Communication and

Globalization
Communication is essential both
for personal and professional
effectiveness. It helps establish
good rapport and create better
working environments, strengthen
ties, cooperation and tends to
unify conflicting ideas.
Globalization implies the
growth of economic,
political and cultural
assimilation and
interconnectedness of
different cultures which
result in the integration of
people across the globe.
Globalization refers to the heightened
interconnectedness of different parts of
the world through common processes to
effect changes in the economy and other
disciplinal angles in societal contexts.
Globalization is seen to affect the social,
economic, cultural and political
interactions on a global scale.
Current Realities on Communication

 Communication skills development

has always been an important
factor of success.

 The influence of globalization and

cross-cultural interaction in recent
decades has impacted the types of
communication skills needed in
many ways.
No longer do we
communicate well within our
own homogeneous culture
but the need to understand
the dynamics of long
distance collaboration, the
impact of culture on
manners of speaking and
body language, and how to
use technology to
communicate with people
around the globe.
Understanding the impact
of globalization of each of
these factors can help in
selecting the most useful
communication skills
development for
everyone.
 Virtual Interactions
Comes when the strengths and
limitations of different communications
media and how to use each to its
maximum effect.

Requires certain etiquette and nuance

not necessarily required in face-to-face
interactions.
Cultural Awareness in Speech
 Cultural awareness resulted to an evolution of
com skills development.

 Need to acquire the ability to catch subtle

nuances of peoples’ manner of speech when
communicating across cultures

 Cultural differences can affect vocabulary,

colloquial expressions, voice and tone and taboo
topics.
Cultural Awareness in Body Language

Understanding acceptable
speaking distances, conflict
styles, eye contact and posture
in different cultures, accepting
that the physical expressions
of their own culture are not
universally accepted.
Time Differences
Globalization recognizes the need to
communicate and share information
with people across different time
zones.

People should understand the

information needs according to the
communication styles of different
countries or cultures.
Being able to effectively
share information between
shifts can make or break
the productivity of a
geographically dispersed
team, making this an
important issue for many.
Lecture Reinforcements
Watch the following videos on youtube:

 History of English in Ten Minutes (

https://www.youtube.com/watch?v=SfKhlJIAhew)

 World Englishes (
https://www.youtube.com/watch?v=2_q9b9YqGRY)