SWIGGY

-GIRIDHARAN M
Introduction
• Swiggy was founded by Nandan Reddy , Sriharsha Majety , and Rahul
jaimini.
• Swiggy began its journey from bangaluru with 6 delivery executives
and 25 restaurents on its platform
• Largest Food Ordering and delivering company service in India
• Swiggy leads the stack with a 35-38% market share, followed by
Zomato at 25-30%
LOGO
• Simple, bold and memorable symbol that is familiar and immediately
recognizable.
• The map marker has particular relevance to the brand's delivery-
based business. With that as the starting point, created the "S"
monogram that doubles up as the brand's own custom map marker.
COMPETITORS
• The food-technology sector/ Food delivery has become a very
competitive market in India
• Swiggy is in direct competition with major on-demand food
aggregators like Zomato, Food Panda, UberEATS, Faasos.
BUSINESS MODEL
• Swiggy has two major revenue streams.
• The major part of Swiggy's revenue from commission it collects from
restaurants for lead generation and for serving as a delivery partner.
• Swiggy takes almost 20% of commission on orders which also
includes delivery charges. Swiggy is present in metro cities where
order volume is huge
• Some nominal delivery charges (though they deliver the orders free
occasionally, for limited time).
FUND RAISING
• Swiggy is one of the online food delivery start-up that is attracting the
investors
• The company has raised around $465 since it started in August 2014
• Swiggy is one of the fastest entrants into unicorn club
• The latest funding, led by Naspers and billionaire Yuri Milner's DST
Global, values Swiggy at roughly $1.3 billion, surpassing rival Zomato
LIST OF INVESTORS

• Bessemer venture partners

• Norwest venture
• Accel partners
• SAIF partners
• Harmony venture partners
• RB investment
• Apoletto
MARKETING STRATEGIES

• Social Media Campaigns: #10daysOfDecilious, #Second ToMum &

#Ghar AayiDiwali
• Content Strategy: blogs, videos or listicles on food related topics or
must-visit restaurants & bars
• Email Marketing: This will help foster their sales, increase
engagement and drive traffic to their website or mobile app.
MARKETING STRATEGIES

• Influencer Marketing Strategy: Swiggy markets itself by collaborating

with these influencers and promoting themselves to a wider audience
• Social Media and Google Ads: Every Digital Marketing strategy is
incomplete without Paid Ads.
• The company also runs engaging contests like #Swiggy Tuesdays with
interesting giveaways like coupons and the munching bag.
HOW IS SWIGGY DIFFERENT?

• Swiggy POP feature

• Widest range of coverage
• Man power: Medical facilities provided Attractive incentives
• Strengths:
• No minimum order
• Fast delivery
• Better customer support
• Wide range of restaurants

• Weakness:
• Location constraints Delivery Charge in some cities
• Opportunities:
• Pioneer in food delivery business Increasing Market share Groceries
and Medicine delivery Female delivery drivers
• Threats:
• Increasing health consciousness
• Increasing potential competitors
• Neglecting potential competitors