LITERATURE REVIEW

• A literature review is “the selection of available documents (both

published and unpublished) on the topic.
• A literature review is helpful in both an academic (or fundamental) and
a non‐academic (or applied) context. In both cases, a good theoretical
base will add rigor to the study.
• We have explained earlier that rigorous research allows the researcher to
collect the right kind of information with a minimum degree of bias, and
facilitates suitable analysis of the data gathered. This is obviously
important in both fundamental and applied research
 HOW TO APPROACH THE LITERATURE
REVIEW

• Data sources
• Textbooks
• Journals
• Theses
• Conference Proceedings
• Unpublished Manuscripts
• Reports
• Business Magazines
• Newspapers
• The internet
 DOCUMENTING LITERATURE
• Documenting the literature review is important to convince the reader
that the researcher is knowledgeable about the problem area and has
done the preliminary homework that is necessary to conduct the
research.
 MEASURING THE QUALITY OF
SOURCES
• Web of Science (JCR list)
• Scopus
• ABDC (Australian Business Dean Council)
• ABS (Association of Business school)
EXAMPLE ON OE
 RESEARCH PROPOSAL
(A DOCUMENT PROPOSING A RESEARCH PROJECT)
• Introduction (Chapter 1)
• Background of the study or Broader Problem Area
• The specific problem to be investigated
• Research Questions and Research Objectives
• Significance of the study
• Review of literature (Chapter 2)
• Parent Theory or Theoretical Foundation
• Historical Background of variables starting from Dependent
• Critical review on Association
• Hypothesis development
• Research Framework (diagrammatical representation of research) plus one para explanation on how and why these
relationship exist or mentioned this in parent theory section well.
• Methodology (Chapter 3)
• The population with justification to your DV
• The sample technique and sample size (with justification why)
• Instrumentations or scales used in the study (Adapted or adopted)
• Data collection and analysis (provide justification why)
• Ethical consideration
• References
 CONCEPTUAL PAPER

• Introduction or Background of the study (introduce your topic and analyze research gap)
• Review of literature
• Parent Theory or Theoretical Foundation (link theory with framework)
• Historical Background of variables starting from Dependent
• Critical review on Associations
• Hypothesis development
• Research Framework (diagrammatical representation of research) plus one para explanation on how
and why these relationship exist or mentioned this in parent theory section well.
• Discussion on literature-based findings
• Conclusions
• Limitations and direction for future research
• References