CASE STUDY

Introducing
Istanbul Senin,
a City Super
App Concept
16,000,000
Approximate population of Istanbul
Istanbul has a unique sociocultural position
in Turkey, making it the country’s capital of
commerce, business, investment, finance,
2,000,000
Estimated users
and tourism. Istanbul is a dynamic, fast-
paced, and colorful mega-city that’s not only
a regional destination but also a global hub.
1st
Turkey’s first secure city super app

Istanbul’s super app is a unique digital

platform to create value for the city and to 50
More than 50 mini-apps in the
provide digital governance capabilities to
super app
the Istanbul Metropolitan Municipality (IMM).

CHALLENGES Global trends such as digitalization, big data,

Citizens Looking increasing population, and urbanization also
transform local governments.
for More from Local
Governments The local government-citizen
Istanbul faces many challenges and relationship is transforming from one-way
opportunities like many other large communication to co-governance,
European cities do. where citizens directly participate in
decision-making.

Case Study: Istanbul Senin 1

Local governance policies that are
productive, participative, innovative, and
inclusive protect all business owners and
boost the city’s economic value, helping it to Today, users
move to the forefront of global competition. are looking for
As a result, local governments all around the
globe compete in indexes measuring smart integrated,
cities, governance, and sustainability. all-in-one,
Today, citizens are looking for integrated, all- and, above
in-one, and—above all—secure solutions that
all, secure
address their ever-changing needs in their
relationships with their local governments. solutions.
In addition, citizens expect more from local
governments, including unique and easily
accessible services, connections to build
relationships and experiences, authenticity,
and transparency.

Case Study: Istanbul Senin 2

 Services
SOLUTION KOBIL’s technology offers secure access

A Next-Generation to endless services in a contactless and

frictionless way with a single identity.
Local Governance
Platform with Endless News Announcements

Possibilities Calendar Electronic Payments

The next-generation KOBIL Secure SuperApp

Publications Bookings
technology enables local governments to
provide services from a single platform and Surveys Guides

offer new value-added services through Transportation Offers

partnerships by establishing their ecosystems.
Parking Loyalty Programs

With KOBIL’s technology, the IMM launched Traffic Weather

Turkey’s first secure city super app, inspiring
other major cities worldwide. The city aims
to contribute to the fairness, creativity,
consistency, transparency, and sustainability
of a new vision of the modern city and make
the lives of citizens easier.
Istanbul’s super app was built on KOBIL
Secure SuperApp technology, where
citizens of Istanbul can easily access all the
services they need. It is an ecosystem that
provides value-added services via synergies
created among different parties within a
fully integrated and frictionless end-to-end
experience. The super app has many features
Pharmacy Art and Culture
Wi-Fi Virtual Cards
Transportation Applications: Users can
access location-based public transportation
information in real time.
Recruitment & Training Applications: Users
can access hundreds of free vocational
training sessions and thousands of open job
opportunities in Istanbul.
Participation Application: Users can contribute

that make life easier for citizens, including: to the decision-making processes of the IMM.

Utility Applications: Users can get

IMM Wi-Fi: Users can connect to the
city’s public Wi-Fi network securely
with one click of a button.
information, manage subscriptions, and
pay their utility invoices.
QR Codes: Users can use QR codes to pay
for public transportation.

Case Study: Istanbul Senin 3

RESULTS
Istanbul Senin Ecosystem Benefiting Residents,
Government, Private Sector
Istanbul’s super app was launched on November 18, 2021, with an event at the Istanbul
Convention Center that was attended by Istanbul Metropolitan Mayor Ekrem Imamoglu and
KOBIL Group’s Founder and CEO Ismet Koyun.

Just one year after its launch, the super app has reached almost 2 million users and has
more than 50 mini-apps.

KOBIL Secure SuperApp technology helps the IMM to create a digital ecosystem for Istanbul.
Thanks to its all-in-one suite of multisided platform technologies with a secure digital
identity at the core, Istanbul Senin empowers businesses to drive future-fit and sustainable
growth via platform business models.

With a highly secure digital identity, connection, and payment at its core, KOBIL’s technology
is specifically designed to meet all exigencies of establishing a new generation of local
government platforms capable of possessing endless opportunities and bringing benefits to
all stakeholders. In addition, the unique multilayer patented technology provides the highest
level of privacy and security and consistently complies with all relevant regulations, such as
KVKK, GDPR, and PSD2.

With KOBIL’s technology, local governments can:

Provide efficiency and innovation with a holistic

digital transformation.

Communicate effectively and create emotional

bonds with residents.

Facilitate access to social services.

Grow the local economy by supporting an

entrepreneurial ecosystem.

Case Study: Istanbul Senin 4

This technology also provides a wealth of benefits to other stakeholders:

Residents Local Administrations

• Secure digital identity • Holistic management through a
• Mobile access to all municipal single access and payment for all
services and secure payment municipal services
with one click • Predictive, planned, efficient
• Participation service and additional income
with data management
• Sense of belonging and
ownership • Personalized, direct, and
effective communication
• 24/7 service opportunity
with residents
• Participatory, local
democracy model
• Sense of belonging
Private Sector
• Innovative business models
• Effective access to the target
audience with meaningful data
• Infrastructure and
platform support
Empower all
• Reliable traffic
stakeholders, boost
• Branding
the local economy, and
create lasting bonds
with residents.
For more information,
contact us and watch the video.

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Case Study: Istanbul Senin 5