BUSINESS ETHICS

Name- Gada Khushboo

Mcom (AA)
Roll no- 11308
 Role of NGO in CSR
◦ NGOs work to improve society and the environment through providing education to
children, empowering women, planting trees, reducing hunger and poverty, and so forth.
Corporates are banding together in their efforts to better society through their CSR
services.

◦ Name Agastya International Foundation

◦ Founded 1999
◦ Founder Ramji Raghavan
◦ Area of Work All Over India work on education.
◦ Bangalore INDIA
◦ info@agastya.org
 Benefits of NGO in CSR
◦ It develops greater trust and confidence on the community on the business organization effort
in their real development.

◦ Integrated community investment strategies align internal community-related issues and link
business goals with community needs.

◦ The Non Governmental Organizations existing within the industrial location and closer to the
community can better act as moderators and facilitators in the realization of their social need
and better environmental protection.
◦ To develop a better rapport with the community in the implementation of the developmental
activities the Non Governmental organizations can play better role with the industry and
community.

◦ Enhanced brand image and reputation, Product safety and decreased liability, Improved
financial performance etc. are the benefit to the organization.

◦ The benefit of Corporate Social Responsibility not only for the community and organization
but also for the employees. The Research demonstrates Corporate Social Responsibility
initiatives have a positive impact on employee morale, motivation, commitment, loyalty,
training, recruitment and turnover.
 International Agencies in CSR
When doing international business, the
government expects larger companies to act in
an internationally responsible manner.
Applying international corporate social
responsibility (ICSR) principles means taking
the impact of your business on man, the
environment and society into account. ICSR
affects areas such as working conditions, the
environment, human rights and corruption.
United Nations International Children's
Emergency Fund.
 UNICEF believes, All children have a right to survive,
thrive and fulfill their potential – to the benefit of a better
world.

◦ Globally UNICEF works in some of the world’s toughest places, to reach the
world’s most disadvantaged children. Across 190 countries and territories, we
work for every child, everywhere, to build a better world for everyone.

◦ UNICEF India relies on the support and donations from businesses and
individuals to sustain and expand health, nutrition, water and sanitation,
education and child protection programmes for all girls and boys in India.
 The 5 benefits of CSR
Implementing corporate social responsibility in your business practices is not just good for man, the
environment and society. It can hugely benefit your company, as a result of:

◦ A strong reputation. And therefore a greater reason to be.

◦ Loyal customers. As a 'green' company, you increase the chance of customers wanting to work with you
and to keep working with you.
◦ Motivated and proud employees.
◦ Savings in costs. For instance by reducing energy use.
◦ Innovation and market opportunities. Demand for sustainable products and services is on the increase.
Integrating CSR into business
 Tata Trusts
Since the Tata group was formed more than 150 years ago, it has served as the custodian of public
good, dedicated to making a positive social impact. 66% of Tata Sons’ equity is held by the Tata
Trusts and dividends flow directly to support the philanthropic work of the Trusts. Over the past
century and a half, the Tata group has calibrated its mission to address India’s most urgent needs.

Sir Ratan Tata Trust

◦ Established in 1919, the Sir Ratan Tata Trust is one of the oldest philanthropic institutions in India, and
has played a pioneering role in changing traditional ideas of charity.
Tata Education and Development Trust
◦ Set up in September 2008, the Tata Education and Development Trust's activities are multi-faceted in
nature and promote social welfare, while placing considerable importance on national development.
 CSR Activities
Tata group is committed to sustainable development, where business goes hand in hand
with societal wellbeing and environmental consciousness.

◦ Aarogya - Health
◦ Vidyadhanam - Education
◦ Kaushalya - Employability or Skilling
◦ Vasundhara - Environment
◦ Amrutdhara - Drinking Water
◦ Aadhaar - Affirmative Action
◦ Seva - Volunteering
CSR towards Stakeholders
Responsibility towards the share holders/
investors:
To ensure the safety of investment and to
maximize the wealth of the owners.
To ensure fair and regular return on
investment
To give complete information regarding
the financial position of the business.
To make optimum utilization of firms
resources in the interest and for the benefit
of investors.
Responsibilities towards employees:
Providing fair and reasonable compensation
and benefits.
Providing safe and good working conditions.
To provide them opportunities for personal
growth and development.
Not to do favoritism and discrimination
while appointing, promoting the employees.
To give them the opportunity to participate
in management and must respect their right
to form unions.
THANKYOU