INNOVATION AND ENTREPRENEURSHIP

PRESENTATION

TOPIC: SWIGGY AS A
SUCESSFUL ENTERPRISE

NAME: Muskan Rohilla (22503227)

Simran Bharti (22503236)
COURSE: B.Com (Prog.)
SEMESTER: 3
INTRODUCTION

Swiggy is an Indian online food ordering and delivery platform.

Founded in 2014, Swiggy is headquartered in Bangalore and operates in
more than 500 Indian cities as of September 2021.[5][6] Besides food
delivery, the platform also provides on-demand grocery deliveries under
the name Instamart, and same-day package delivery service called
Swiggy Genie.
It rivals homegrown startup Zomato in food delivery and hyperlocal
marketplace.
HISTORY

 Swiggy was founded by

Nandan Reddy ,Sriharsha
Majety and Rahul Jamini in
August 2014.

 Swiggy began its journey from

Bengaluru and 6 delivery
executives and 25 restaurants
on its platform.

 Lagest food ordering and

delivering company in India .

 Swiggy leads the stack with a

35-38% market share.
 LOGO
 Similar to the majority of its
competitors, Swiggy has a logo
consisting of both an emblem and
wordmark. The emblem is the most
eye-catching part of the design,
which is partly due to the fact that
it’s higher than the letters forming
the name of the company.

Also, it is more unique and helps the

brand to stand out.
And, without any doubt, it is highly
meaningful. To begin with, the “S”
stands for the initial of the company’s
name. Also, it forms a location
symbol, thus creating a link with the
company’s offer.
I
 OBJECTIVE

Swiggy came into existence with

the idea of the co-founders to
provide end to end food service,
right from order to delivery ;all this
from the comfort of one’s home. The
objective of the company is to
discrupt the kitchen at home and
make their dekivery service a viable
optio for an everyday food
need .Rahul Jaimini ,one of the three
co-founders sums up Swiggy’s
objective as – “makes kitchen
obsolete”
 The cost of serving customers in restaurant
(greater)and commission paid to Swiggy
(lesser) is making greater deal.

Restaurants get wider access

Business customers ,which is not possiblr in
traditional set up.

Model Of
A typical restaurant metro city can serve
Swiggy max 50-60 customers at a time.

Swiggy’s business model is not only

sustainable but also scalable
 One of the Best Service Provider Swiggy’s
business strategy aimed to provide best
door to door service of food and other
services.

It also gives many offers to customers with

Now we discuss about some the help of that customers can get same
strategy of Swiggy. food from their desired restaurants by
sitting at home in low cost.

Swiggy main strategy to change he way

India eat’s.
It also includes expansion in business
and to grab maximum number of
consumers across the world .To give
tough fight to competators.

Swiggy’s strategy also try to enhance

the standard of living in urban areas
and to give unparalleled convenience
to customers.

It also try to raising more Fund’s and

grow fast.

We have seen some strategy of
Swiggy .now we see how to
meet the organizational goal.
To meet the above organizational goal,operational strategy of
Swiggy play virtual role.
The company is able to maintain and control all of its
operational activities.Top management of the company develops
its operations management strategies and the same are
implemented by different branches of Swiggy’s.
Also, these operation strategies are circulated to other
franchisee branches.
Different operations managers allocated at different branches
oversees the monitoring and controlling part of all operational
activities.
 ALL ABOUT SWIGGY Opportunities
Strengths  Pioneer in food delivery
 Quick delivery. business
 Good brand image.
 Growing market.
 Trained delivery personnel’s.
 Respective customer support  Increasing market share.
 Wide range of restaurant  Minimal competition
offered.  Lack of market leader.

Weakness Threads
 Location based restaurant  Unstable and low customer base .
finder.
 Increasing health consciousness.
 Marketing brand awareness.
 Increasing potential competitions.
 Delivery charges for orders
 Laws and government.
below Rs.250
 Menu and app prices
differences.
THANK YOU