MPR 2022

MARKETING PUBLIC
RELATIONS AND SOCIAL
MARKETING

Telkom University, 2022

TOPIC

INDUSTRIAL
MARKETING
SOCIAL REVOLUTION &
PUBLIC
MARKETING MARKETING
RELATIONS
REVOLUTION
 01.
Marketing Public
Relations
MARKETING PUBLIC RELATIONS

According to Harris in Kriyantono (2008), MPR is a planning,

Execution and Evaluation activities Of Every Program That
Encourages Consumers To Purchase Product.
Companies Generally Conduct Credible Communication In
Conveying Information And Create An Impression That Is
Able To Identify The Company Including The Products
Produced And Tailored to the needs and desires of consumers to
meet customer satisfaction.

According to Kotler and Keller Marketing Public Relations Can

Build Consumer Awareness By Placing appropriate news in the
media to attract public attention to a product or service What
the Company Offers.
The Company's
Objectives In
Conducting MPR
Activities Are To:
A. Building Consumer Trust
B. Introducing New Products
C. Repositioning
D. Communicating the Benefits of the Product
E. Build Interest in Products
 Effective Public Relations Activities Are Able to Support the
Functions of Effective Marketing Strategies Done by the company
through a clear marketing plan
in determining the target & Company Target
The Changing Way of Marketing By Incorporating Public
Relations Activities In The Strategy Marketing Caused By Various
Conditions As Follows:

Consumers' Critical
Attitude And Tighter There is a negative
Government Supervision consumer impression on
every product offered by
Recall of various kinds the company
of products broadcast in
the media
 02.
Social Marketing
Kotler & Zaltman 1971
The concept of social marketing was created in 1971 by Kotler and
Zaltman.

A synonym for social marketing is “non-profit marketing”

Not profit oriented.

This includes the marketing activities of public, non-profit or non-

commercial organizations, such as public administration facilities,
hospitals, social services, or nursing facilities.
Social marketing is the use of commercial marketing
principles and techniques to influence a target audience to
voluntarily accept, reject, modify, or abandon a behavior for
the benefit of individuals, groups, or society as a whole.
3 INDUSTRIAL
REVOLUTION &
MARKETING
REVOLUTION
THANK
YOU