TECHNOLOGY AND

COMMUNICATION
Technology and Communication
•Technology and communication maintain technical
communication systems according to the needs of a particular
business, industry, or market.
•Technological devices play a vital role in the way people
communicate nowadays. Personal and relational and relational
identities are created and maintained through the use of these
technologies. Duck and McMahan (2009) refer to cell phones,
Ipods, and other technological devices as relational technologies to
emphasizes the relational functions and implications of their use
in society and within specific groups.
THE MEANING OF RELATIONAL TECHNOLOGY
•Using relational technologies develops unique
significances for specific social groups.
1.Some groups view the cell phone as less as a device to
contact others and more to display social status and
membership.
2.The social means accompanying technologies, along with
their significance, vary according to the social system
used.
3.Members of some organizations may prefer contracts
through a cell phone or face-to-face interactions.
• The views governing the use of these
technologies are developed mostly by how
technology is used and discussed by other
members of these organizations.
Technological progress plays a significant
role in the identification of generations'
perceptions and experiences.
According to Gumpert and Cathcart (1985)
1.Media experience, the traditional notion of
separating generations according to time, can
be replaced by segregating generations.
2.The chronological era in which they were
born and the media and technology that
encompass their world are what separates
generations.
 Media generations are characterized by unique
media grammar and media awareness, based on
the technological environment in which they are
born (McMahan & Duck, 2010).
Each technology influences
1.people's thinking,
2.sense of experience,
3.and perceptions of reality
 People born in the era of print media
perceive the world differently from those born
after the technology was introduced. Learning
has taken bipolar opposites in favor of the
Internet and digital products as media
generations born into a digital world now
undervalue printed books and traditional
television. In the same way, differences image
with the use of relational technology also show
considerably.
Technology and Social Networks

•Social media is a computer-based technology that

facilitates sharing ideas, thoughts, and information
through virtual networking and building community.
Social media is design-based on the Internet and provides
quick, electronic communication of content to users. The
content includes personal data, photographs, documents,
videos, etc. Users interact via computers, tablets, or
smartphones with social media (Dollarhide, 2019).
• According to her, social media-originated as a
way to interact with friends and family that
was later adopted by companies that wanted
to take advantage of a popular new
communication method to reach out to clients.
The many Forms of Social Media
According to DataReportal (2023), the most popular social media websites as of 2023 are as
follows:
Technological Products and Service Providers
•Technological Products and Service Providers
Technology services are professional services designed to
make technology easier for companies and end-users.
Technology services provide technology-oriented
specialist solutions by combining processes and functions
in software, hardware, networks, telecommunications,
and electronics (Techopedia, 2020).
•The IT-Services (ITS) are also known as technology
services.