Roshni

Section: A
Roll No. 02
Law of resources
Without adequate funding An idea won't get
off the ground

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 Even the best idea in the world won't go very far without the money to
get it off the ground. Inventors, and entrepreneurs seem to think that all
their good ideas need is professional marketing help.

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• Marketing is a
game fought in the
mind of the
prospect.

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• Some entrepreneurs see advertising as the solution to the problem of getting
into prospects mind

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 Example 1: Steve jobs and Steve Woznaik
had a great idea. But it was Mike
Markula's $91,000 that put Apple
computers on the map.

Example 2: you can stare your idea by

franchising it. Tom Monaghan was able to
put Domino's Pizza on the map by
pursuing an aggressive program of
franchising his home delivery idea.
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