CASE STUDY

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 CASE STUDY 1
Filipino Hospitality as its Finest: The Case of Ayala Land Hotels and
Resorts Corporation’s hotel chain Seda

Being employees of seda hotels will improve your skills during

training because they want to enjoy themselves and their staff can
make decisions every time they talk to customers but in a
professional manner. The training of seda hotels is valuing the
Filipino and giving their customer's request. In addition seda hotels
has many branches here in the Philippines.
Opportunities
-They're looking for something more like enriching experiences.
-One of the opportunities are it's good and fine location, from its
county to it's region.

Threats
-There are other much popular hotels than them.

Risk
-The main risk can be it's opportunity which is the location.
-The environment of where the expansion may possibly conduct.
 CASE STUDY 2
" ASEAN in the eye of the storm - Institutionalisation of Disaster Management in ASEAN
"
This NTS insight evaluates disaster management capabilities in Laos, Cambodia, Myanmar, and
Indonesia, focusing on floods, earthquakes, and aftershocks caused by dam collapses and
monsoon rainfall. The AADMER agreement, ratified by ASEAN member states, aims to
develop effective disaster management mechanisms and encourage joint cooperation in disaster
emergencies. AADMER has significantly institutionalized disaster management within ASEAN
member states, strengthening regional response architecture, as demonstrated in recent disasters
in Indonesia, Laos, and Myanmar. The AHA Centre responded to Laos, Myanmar, and
Indonesian earthquakes simultaneously, marking the first time the center has responded to
multiple disasters simultaneously. ASEAN-led disaster management mechanisms were activated
during the response, including In-Country liaison teams, ERAT, and the AHA Centre in
Lombok. The AHA Centre supported information dissemination and provided timely updates to
humanitarian partners on operational needs in disaster-affected areas.
 "Floods in Myanmar"
Floods and landslides in Myanmar have caused 17 deaths and over 150,000 people to be affected,
with the effectiveness of flood warnings hindered by lack of electricity and low mobile phone
penetration in rural areas. Floods in Myanmar have caused school closures, damaged homes, and
disrupted rice supply. The government provides aid to affected communities. The Swar Irrigation Dam
breach in August 2018 inundated two villages, evacuated over 50,000 people, and damaged a bridge
on a major highway.

The AHA Centre integrates into national disaster management operations, supporting national-led
operations in countries where governments avoid international assistance. Its contribution to southeast
Asia's disaster zones is due to strong working relationships within AEAN, focusing on regional and
national disaster management knowledge and skills.
The AHA Centre's capacity development programmes aim to enhance preparedness and response
capacity, while also fostering a network of disaster responders based on the 'One ASEAN One
Response' philosophy.

AADMER focuses on operationalizing joint responses by assessing and reviewing ASEAN disaster
Examples include the ASEAN Disaster Emergency Response Simulation Exercise
(ARDEX) and the ASEAN Regional Forum Disaster Relief Exercise (DiREx).
The AHA Centre activates multiple responses to preparedness exercises.

ASEAN's success in disaster response systems is hindered by challenges in

institutionalizing disaster management in the region. AADMER's Work
Programme focuses on building disaster-resilient communities, risk assessments,
infrastructure, and post-disaster recovery. However, the AHA Centre's strengths
lie in information sharing, response capacity building, and emergency
coordination. Despite these efforts, the Centre's resources have been stretched
during multiple disasters this year.
 "Floods in Laos"
In southern Laos' Champassak Province, of July 23, 2018, 175 billion cubic feet of water from a
Mekong River tributary poured over a saddle dam that had failed at the Xe Pian-Xe Namnoy (PNPC)
hydropower project, destroying homes and causing severe flooding in villages downstream in Attapeu
province. Many of the thousands of rural people who lost their homes and land in the disaster claim that
the Lao government and the dam's developers are providing them with insufficient assistance, which is
making it difficult for them to recover.

The ASEAN Disaster Management Centre (AHA Centre) faces challenges in expanding its role beyond
response to include post-disaster recovery programmes. Currently, ASEAN Member States contribute
USD90,0008 each to the AHA Centre budget, with 92% of total costs funded by ASEAN Dialogue
Partners. To secure the financial future of the AHA Centre, ASEAN needs to explore innovative
financial sourcing strategies, such as building partnerships with the private sector and tapping into
capital markets. The effectiveness of regional disaster management mechanisms depends on national
capabilities, and the institutionalization of disaster management and response capabilities among
ASEAN Member States is uneven. In Laos, flood survivors reported receiving no warning or
evacuation instructions before the dam collapse, despite being aware of the risk. Secondly, In Lombok
 "Lombok Earthquakes and Aftershocks"

As time passes by, the increasing number of risk and catastrophe results the disaster
management and risk reduction program becomes more necessary. Association of
Southeast Asian Nations also known as ASEAN is the leading association that makes a
big help to improve the progress in terms of disaster management that helps the region
to avoid or reduce much more damage in the region.

