Alert!

the presentation contains illusory

content consider before viewing

1
DEVELOP A
MARKETING
PLAN
Mai Anh – TT3A
The presentation
main content
1, Imformation about the product
2, Identify target customers
3, Marketing compaign target
4,Marketing problems
5, marketing direction

3
Imformation of
our product
“ Information is a particularly
important resource in an
organization. ”
- Vietnambiz online newspapers-

4
NTG-4

• to be released in Feb 5th 2022

• Set of 3 professional cameras up to 10 MP, providing
Studio-standard image quality.
• Using the powerful Exynos 2200 processor.
• Support modern 5G connection technology.
• There are many fashionable colors suitable for all
objects like: mocha, conban, black, cray, white, …
• The LCD screen is protected TRCD virus protect
group .
• Durable 4500 mAh battery with support for 25 W fast
charging.
• Price: 200 USD

5
Identify target
customers
Identifying the headline customer
also helps drive the overall
effectiveness of the campaign.
- collected -

6
 Targeting customers are :
• Those who need to take a lot of photos
• income level between 1000$- 10000$
• Some young people in 20s – 50s years old, how is the
tech savvy and care about it

So what they are care is

• important problems of their country and the world
• new technology and experiences
• trends and celebrities they like
• Cheap products with good quality
• Family ( all age )

7
Marketing
campaign target

8
Marketing campaign target is:

known by users of Southeast Asia and have a stable number of users

sales of 10,000 phones in Match 2022

accounted for 5% of Southeast Asia's mobile phone market share

9
Marketing
problems
“Wrong marketing can make a
potential product unable to compete
with other inferior products. ”

10
Data sheet form 2021
Data sheet form 2021

Mobbile phone brand top of mind

The moble phone brand recognition
between 18 – 39 years olds
2%4%
2%
4
9% 6
120% %
100%
46%
80%

60%
36%
40%

20%

0%
i

ei

t
a

e
vo
g

po

ry
m

ar
e

ny
ki

alm
n

pl

aw

er
vi

m
op

ao
su

no

so
ap

kb
vs
m

re
hu
xi

ac
sa

bl

apple samsung oppo nokia xiaomi orther

11
Data sheet form 2021
About the sales and market share

The market share in 2021

8%
6%
4%
2%
0%
Jan Feb Mat Apil May Jun July Aug Sep Oct Nov Dec

% 12
SWOT analytics

Strengths Weaknesses
• creative marketing plan with many idea form the young • market share is not much (average 4.41% in 2021 )
marketing staffs
• business market has not been expanded
• has made an impression in the hearts of users with the
previous products NTG 2, and NTG 3 • product designs are boring and not appealing
• Have a cheap price

Opportunities
• The great demand for digital and the younger and
younger phone users
• Product innovation service (You can exchange for
other technology products at market price and get
back the company's products)
Threats
• corona pandemic and the economic downturn makes
customers more hesitant to buy
• The high competition in the low-cost phone market
makes businesses always have to try to attract
customers

13
Marketing
direction
The marketing strategy at this time
will help businesses overcome the
current crisis, gradually recover and
develop in the future.
- collected -

14
 Use celebrity influence to
promote products
In fact, this is a popular ways in marketing but we can’t
negate its effectiveness
• make trend to reach customer with the join form celebrity
• Make a music video have the celebity and focus on graphics
• hire a celebrity to use phone form our brand
Þ Advantages:
- Make brand sympathy through followers' liking for
Influencers
- Create a viral crowd effect through the channels that
Influencers use to promote products and brands for businesses.
Þ Disadvantages: If a celebrity or representative during the
implementation of the campaign gets involved in a scandal,
the brand's image will be seriously affected. Even the
products are boycotted, the amount of market is suddenly
reduced.

15
participate in charity activities
Volunteering helps to improve the legitimacy of the
company, improve the company's reputation and is a
form of insurance for the company in the event of a
media
• Somecrisis.
charity program we can sponsor:
- sharing footsteps
- computer for you
• corner for orphans and veterans
• raise funds to fight HIV and AIDS
Þ Advantage: Participating in charity activities will help
the brand create sympathy and bring the brand to the
public
Þ Disadvantage: Marketing people, brands use a lot of
their time and effort to solve cultural and social
problems, not just money. This is better than
volunteering.

16
Commercial
Commercial bringing strong effects to a wide range of
consumers
• Some commercial I think it effective:
- 21:30 on vtv 3 – 40 000 000 VNĐ
- 18:30 on vtv1 – ?
• Advantage: This is a form of advertising capable of
reaching target customers quickly and widely with
vivid, intuitive advertising information and the ability to
attract high attention, ...
• Disadvantage: The form of advertising on television is
expensive, it must be shown many times, shown at a
specific time frame, ...

17
The short video commercial:

18
Cre:
• https://gs.statcounter.com/vendor-market-share/mobile/viet-nam
• https://www.studocu.com/vn/document/truong-dai-hoc-ngoai-thuong/business/samsung-target-market/14800691
• https://www.samsung.com/vn/smartphones/galaxy-s21-5g/galaxy-s21-fe-5g/buy/
• https://amis.misa.vn/28614/chien-luoc-marketing-cua-samsung/
• https://www.thegioididong.com/dtdd/samsung-galaxy-s21-fe-6gb
• https://
cafebiz.vn/khao-sat-vi-tri-cua-iphone-samsung-vsmart-trong-long-nguoi-viet-nhu-the-nao-20201230091603498.chn

19
Do you have any question or
idea?

20
Thanks everyone
for listening all
my
presentation!