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  • Rural Marketing Techniques For Cooker

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    Tarun Munagala
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    The document summarizes information about the HuskRanger Stove, a kitchen appliance targeted towards agricultural workers in rural India. It aims to concentrate in states dependent on agriculture where rice and wheat husks are abundant. The stove satisfies the primary need of an affordable, clean and healthy cooking apparatus, while providing secondary benefits like feeling successful from ownership. Using rice and wheat husks provides benefits like being cost-effective due to available fuels, improving indoor air quality, reducing deforestation, and supporting the local economy. The stove uses a two-tier burning system to ensure complete combustion for less pollution than traditional stoves.

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    Rural Marketing Techniques for Cooker

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    The document summarizes information about the HuskRanger Stove, a kitchen appliance targeted towards agricultural workers in rural India. It aims to concentrate in states dependent on agriculture where rice and wheat husks are abundant. The stove satisfies the primary need of an affordable, clean and healthy cooking apparatus, while providing secondary benefits like feeling successful from ownership. Using rice and wheat husks provides benefits like being cost-effective due to available fuels, improving indoor air quality, reducing deforestation, and supporting the local economy. The stove uses a two-tier burning system to ensure complete combustion for less pollution than traditional stoves.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views5 pages

    Rural Marketing Techniques For Cooker

    Uploaded by

    Tarun Munagala
    The document summarizes information about the HuskRanger Stove, a kitchen appliance targeted towards agricultural workers in rural India. It aims to concentrate in states dependent on agriculture where rice and wheat husks are abundant. The stove satisfies the primary need of an affordable, clean and healthy cooking apparatus, while providing secondary benefits like feeling successful from ownership. Using rice and wheat husks provides benefits like being cost-effective due to available fuels, improving indoor air quality, reducing deforestation, and supporting the local economy. The stove uses a two-tier burning system to ensure complete combustion for less pollution than traditional stoves.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    SEGMENTATION Product Category: Kitchen Appliances

    Product Name: HuskRanger Stove

    1 2 3
    Demographic Socio-Economic Geographic

    • Occupation - self employed in • Primary target group: We plan to concentrate on states that are heavily
    Agriculture and Agricultural R4 dependent on agriculture and locations where husk
    laborers • Secondary target group: is abundantly available.
    • Income group Primary target: R3 Rice husk: West Bengal, Uttar Pradesh, Punjab,
    deprived(<90k) Secondary: Tamil Nadu and Andhra Pradesh
    Aspirers(90k - 2 lakhs) Wheat Husk: Uttar Pradesh, Madhya Pradesh and
    Punjab
    Village Size and Density: Village Size > 2000 with
    moderate and high density.
    NEEDS SATISFIED

    Do You Know?
    Primary/ upfront need: A cooking
    WHO estimates that pollution levels in rural
    Indian kitchens are 30 times higher than apparatus
    recommended levels.
    Secondary need: Clean, affordable, and
    Poor indoor air quality is responsible for 1.3 healthy way to cook
    million deaths in India each year.
    Untold/latent Need: Will make consumers
    Source: https://www.businessworld.in/article/1-3- feel successful if they own it
    Million-Deaths-Every-Year-In-India-Due-To-Indoor- ( Aspirational product )
    Air-Pollution/09-09-2017-125739/
    ADVANTAGE OF USING HUSK BASED CHULLA
    • Affordable and sustainable cooking solution: Husk is a readily available and inexpensive fuel source, making it
    a cost-effective alternative to traditional cooking methods.
    • Improved indoor air quality: Using husk as a fuel source can reduce the amount of smoke and pollutants
    generated during cooking, improving indoor air quality and reducing respiratory health problems.
    • Reduced deforestation: By using husks as a fuel source instead of cutting down trees, the product can help
    reduce deforestation and its associated environmental impacts.
    • Support for local economy: Using locally available resources like husk to produce the product can support
    the local economy and farmers in rural areas.
    • Increased efficiency: husk-based chulla can be designed to be more efficient and durable, which can help
    save time and energy for rural households.
    The Benefits
    Two-tier system of burning that ensures both the biomass fuel and
    the smoke created from it are completely burnt creating less
    pollution

    Cost-effective: Rice husks are a readily available and inexpensive


    fuel source in many rice-growing regions

    Rs 1 of Coconut shell's energy output is equivalent to more


    than Rs 50 of LPG

    Reduction in deforestation

    New rice husk gasifier stove generates luminous blue flame


    having thermal efficiency around 29% similar to LPG stove
    30% energy efficient- when coconut shell used

    Position Statement
    "With a running cost that is almost 50 times less than traditional stoves,
    these stoves not only provide a cost-effective alternative to fossil fuels
    but also improve indoor air quality and create local economic
    opportunities through the collection and processing of rice husks. "
    THANK
    YOU

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