Global media cultures

RECAP
Global divide - it is a global socio economic and
political categorization

Global north - The Global North encompasses the rich

and powerful regions such as North America, Europe,
and Australia. Developed by Emmanuel Wallerstein to
describe a global capitalist system that separates
countries into the core (the North)

Global South - The Global South refers to various

countries around the world that are sometimes
described as “developing,” “less developed” or
“underdeveloped.” Many of these countries – although
by no means all – are in the Southern Hemisphere,
Learning Outcomes

● analyze how various media drive

various form of global integration

● explain the dynamics between local

and global cultural production
DEFINITION OF TERMS
CULTURE
Culture can be defined as all the ways of life
including arts, beliefs and institutions of a
population that are passed down from
generation to generation.

MEDIA
the means of communication, as radio and
television, newspapers, magazines, and the
internet, that reach or influence people
widely
●Lule describe media as
means of conveying
something such as channel of
communication
TYPES OF MEDA

Print media
Broadcast media
Digital media

Wha media do and how they

affect societies?
 Marchall Mcluhan once said
"Media is the message"

Television is not a simple bearer of messages; it

also shapes the social behavior of users and
reorient family behavior.

Smartphone allows user to keep in touch

instantly with people at the same time
● globalization entails the spread
of various cultures

● globalization also involves the

spread of ideas

● globalization relies on media

as its main conduit for the
spread of global culture and
ideas
McLuhanalso added thatdifferent media
simultaneously extend and amputate human
senses. New media may expand the reach of
communication, but they also dull the users'
communicative capacities.
The media have very important impact on cultural
globalization mutually interdependent ways:

1. The media provides extensive transnational transmission

of cultural products and,
2. It contributes to the formation of communicative
networks and social structures

Global media cultures create a continuous cultural

exchange, in which crucial aspects such as identity,
nationality, religion, behavioural norms and way of life are
con- tinuously questioned and challenged.
● Global media promotes a restructuring of cultural and
social communities

● Global media supports the creation of new

communities

● The common point of departure is the assumption

that a series of international media constitutes a global
cultural supply in itself and serves as an independent
agency for cultural and social globalization in which
cultural communities are continuously restructured and
redefined.
3 FACTORS THAT AFFECTED THR PROCESS OF
ECONOMICAL GLOBALIZATION
1. improvements in the technology of transportation and
communication have reduced the costs of transporting
goods, services, and factors of production and of
communicating economically useful knowledge and
technology.

2. Second, the tastes of individuals and societies have

generally, but not universally, favored taking advantage of
the opportunities provided by declining costs of
transportation and communication through increasing
economic integration

3. the character and pace of economic integration have

been significantly influenced by public policies, although
it's not always in the direction of increasing economic
Globalization of Religion
What is “RELIGION”?

 The belief in and worshipped of a superhuman power or

powers, especially a God or Gods

 A particular system of faith and worship

 A worship of God or Gods and the activity that is

connected to this belief
What are the Major Religion?

 Christianity

 Islam

 Buddhism

 Hinduism

 Judaism
Christianity

 monotheistic religion centered

around Jesus Christ

 Christian denomination became the

collectively the largest faith by
world margin.
Islam

 a strictly monotheistic faith

 Founded by prophet Muhammad

 his teachings are collected in the Quran

 the world's second largest religion, mostly

concentrated in the Middle East and
Southeast Asia
Buddhism

 A religious tradition

 Founded by Gautama Buddha

 Buddhism flourished in India

 Continued to grow and develop in

East Asia, having a profound impact
on the cultural landscape of the
entire region
Hinduism

 The oldest religion in the world

 Became the dominant religion on

the Indian subcontinent

 One of the most geographically

concentrated of the major world
religion

 The world’s third largest religion

Judaism

 A strictly monotheistic religion

practiced by the Jewish people

 Roman Empire destroyed the Second

Temple, the center of Judaism, and
the nation was scattered.

 Persisted and remains one of the

most visible and widely practiced
religion in the world
Globalization and
Religion
In Ancient Times

 To make trades easier traders try to learn the religion of a

country

 This led to the spread of religion in other country

 Since transportation is still a challenge and the scope of

trade is still small this limits the spread of religion
In Modern time

 Religions make use of Technological Advancements in

order to spread their teachings

 Internet sites, cellphone, social media, movies spread religious

teachings in international basis

 Anyone from anywhere can look for information about religions

with internet
 Religion has the most difficult relation to globalism.

 They are entirely contrasting belief system .

 Religious people are less concerned with wealth and all

that comes along with it .

 Globalist are less worried about whether they will end up

in heaven or hell .

 Religion and globalism clash at the fact that evangelization is in

itself a form of globalization.
Important Distinctions
Of Religion And
Globalism
Religion

 Is concerned with the sacred.

 Follows divine commandments

 Assumes that there is the possibility of communication

between humans and transient.

 Detest politics and quest for power .

 They are concerned with spreading holy ideas .

Globalism
 Places value on material wealth.

 Abides by human made laws.

 How much of a human action can lead to the highest

material satisfaction.

 Values them as both means and end to open up further the

economics of the world.

 Spread goods and services

Conclusion

 religion and globalization is entangled in a strange way that the

success of one helps the other but also unintentionally brought
harm to one another.
Global
City
Also known as;

• World City
• Alpha City
• World Center

• Places which takes advantage of

globalization

• Heavily involved in global trade and home

to top stock exchange
Attributes of Global Cities

 There is a variety of international financial services,

notably in finance insurance and estate, banking,
accountancy and marketing

 Headquarters of several multinational corporation

 There exist financial headquarters, a stock exchange and

major financial institutions
Attributes of Global Cities

 Domination of trade and economy of a large surrounding

 Major manufacturing centers with part and container

facilities

 Considerable decision making power on a daily basis of

global level

 Center of media and communication for global networks

Attributes of Global Cities

 Center of new Ideas and innovation in business,

economics, culture and politics

 Dominance of national region with great international

significance

 High percentage of resident employed in the services

sector and information sector
Attributes of Global Cities

 High quality educational institutions, including renowned

universities, international students attendance and
research facilities

 Multifunctional infrastructure offering some of the best

legal, medical and entertainment facilities in the country

 High diversity in language, culture, religion and ideology

Global Cities Index

 Evaluate the current performance of the city in :

 Business Activity
 Human Capital
 Information Exchange
 Cultural Experience
 Political Engagement
Global Cities Outlook

 Evaluate a city‘s potential based on the rate of changes

across :

 Personal well-being
 Economics
 Innovation
 Governance
Advantage of Global Cities

 Wealthy

 Has a lot of job opportunities

 Higher form of education

Disadvantages of Global Cities

 Inequality

 Overpopulation

 Congestion

 Environmental Problems

 Higher Cost of Living

SUMMARY

Culture - all the ways of life including arts, beliefs and

institutions of a population
Media - means of communication through any means to
reach citizen or people

types of media:
Print medida
digital Media
broadcast Media
Religion - beliefs in and worship of superhuman powers
especially God or Gods

5 Types of major religion:

Christianity
Islam
Buddhism
Hinduism
Judaism

• Global city - Heavily involved in global trade and home to

top stock exchange
Global city index - Evaluate the current performance
of the city in :
Business Activity
Human Capital
Information Exchange
Cultural Experience
Political Engagement

Global city outlook - Evaluate a city‘s potential

based on the rate of changes across :

Personal well-being
Economics
Innovation
Governance