MODULE 1

Course Code : ENG 322

Course Type : General Education Curriculum (GEC) Subject
Course Title : INTERACTIVE ENGLISH
Credit/No. of Units : 3 Units
Prerequisite : NONE
Duration : Academic Year 2020-2021

This course aims to develop the listening, speaking, and grammar

skills of students for effective interpersonal communication. Likewise,
the course introduces the students to the interactive realm of
communication in the English language. It utilizes the lessons learned
from previous English classes such as morphology, phonology and
syntax as operational tools to make the students abreast with
development of technology and engaged in an interactive sense. The
different activities will aim to strengthen the various modes of
communication: listening, Speaking, reading and writing.
 MODULE 1
FUNDAMENTALS OF COMMUNICATION
A. Communication: Meaning & Importance
B. Types of Communication
C. 7 C’s of Communication
D. Levels of Human Communication
E. Barriers in Communication

OVERVIEW
Communication is as primeval as our existence. It is an indispensable tool in any social
interaction. This module introduces you to the “fundamentals of communication. “This first
unit module in Interactive English covers the topics 1) Communication its Meaning &
Importance, 2) Types of Communication, 3) 7 C’s of Communication, 4) Levels of Human
Communication and 5) Barriers in Communication. The readings and activities on this module
will help strengthen and improve your communication skills in various contexts and audiences.
You are expected to accomplish this module within the time allocated and perform the
tasks as instructed in this material. There will be synchronous and asynchronous activities to
be performed. Likewise, different online learning platforms will be used to accomplish varied
tasks. Make sure to communicate your responses and questions with utmost respect and
courtesy in these media platforms. Academic integrity and honesty are also expected as you
perform tasks and submit requirements.
 MODULE 1:

FUNDAMENTALS OF
COMMUNICATION
Communication: Meaning &
Importance
Types of Communication
7 C’s of Communication
Levels of Human
Communication
Barriers to Communication

LESSON MAP
LESSON 1:

COMMUNICATION:
MEANING AND
IMPORTANCE

Think about communication in your daily life. When you make a phone call, send a text
message, or like a post on Facebook, what is the purpose of that activity? Have you ever felt
confused by what someone is telling you or argued over a misunderstood email? The
underlying issue may very well be a communication deficiency.

There are many current models and theories that explain, plan, and predict
communication processes and their successes or failures. In the workplace, we might be more
concerned about practical knowledge and skills than theory. However, good practice is built on
a solid foundation of understanding and skill (https://ecampusontario.pressbooks.pub). For this
reason this module will help you develop foundational skills in key areas of communication,
with a focus on the nature and definition, types and levels, principles and barriers to
communication. Moreover, after going through this module you would be able to evaluate the
characteristics of a good communication and how to improve your communication and
eliminate the roadblocks to effective communication.

As a starter, watch this short clip: Netiquette: A Student's Guide to Digital Etiquette" by
clicking this link: https://www.youtube.com/watch?v=OWw3aEw1SFo.
 DEFINITIONS OF
COMMUNICATION

The word communication is

derived from a Latin word meaning “to
share.” Communication can be defined as “purposefully and actively exchanging information
between two or more people to convey or receive the intended meanings through a shared
system of signs and (symbols)” (“Communication,” 2015, para. 1). Here are other definitions of
communication from various proponents.

“Communication is defined as the process of passing information and understanding

from one person to another.” “It is essentially a bridge of meaning between people. By using
this bridge of meaning, a person can safely cross the river of misunderstanding that separates
all people.” - Keith Davis

“Communication is a process of meaningful interaction among human beings. More

specifically it is the process by which meanings are perceived and understandings are reached
among human beings.” -McFarland

“Communication is the ability of the various functional groups within the enterprises to
understand each other and each other’s functions and concerns.” -Peter Drucker

“Communication is the sum of all the things, one person does when he wants to create
understanding in the mind of another. It involves a systematic and continuous process of
telling, listening and understanding.” - Louis A. Allen

“Communication can be thought of as an attempt to achieve as complete and as

accurate an understanding as possible between two or more people. It is an act characterised
by a desire in one or more individuals to exchange information, ideas or feelings. This desire is
implemented by using symbols, signs, actions and pictures as well another verbal arid non-
verbal element in speaking and writing.” - Billy J. Hedge

“Communication, fundamental and vital to all managerial action, is the process of

imparting ideas and making oneself understood by others.” -Theo Haimann
 Activity 1:
Watch this video clip titled: “The Art of Effective Communication | Marcus Alexander
Velazquez TEDxWolcottSchool by opening this link
https://www.youtube.com/watch?v=2Yw6dFQBklA.

1. Differentiate simple communication from effective communication.

2. Expound the quote of Einstein mentioned in the talk—“If you can’t explain it simply,
you don’t understand it well enough.”
3. Explain what this phrase means—“diarrhea of the mouth ” and give an example to
illustrate it well.
4. Enumerate the tips on how to communicate effectively. (Emphasize at least three
(3) key points.

IMPORTANCE OF
COMMUNICATION
Communication is an integral part of
human existence. It is communication that
contributes to success or otherwise of every
human activity. Humans and animals
communicate. A baby comes to convey its feelings
like hunger, wants, satisfaction, sleep, etc.
A dog barks to alert the master on noticing
a stranger and withering crops cry for water. Corporate entities convey information through
management information system, decision support system, strategic information system etc.,
to run the business. Communication enables a person to contact one another and makes
himself understood.
As man is a social animal, he wishes to express his feelings and emotions, and to
exchange information. An organization is considered to be a group of persons constituted to
achieve certain specific objectives. It is communication that eases coordination and integration
which in turn leads to attainment of certain predetermined objectives.
The expression ‘business’ stands for any economic activity undertaken to earn profit
and the communication undertaken in the process of goal attainment is termed as business
communication. It is the lifeblood of any organization. It includes oral, written, gestural,
upward, downward, horizontal, inward, outward and diagonal communication
 Activity 2:
*To sum up the basics, importance and characteristics of good communication and
how to improve communication skills watch the following video clips:
- Communication - Basics and Importance, link:
https://www.youtube.com/watch?v=2Lkb7OSRdGE
- The Importance of Communication/Characteristics of a Good Communicator, link:
https://www.youtube.com/watch?v=7_TGfDXDCKQ

*In two paragraphs, discuss importance and characteristics of a good communicator.

Visit your digital learning platform to read updates when to go online and what tool will
be used for the synchronous discussion of this activity.