Communication

Campaign

By:- Abhishek Kulshrestha

Sec:-01
Roll no. 23F003
 Campaign Proposition
• Campaign Name:- “Digital Disha”

• Idea behind Campaign:- Empowering Rural Youth India with Digital Literacy and Seamless Online
Payments.

Key Visual
The key visual features a vibrant, modern, and relatable
scene: A young individual from a rural background
confidently using a smartphone to make an online
payment, with a backdrop showcasing both traditional
rural elements and digital icons. The visual is designed
to bridge the gap between rural traditions and modern
technology, portraying a harmonious coexistence.
 Campaign Elements

Workshops: Organize interactive digital literacy workshops in rural areas. These workshops will cover topics like
basic smartphone usage, understanding digital security, and navigating the PhonePe app. The workshops will be
hands-on and engaging, making learning fun and relatable.

Local Ambassadors: Recruit local Gen Z influencers who have successfully embraced digital payments. They
will share their stories, struggles, and successes through social media and local events, acting as relatable role
models.

Village Fairs: Set up stalls at local village fairs and markets, offering on-the-spot assistance for setting up the
PhonePe app and making transactions. Engage attendees through games and quizzes related to digital literacy.

Partnerships: Collaborate with local schools, colleges, and community organizations to amplify the campaign's
reach and effectiveness.

Localized Content: Develop content in regional languages, including video tutorials, infographics, and blog posts.
This makes information more accessible and easier to understand
Social Media

Instagram: Utilize visually appealing YouTube: Upload detailed video

Facebook: Share engaging posts,
posts and stories featuring relatable tutorials, explainer videos, and
articles, and videos about the benefits
scenarios where digital payments interviews with local influencers
of digital payments, step-by-step
simplify life. Create short video clips discussing their digital payment
tutorials on using the PhonePe app,
demonstrating how to use digital experiences. Create a series of short
and success stories of individuals who
payment methods for everyday animated videos explaining digital
have embraced online payments.
transactions. payment security measures.
 Digital Disha
"Empowering Rural India with
Digital Literacy and Seamless
Online Payments"

"अब हर गांव हर घर PhonePe आपके साथ"

KARTE JA BADHTE JA