October 2023

S M T W T F S Event
1 2 3 4 5 6 7 Pinktober
s
Mental Health Day
8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30 31
Marketing Initiatives - Pinktober

Awareness campaign on social media (external)

Ask employee to record short videos regarding breast cancer awareness/

prevention or share survivor stories to show support
Marketing Initiatives - Pinktober
Pink Day
We have a pink day where we will ask everyone to wear something pink, will distribute pink ribbons and share a sweet
treat with them. Alongside the treat will be small cards or notes that share facts regarding breast cancer.

The following facts are from the National Breast Cancer Foundation, Inc. and American Cancer Society, which
offer excellent resources to learn more about breast cancer.
• 1 in 8 women receive a breast cancer diagnosis
• On average, every 2 minutes a female is diagnosed with breast cancer
• 1 woman will die of breast cancer every 13 minutes
• Over 3.3 million breast cancer survivors are alive in the U.S. today
• An estimated 2,470 men will be diagnosed with breast cancer
• 1 in 1,000 men will receive a breast cancer diagnosis
• Only 5-10% of individuals diagnosed have a family history of breast cancer
Marketing Initiatives - Pinktober
Cubicle/door/hallway decorating contest

Let your employees go wild with pink creativity in their work spaces. Whether
they have a cubicle, door, or whole hallway, encourage workers to spread
awareness with their decorating skills. Employees can donate to participate, or
just do it for fun. Have co-workers vote for the most creative space. You may
award the winner with a prize — a paid day off, 50/50 raffle earnings, etc.
Marketing Initiatives - Pinktober

Grow a Pink Tree Board

Collect donations throughout the month. For employees who donate, have them
trace their hand on pink construction paper or use pink leaves and add it to the
tree on your bulletin board. Employees will love watching the tree “grow”
throughout the month.
Marketing Initiatives - Pinktober
Honor/Support Board

Encourage employees to write a message of support for someone who is fighting

breast cancer. Notes to survivors or deceased loved ones may be encouraged as
well. These notes can be written for any cancer survivor generally as well. At the
end of pinktober we can post a video or picture showing that the team at linkstar is
rooting and praying for all patients/ survivors.
Marketing Initiatives - Mental Health day

Art Therapy

• Stress release - Balloon activity

• Take photographs of things you think are beautiful. No one else has to like
them but you. Print and frame them to have constant reminders of the
beautiful things in life.
• Can try to bring a professional on board for this as well
Marketing Initiatives - Mental Health day

Gratitude Jar / Appreciation Notes

Keep a jar in the breakroom with small pieces of paper nearby. Employees can
quickly jot down things they're grateful for and then drop them in the jar. At your
next all-staff meeting, lunch, or other event, read them all off.
Marketing Initiatives - Mental Health day

Gratitude Jar / Appreciation Notes

You and your staff can put anything you want inside the container, just as long as it
reinforces positivity and appreciation. To help start everybody off, you could even have a
list of sentence starters and general ideas, such as:
• Today I’m happy because…
• Thank you…
• … made me smile
• Today I gave/received
• I’m grateful to/for
Marketing Initiatives - Mental Health day

Mental Wellbeing Session

We can bring in a speaker to conduct a workshop/ give a session on the

importance of work life balance, burnout and how we can improve our day to day
life.