Higher ups should not forget those who are in lower class that often got neglected.
National Disaster Management Office should apply more program to expand its
coverage to reach more people who are in needs of awareness and knowledge. At
present, the region is currently facing a new challenge which is to strengthen and
improve their ways to get ready for the next inevitable disasters that region might face.
 "Localisation: Moving from Rhetoric to Practice"
The World Humanitarian Summit in 2016 emphasized the importance of localisation in disaster
management in ASEAN. The ASEAN Strategic Policy Dialogue on Disaster Management
acknowledged the need for Community-Based Disaster Risk Management (CBDRM) and
whole-of-society approaches. The Laos dam disaster highlighted the need for a robust
emergency preparedness plan, including roles and responsibilities for all parties. Women should
also be actively involved in disaster preparedness and response. The YAKKUM Emergency
Unit provides disaster training to women in Central Java and Yogyakarta, raising awareness
about preparedness measures.

YAKKUM aims to increase women's involvement in disaster risk reduction strategies and scale
up initiatives in Southeast féAsian countries. A localisation agenda should focus on matching
capacities and reinforcing existing systems. International humanitarian actors should adopt a
people-centered, localized approach, leveraging their comparative advantages. National
Societies and grassroots organizations, with local knowledge and presence, should be the first
 "Institutionalisation and Localisation of Climate Change Adaptation Initiatives"

Most countries in the Southeast Asia have identified flooding as a common major risk that
they face due to the changing climate. Based on the process approach Vietnam, Thailand, Lao
PDR or Lao People's Democratic Republic and Cambodia are the most vulnerable countries to
climate change in the world as severe floods, droughts, sea level rise and associated extreme
windstorms. Since they are the most affected areas of climate change, each country has
developed each adaptation to climate change.

In addition, they are part of the Mekong River Commission (MRC) and to address climate
change impacts and adaptation, the Mekong River Commission prepared the Climate Change
and Adaptation Initiative (CCAI) with technical support from ICEM or the International
Centre for Environmental Management to understand and reduce the impact of Climate
Change. But in their process they need to expand their adaptation to strengthen their disaster
preparedness. Additionally, it is important to build on Sendai Framework For Disaster Risk
 "Conclusion"
ASEAN has made progress in disaster management, but recent disasters have exposed the
fragilities and limitations of the current humanitarian system, highlighting the need for robust
disaster management and risk reduction mechanisms. Policymakers should not overlook national
and grassroots capacity building, leveraging regional resources for national capacity building.
Local organizations can benefit from resources, media coverage, and training, and climate change
adaptation initiatives should be better integrated into disaster preparedness efforts.

The Southeast Asian region needs a re-evaluation of financial risk management due to the
economic losses from multiple disasters. Engaging with the private sector, particularly insurers and
reinsurers, can help implement disaster risk financing tools and build financial resilience,
alleviating financial strain on affected communities. The region must strengthen its disaster
management mechanisms and standards to prevent disaster risk from outpacing resilience. States
are integrating local capacity into regional disaster management architecture and addressing
financial risks, but must implement these measures before future disasters.
 DISCUSSION QUESTIONS:
• Assuming that you are hotel investor, What are the external Environmental risk
factors that you will consider before you invest in tourism-related businesses in
ASEAN Region?
-The external risk factors that will be considered before investing in a tourism-related
business are, first, the economic system, which must work very well for the particular
business that you will choose. For instance, a hotel and restaurant should consider the
place, whether it is in rural or urban cities, to know how the environment will work. The
region and location, and if there is a tourist demand. Secondly, the competitiveness of the
business itself, its price, and its productivity level. Third,know if it is a natural disaster-
prone place so that you can somehow avoid getting into problems in the future. The use of
resources, the cost, and the management have good characteristics, professionalism, and
dedicated staff for a better work environment. Advanced technologies for monitoring and
much better services.
 2. What necessary preventive actions and documentations should be placed to
augment the risk factors prior to operation of tourism- related businesses?
- A through investigation and analysis of possible risk scenarios are essential to
fully understanding the risks of what might happen in the future. Unlike the dam
collapse in Laos, they didn't consider what may happen in the future and did not
consider how many people might be affected. And after the incident, they later realized
how much the affected areas were destroyed because they did not consider the possible
risk or invest in the safety of the dam. They must do an analysis of the strengths and
weaknesses of the dam to be aware of what possible risks it might pose. So that
residents in rural regions are informed and can be saved as soon as possible, they must
give early warning indications of how much water is inside the dam and what they
intend to do to reduce it.
 3. Philippines ranked fifth as the most affected countries of climate change in 20-year
period (1998-2017) as reported by the Germanwatch e.V. in the document- Global Climate
Risk Index 2019. Given this situation, what courses of actions can you suggest as a hotelier
or as a tourism professional to adapt and mitigate the impacts of Climate change in a
tourism-related business?

- Adapting to and mitigating the impacts of climate change is crucial for the
sustainability of tourism-related businesses in the Philippines, given the country's
vulnerability to climate-related events. As a hotelier or tourism professional, here are
some courses of action that I can consider:
• Disaster Preparedness
• Government and Community Engagement
• Monitoring and Reporting
• Water and Waste Management
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