CHAPTER 10

TECHNOLOGY FOR
THE MICE INDUSTRY
 THE ROLE AND SCOPE OF
TECHNOLOGY IN THE MICE
INDUSTRY
• The major role of technology in the MICE
industry is to gather, store, and provide data to
the different levels of users.
Significant advantages of technology over manual systems:
1. Opportunities to use data in a more effective and appropriate
way;
2. greater dependability; less possibility of human error;
3. harmonious operations;
4. safer data; and
5. real-time analysis and review.
DATA PROCESSING SYSTEMS

THREE TYPES OF PROCESSING SYSTEMS

1.Batch Data processing
2.Online real-time processing
3.Time-sharing and service bureaus
BATCH DATA PROCESSING

• Batch Data Processing In the data processing systems, event

negotiations are gathered and prepared in groups. All income and
invoices for a simple day are considered batch negotiations and
will be prepared as a group. For example, all sales for one day are
considered as “one-day sale” and will be recorded in a computer
system as a single batch. MICE companies rarely use batch
processing system. They are usually used be small and medium-
sized MICE companies.
REAL-TIME DATA PROCESSING
• In a real-time processing system, negotiations are recorded as
soon as they occur. Because the database negotiations are
continuously updated, the condition of all account such as sales
income, admission income, and inventory can be resolved. The
system gives the MICE managers a good instrument to control the
list of goods, control the collection of income, and compare the
information. Real-time systems are usually used be middle-sized
and big MICE companies.
HARDWARE CONFIGURATION

TYPES OF HARDWARE
CONFIGURATION;
1.ONLINE SYSTEMS;
2.PC SYSTEMS ; AND
3.DISTRIBUTED DATA PROCESSING
ONLINE SYSTEM
•Online systems are unique because each transaction is entered via a
communication device connected to a computer. A good example of
such systems is magnetic cards, Online systems may or may not be real-
time systems depending on whether transactions are processed and
updated as soon as they occur.

Electronic data interchange (EDI) is being adopted by several

large MICE companies. EDI is a computer-to-computer exchange
of intercompany information and data in a public standard form
• DIRECT METHOD
The direct method connects the computer system of a MICE company with a
major client or supplier, which may be a major beverage supplier as seen in
Figure 10.1. When a MICE company adjusts its attendance numbers, the
system informs the supplier which helps remove inventory shortages.

•INDIRECT METHOD

The indirect method uses a network of several computers of

companies that provides a “mailbox” to be used by all (see Figure
10.2). The network converts the message of senders into a format
preferred by receivers.
DISTRIBUTED DATA PROCESSING
• MICE companies with branches across different locations usually use
networks to process the transactions of each branch and transmit them to the
main office through communication links. Local MICE managers can use a
PC for different kinds of analysis. Distributed data processing systems are
often connected to a mainframe computer which is located at the office
headquarters of a MICE company as seen in Figure 10.3. In addition, they
can be connected to one another through a networking system such as a local
area network (LAN) or a wide area network (WAN). Networks are used to
give PCs the ability to communicate with each other and share workloads.
ACCESS CONTROL

• Access should be limited only to authorized persons in order to

prevent unauthorized use and change of files and data. In an
online, integrated file system and EDL access is limited through
control of the passwords. Others allow change of data. It is
important that at least two people have master access to the
database so that if a person with master access is not available, the
operation of the company will not be affected.
INTERACTIVE WEB

A websites that serve as an information tool.

• The websites are used to attract potential customers and can serve
as a good marketing tool. To attract potential customers, MICE
companies register the site with several search programs such as
Google, Altavista, Yahoo!, and HotBot. Once a website is
registered with all major search instruments, it will be available to
a potential client who is conducting a search.
THE FOLLOWING ARE THE ADVANTAGES THAT
A SITE
CAN PROVIDE TO A MICTI COMPANY:
Wide market reach
Ability to update information quickly and easily
• Ability to gather data about potential customers
• Ability to decrease marketing expenses
INTERNET
• The Internet is a great equalizer. It gives small and middle-sized
MICE companies the same opportunities as large MICE
companies to reach potential clients. A website can be an excellent
means for collecting information about existing and potential
clients. MICE companies usually ask their site visitors to register
and give their email addresses, areas of interest, geographic data,
and other materials. This information can be used as a customized
database of clients. The website can also be used as a tool for
customizing services.
MICE INDUSTRY DATABASE

• The MICE industry is growing very fast. A major problem of MICE

companies is how to keep their database up-to-date. Very often a
number found in a catalog has already been changed when the
number is dialed. Almost every catalog is outdated as soon as it
leaves the print shop. The accuracy of documents decreases over
time. One way of solving this problem is by getting online. Internet
databases are the most reliable in the MICE industry.
• A database has two major criteria. The first is its resources.
The more resources a database has, the more reliable it becomes.
Because resources are collected over time, young databases often
contain less data than older ones. The second is its search
features. A database can be searched in many ways such as
alphabetically by region, by services offered, by price, and by age.
The more criteria a database has, the more reliable it becomes.
Search criteria should be user-friendly and easy to customize.
 TRENDS IN TECHNOLOGY
• For the past 20 years, technology was not used by small and medium- sized
companies. At present, the situation is different. Almost all MICE offices have a
computer, Internet access, and email. In the next 10 years, technology will be
more customized. More software development companies will sell their products
directly to customers. Hence, the software development market will become more
competitive, services more user-friendly, and prices more affordable.
• The cell phone is an indispensable tool in the MICE industry. WAP technology
makes it easier, faster, cheaper, and more profitable to connect with others locally
and internationally.
• Developments in technology enable MICE companies to conduct registration,
planning, control, and supervision of events through the Internet.
 THANK YOU ALL FOR SPENDING
YOUR TIME WITH US. GOD BLESS
YOU .
MAY ALL OF US GRADUATE WITH A
CHERISHABLE MEMORIES TO KEEP
CINDY JANCINAL WITH THIS UNIVERSITY.
ABBYGAIL GADIA
LOURJELYN REBLANDO
LESSLY GUARDAMANO