COMMUNICATION

Educ 208 – Human Behavior in Organization

Prepared by: Jerusalem De Guzman

Shareel Angeles
 CHAPTER 11

COMMUNICATION
IN
ORGANIZATION
COMMUNICATION
Communication is the social process in which two or more
parties exchange information and share meaning.
Communication has been studied from many perspectives. In this
section, we provide an overview of the complex and dynamic
communication process and discuss some important issues
relating to international communication in organizations.
 THREE PURPOSES OF ORGANIZATIONAL
COMMUNICATION

Achieving coordinated Sharing information Expressing emotions

action is the prime properly and help achieve
purpose of coordinated action.
communication in
organizations.
  The Purposes of Communication in Organizations
 Communication among individuals and groups is vital in all organizations. The
primary purpose is to achieve coordinated action. Just as the human nervous
system responds to stimuli and coordinates responses by sending messages
to the various parts of the body, communication coordinates the actions of the
parts of an organization. Without communication, an organization would be
merely a collection of individual workers doing separate tasks. Organizational
action would lack coordination and would be oriented toward individual rather
than organizational goals.
A second purpose of communication is information sharing. The most
important information relates to organizational goals, which give
members a sense of purpose and direction. Another information-
sharing function of communication is to give specific task directions to
individuals. Whereas information on organizational goals gives
employees a sense of how their activities fit into the overall picture,
task communication tells them what their job duties are (and are not).
Employees must also receive information on the results of their efforts,
as in performance appraisals
Finally, communication expresses feelings and
emotions. Organizational communication is far from
merely a collection of facts and figures. People in
organizations, like people any where else, often need
to communicate emotions such as happiness, anger,
displeasure, confidence, and fear.
Communication Across Cultures
Communication is an element of interpersonal relations that
obviously is affected by the international environment, partly
because of language issues and partly because of
coordination issues.
Language
Differences in languages are
compounded by the fact that the
same word can mean different things
in different cultures.
For example:
Chevrolet once tried to export a line of cars to Latin
America that it called the “Nova” in the United States,
but then found that “no va” means “doesn’t go” in
Spanish—not the best name for an automobile
Similarly, just as KFC was about to launch a
major new advertising campaign in China a
local manager pointed out that the firm’s long-
time American slogan “Finger Lickin’ Good”
meant “Eat Your Fingers Off” when translated
directly into Chinese. Fortunately for KFC it
had time to revise its slogan before the new
advertising campaign was started.
Elements of nonverbal
communication also vary across
cultures. Colors and body language
can convey quite a different message
from one culture to another.
Coordination
International communication is
closely related to issues of
coordination.
For example
an American manager who wants to speak with his or her
counterpart in Hong Kong, Singapore, Rome, or London must
contend not only with language differences but also with a time
difference of many hours. When the American manager needs to
talk on the telephone, the Hong Kong executive may be home
asleep
METHODS OF COMMUNICATION

The three methods of communication in

organizations are related to each other.
Each one supplements the other,
although each can also stand alone.
 Written Communication
Organizations typically produce a great deal of written
communication of many kinds. A letter is a formal means of
communicating with an individual, generally someone outside the
organization. E-mail is probably the most common form of written
communication in organizations today. The office memorandum,
or memo, is also still very common. Memos usually are addressed
to a person or group inside the organization.
 Oral Communication
Oral Communication The most prevalent form of organizational
communication is oral. Oral communication takes place everywhere—in
informal conversations, in the process of doing work, in meetings of groups
and task forces, and in formal speeches and presentations.
Oral forms of communication are particularly powerful because they include
not only speakers’ words but also their changes in tone, pitch, speed, and
volume and may be accompanied by facial expressions and gestures (as
discussed further in the next section)
 Nonverbal Communication

Nonverbal communication includes all the elements

associated with human communication that are not
expressed orally or in writing. Sometimes nonverbal
communication conveys more meaning than words do.
Human elements of nonverbal communication include facial expressions and
physical movements, both conscious and unconscious.

Facial expressions have been categorized as

(1) interest-excitement,
(2) enjoyment-joy,
(3) surprise-startle,
(4) distress-anguish,
(5) fear-terror,
(6) shame-humiliation,
(7) contempt-disgust, and
(8) anger-rage.
The eyes are generally the most expressive component
of the face.
Physical movements and “body language” are
also highly expressive human elements. Body
language includes both actual movement and
body positions during communication
The handshake is a common form of body
language. Other examples include
making eye contact, which expresses a willingness
to communicate;
sitting on the edge of a chair, which may indicate
nervousness or anxiety; and
sitting back with arms folded, which may convey an
unwillingness to continue the discussion.
A Smile Says a Lot
COMMUNICATION PROCESS
 Individual, group, or
organization interested in
communicating
something to another
party.
 Process by which the
message is translated
from an idea or thought
into symbols that can be
transmitted.
 Process through which the symbols that
carry the message are sent to the receiver.
 Process by which the
receiver of the message
interprets its meaning.
 May be an individual, a
group, an organization, or
an individual acting as the
representative of a group.
 Feedback is the receiver’s response to the
message. Feedback verifies the message by
telling the source whether the receiver
received and understood the message.
 Any disturbance in the
communication process
that interferes with or
distorts communication.
Evolution of Communication
DIGITAL COMMUNICATION
✢ Process of exchanging information with the help of
digital technology.

✢ Use of online tools like email, social media

messaging and texting to reach other individuals or a
specific audience in order to share a message.
 BENEFITS OF DIGITAL
COMMUNICATION IN
ORGANIZATION

SAVE TIME ENHANCE BOOST

ACCESSIBILITY PRODUCTIVIT
Y

IMPROVE IMPROVE
ENGAGEMENT COLLABORATIO
N
 ICT IN DEPED

GOOGLE MICROSOFT
WORKPLACE 365
Google Hangout MS Teams
Gmail Outlook
MOST POPULAR MESSAGING APP IN
CORPORATE WORLD*

WHATSAPP

*According to similarweb.com
TOP 5 INSTANT MESSAGING APPS

APPLICATION PROS CONS

• GC Supports 250 members • Voice Call not available in all
WHATSAPP • Send files (100Mb) country
• No option to hide users

• Available in 111 languages • Requires FB login

MESSENGER • Group Calls up to 50 users • consumes a lot of data

• Threaded discussion • Privacy Issue

WECHAT • GPS Function • Rules modified regularly

• Ideal for business • More features than needed

VIBER • HD Video Calls • Features ads

• Positive security • Limited countries

TELEGRAM • Ad Free • No voice calls
COMMUNICATION NETWORKS

Communication links individuals and groups in a

social system. Initially, task-related
communication links develop in an organization so
that employees can get the information they need
to do their jobs and coordinate their work with that
of others in the system.
FOUR TYPES OF COMMUNICATION
NETWORK

WHEEL CHAIN
CIRCLE ALL-CHANNEL
COMPUTER NETWORK ANALOGY
 ORGANIZATIONAL CHART

An organization chart of a company is the visual

representation of it's reporting structure. It defines the
employee relationship hierarchy of an organization and
the alignment matrix of teams. Org charts illustrates
employee designations, reporting managers and more.
THREE MAJOR TYPES OF ORG
CHARTS

HIERARCHICAL
MATRIX
FLAT