JAVA JAZZ FESTIVAL 24th – 26th May’24 CATEGORY: MUSIC

The Jakarta International BNI Java Jazz Festival (JJF) is

held in Jakarta, Indonesia, and is one of the world's largest
jazz festivals, if not the largest in the Southern Hemisphere,
due to the number of stages held in each festival, which
present more than 100 shows in three days. The inaugural
edition of this annual Jazz Festival took place in 2005.
Previous year theme: “Moments create Memories” SPONSORS

AUDIENCE • History.
BEHAVIOUR: • Cultural Movements.
• Open Minded.
• Music Instruments.

OPPORTUNITY Good opportunity for dark market brands (liquor & cigarettes)
AREAS: for association. Music Instrumental brands, Fashion, Gourmet
Food, Luxury Automobile, Tech firms, Travel & Eco-friendly
brands.

Title of Presentation
14 June 2016
©2016 TBWA\Worldwide Proprietary & Confidential — Internal Agency Communications
 JEMBER FASHION CARNAVAL 1st Week Aug’24 CATEGORY: FASHION

Jember Fashion Carnaval or JFC (Indonesian Karnaval Busana Jember) is an

annual carnival held in the East Java city of Jember. It has no relation with the
Christian pre-Lenten festival, but more of a festivities in general, roughly
following the Brazilian style, with procession of dancers in extravagant costumes,
with emphasis on the traditional Indonesian motif.

AUDIENCE • Fashion
BEHAVIOUR: • Art & Culture
• Travel & Literature
• Photography & Media

OPPORTUNITY Good opportunity for FMCG, Banks, Fashion brands, Travel companies,
AREAS: Art & craft brands, Fashion school & institutions and Sustainability &
eco-friendly brands.

Title of Presentation
14 June 2016
©2016 TBWA\Worldwide Proprietary & Confidential — Internal Agency Communications
Title of Presentation
14 June 2016
©2016 TBWA\Worldwide Proprietary & Confidential — Internal Agency Communications
 JAVA JAZZ FESTIVAL 24th – 26th May’24 CATEGORY: MUSIC

The Jakarta International BNI Java Jazz Festival (JJF) is

held in Jakarta, Indonesia, and is one of the world's largest
jazz festivals, if not the largest in the Southern Hemisphere,
due to the number of stages held in each festival, which
present more than 100 shows in three days. The inaugural
edition of this annual Jazz Festival took place in 2005.
Previous year theme: “Moments create Memories” SPONSORS

WHO: Jazz Enthusiast Persona: Typically, between the age group of 25 to 65 years old.
They enjoy complex, improvisational music with a preference for instrumental
pieces. Interested in history, origins & movements of cultural movements. They
value relaxed, contemplative experiences. Prefers intimate settings like clubs &
lounges. Are open minded and tech-savvy.

WHAT: Good opportunity for dark market brands (liquor & cigarettes) for association.
Music Instrumental brands, Fashion, Gourmet Food, Luxury Automobile, Tech
firms, Travel & Eco-friendly brands.

Title of Presentation
14 June 2016
©2016 TBWA\Worldwide Proprietary & Confidential — Internal Agency Communications
 JEMBER FASHION CARNAVAL 1st Week Aug’24 CATEGORY: FASHION

Jember Fashion Carnaval or JFC (Indonesian Karnaval

Busana Jember) is an annual carnival held in the East
Java city of Jember. It has no relation with the Christian
pre-Lenten festival, but more of a festivities in general,
roughly following the Brazilian style, with procession of
dancers in extravagant costumes, with emphasis on the
traditional Indonesian motif.

WHO: At an interest level – fashion, culture & travel. People are drawn to JFC due to
its unique blend of elaborate costumes, cultural celebration and artistic
performance. Key participants: Local community, Tourists, Fashion enthusiasts,
Art & culture enthusiasts, Students, Photographers & Media.

WHAT: Good opportunity for FMCG, Banks, Fashion brands, Travel companies, Art & craft
brands, Fashion school & institutions and Sustainability & eco-friendly brands.

Title of Presentation
14 June 2016
©2016 TBWA\Worldwide Proprietary & Confidential — Internal Agency Communications