Professional Documents
Culture Documents
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Market Integration
● Separate markets for the same product become one single market.
● Expansion of firms by consolidating additional marketing functions and activities under single
management.
Horizontal Integration
● It allow companies to quickly expand their reach and expertise while reducing costs.
Vertical Integration
● It benefits companies by allowing them reduced costs, but it also include significant amount of capital
investments.
Conglomeration
● Examples: i. real estate & property development ii. leisure malls iii. Banking iv. Telecommunications.
Economy
●Sole institution that handles all the production, consumption, and the trade of goods in our society or
what we call “market”.
● Branch of social science concerned with the distribution, production, and consumption of goods and
services.
● Study of how people allocate scarce resources for production, distribution, and consumption.
Bretton Wood System
● Created for efficient foreign exchange system to prevent the devaluation of currencies.
● To promote global economic growth and financial stability, encourage international trade, and reduce
● It was originally created to introduce fixed exchange rate, but when Brentwood collapse it promoted
the float exchange rate.
● IMF makes loans to countries that are experiencing economic distress to prevent financial crisis.
World Bank
● Dedicated to provide financing advice and aid for economic advancement to developing nation.
● World bank approved 500 million US dollar loan for the Disaster Risk Management and 100 million US
dollar for PH Covid-19 response.
Migration
● The movement of a person or a group of people, to settle in another place, often across a political or
administrative boundary.
● Global migration is the movement of a person or a group of people, to settle in another place, often
across a political or administrative boundary.
Types of Migration
Category of Migrants
● The Internet provides an explicit definition: global media culture is the transmission of ideas, meaning,
and characteristics of a group through media. To trace therefore, global simply means relating to or
embracing the whole of something or of a group of things. Media, however, is the main means of mass
communication and is the outlets and tools used to restore and deliver information or data. On the
other hand, culture is the characteristics and knowledge of a particular group of people, encompassing
language, religion, cuisine, social habits, music and arts.
Cultural Imperialism
● Cultural Imperialism is a process by which one country dominates other countries’ media consumption
and consequently dominates their values and ideologies.
Cultural Hybridization
Creolization
● According to Hannerz, the term creolization is used to refer to forms of culture that do not have
historical roots, but are the result of global interconnections.
Global Demography
● Global demography is the study of population globally based on factors such as: age, race, sex, and a
study how birth rates and death rates change.
1. Dependency ratio- the number of people who are too young or too old to enter the workforce. Often
dependent on the working forces.
2. Mortality decline-countries suffer a small growth rate, caused by cleanliness, hygienic surroundings,
3. Population explosion-the result of improved nutrition, public health infrastructure and medical care.
4. Working age- if these people are huge numbers in a country, savings per capita will be bigger.
5. Life expectancy- the average period that a person may expect to live.
6. Birth rate- the total number of live births per 1000 of population in a year.
7. Death rate- the total number of deaths per 1000 of population in a year.
8. Fertility rate- the number of offspring both per mating pair, individual, or population.
● The Demographic Transition Model (DTM) is based on historical population trends of two
demographic characteristics – birth rate and death rate – to suggest that a country’s total population
growth rate cycles through stages as that country develops economically.
● The Responsible Parenthood and Reproductive Health Act of 2012, known as the RH Law, is a
groundbreaking law that guarantees universal and free access to nearly all modern contraceptives for all
citizens, including impoverished communities, at government health centers.
Religious Beliefs
● Its operative meaning to bind together comes from Latin word “religare”. Religion is the set of beliefs,
feelings, dogmas, and practices that define the relations between human being and sacred or divinity.
● The Anti-Terrorism Act of 2020, officially designated as Republic Act No. 11479, is a counter-terrorism
law intended to prevent, prohibit, and penalize terrorism in the Philippines. The law was passed by the
18th Congress and signed by President Rodrigo Duterte on July 3, 2020, effectively replacing the Human
Security Act of 2007 on July 18, 2020.
Bible – CHRISTIANITY
Tipitaka – BUDDHISM
Jesus – CHRISTIANITY
Allah – ISLAM
Brahma – HINDUISM
Jains do not believe in any God but in superior, mortal beings (devas) – JAINISM
Yahweh – JUDAISM
Buddhism
They focus on achieving enlightenment. And when they achieved echelon they will experienced nirvana-
highest state of enlightenment.
Hinduism
World oldest religion and the third largest in the world with around 750 million followers.
No specific founder.
It is henotheistic, which means they worship one God “Brahma” but still acknowledged other gods such
as Vishnu (the god that protects) and shiva (the god that destroy)
Hinduism is often referred to as Sanātana Dharma, a Sanskrit phrase meaning "the eternal law.
Taoism
Taoism is unique among major world religions because it doesn't have any concepts of gods, an afterlife,
or other supernatural beliefs.
Three Treasure of Taoism refer to its three utmost values. These are compassion, frugality, and humility.
Taoism started with the thoughts and writings of a man named Lao-Tzu
The Yin and Yang symbolizes the way in which life's meaning is defined not just by what it is, but also in
contrast to what it is not.