that are not
supported by your information. Give those you are writing
about the opportunity to respond. Be aware that what you
publish can have serious consequences for them.

Never assume. Never guess. (Ex. Direct quotes)

Be balanced. Avoid favoritism. Always look for the other side to a

story. Do not take sides. Do not take information out of context.
Do not stereotype.
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Et hic s …
Do not make up, exaggerate or embroider information to make
a story better.

Do not lift the material of others. Plagiarism is a very serious

offense that can result in termination. Attribute information,
including that gotten from the Internet and from material
published previously or elsewhere.

Do not alter photographs. Do not crop them in a manner that is not

representative of the situation being photographed.
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Et hic s …
Do not accept information as truth simply because it comes
from someone with a title or a uniform.

Take responsibility as the eyes and ears of the reader or viewer

and ask the questions that need to be asked.

Avoid anonymous sources, except in unusual circumstances and

then only with the approval of the editor. (Ex. According to an
expert…)

Correct errors promptly.

irlo
dum Sources: Paul Schreiber,
Delaney Nothaft
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Sports Category
Fact sheet
Sports Writing
• UE vs Jose Rizal University UE made short work of
Jose Rizal University in the Shakey’s Super League
Collegiate Pre-Season Championship Season 2
• Score: 25-14, 25-21, 25-19
• Casiey Dongallo: There was a lot of fuss about
reinforcing University of the East (UE) in the UAAP.
• Dongallo chips in 20 points – all attacks as the Lady
Warriors opened their UAAP preparations on the
wings of hope.
• Quotation: “I can bring the power I have from high
school but what I need to do is play smarter,” –
Dongallo stated before the tournament
• Dongallo: pours all her points in the last two sets
after sitting out the opener.
• Quotation: “First, I love the fact there’s an all-to-
play rule to give opportunity to all players. We’re
still trying to work on two separate lineups for the
first six on both sets. So far, I’m happy that both
the lineups executed well,” said assistant coach
Obet Vital.
• Dongallo proved why she was a highly sought
recruit for University of the East of the East. —
• There was a lot of fuss about Casiey Dongallo
reinforcing University of the East (UE) in the UAAP.
• Dongallo, recruited from California Academy, was
the Shakey’s Girls Volleyball Invitational League
Most Valuable Player last summer.
• Without Dongallo on the bench in the first set, KC
Cepeda, who finished with five points, carried UE
to a 19-9 lead to set the tone for the sweep.