Take a look at of these ads

And this
What do you think?
Compare to these!
And this,
What do you think?
What make the first three examples are good
ads, and the last three examples are bad?
 The strength of an ads
• Idea
• Design
• Copywriting (language)
• Mention more
Example of good copywriting
• It describes clearly that
the car is convey, makes
no/ less sound
• Do you think this is
silly? No it’s brilliant
• We smile after reading
this, don’t we?
• What makes this
sentence unique?
• In 2018, KFC UK run out
of chicken. Many
people stated their
disappointment on
social media
• This is what KFC said:
“F*CK We’re sorry”. And
it gone viral for sure
Find another advertisement (in English) that you
think has good copywriting. Give your reason!
TAG QUESTION
 TAG QUESTIONS

Sydney isn’t in Africa, is it?

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 TAG QUESTIONS

AFFIRMATIVE (+) NEGATIVE (-)

(a) You play tennis, don’t you?

(b) Lonnie is a doctor, isn’t she?
(c) Susan can play the flute, can’t she?

end of sentence
tag question
auxiliary verb
affirmative negative tag
main verb question
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 TAG QUESTIONS

NEGATIVE (-) AFFIRMATIVE (+)

(d) You don’t play golf, do you?

(e) Lonnie isn’t a lawyer, is she?
(f) Susan can’t swim, can she?

negative main verb affirmative tag question

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 TAG QUESTIONS

SPEAKER’S IDEA
(g)

I think you like

this brand.

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 TAG QUESTIONS

SPEAKER’S QUESTION
EXPECTED ANSWER
You like this brand,
Yes, I don’t you?
do.

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 TAG QUESTIONS

(h) SPEAKER’S IDEA

I think that
he isn’t tired
yet.

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 TAG QUESTIONS

SPEAKER’S QUESTION EXPECTED ANSWER

No, I’m not.

You’re not tired,
are you?

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 TAG QUESTIONS

COMPARE
(i) Do you know how to swim?

speaker doesn’t know the answer

(j) You know how to swim, don’t you?

speaker is making sure

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 LET’S PRACTICE

don’t they
isn’t it
They look happy, ________?
don’t they do they

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 LET’S PRACTICE

Your yard doesn’t look like this, _______

does it ?

is it
doesn’t it
does it

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LET’S PRACTICE

I enjoy dancing, ________

don’t you ?

don’t you
isn’t it
wasn’t it

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