Customer

Journey
Map
Here is where this template begins
Customer Journey Map

Saturn Mars
Saturn is a massive ball Mars is a cold and icy
made mostly of hydrogen desert world. It is half the
and helium size of Earth

01 02 03 04
Venus Jupiter
Even though Venus isn't Jupiter is by far the most
the closest planet to the massive planet in the Solar
sun, it is still the hottest System
Customer Journey Map

Touchpoint Touchpoint
POSITIVE

Touchpoint Touchpoint
Touchpoint
Touchpoint

AWARENESS CONSIDERAT ACQUISITIO SERVICE LOYALTY

ION N
NEGATIVE

Touchpoint
Touchpoint Touchpoint

Touchpoint
Touchpoint Touchpoint
Customer Journey Map

Neptune Mercury
Neptune is the farthest Mercury is the closest
planet from the Sun and planet to the Sun. It’s a bit
01 the fourth-largest 03 larger than the Moon 05

Jupiter 02 Earth 04 Mars

Jupiter is a gas giant and Earth is the third planet Despite being red, Mars is
the biggest planet in the from the Sun and the only a cold place. It’s full of
Solar System one with life iron oxide dust
Customer Journey Map
Neptune is the farthest
planet from the Sun

Mercury is the Earth is the third

smallest planet in the planet and is where we
Solar System live on

It’s full of iron oxide Jupiter is the biggest

dust, which gives the planet in the entire
red color we can see Solar System
Venus has a beautiful
name, but is terribly
hot
Saturn is a massive
ball made mostly of
hydrogen and helium
Customer Journey Map
POSITIVE

Touchpoint Touchpoint

Touchpoint Touchpoint Touchpoint

NEGATIVE

Touchpoint Touchpoint

Touchpoint Touchpoint

CONSIDERATI
AWARENESS ACQUISITION SERVICE LOYALTY
ON
Customer Journey Map

PROCESS AWARENESS ACQUISITION SERVICE LOYALTY

TOUCHPOIN Neptune is the farthest Jupiter is a gas giant and Mercury is the closest Earth is the third planet
T planet from the Sun the biggest planet to the Sun from the Sun

CUSTOMER Mars is a cold place. It’s Pluto is an icy dwarf The Moon is the fifth- It's just a little bigger
THOUGHTS full of iron oxide dust planet largest satellite than Earth's moon

OVERALL
CUSTOMER
EXPERIENC
E

PAIN Pluto is an icy dwarf planet It has a thick atmosphere

Neptune is the farthest Neptune is the farthest
POINTS planet from the Sun planet from the Sun

IDEAS TO Mercury is the closest It's just a little bigger than Earth is the third planet Mars is a cold place. It’s full
IMPROVE planet to the Sun Earth's moon from the Sun of iron oxide dust
Customer Journey Map

AWARENES CONSIDERAT ACQUISITIO

SERVICE LOYALTY
S ION N

Mercury is the smallest Earth is the third planet Jupiter is the biggest Saturn is a gas giant Despite being red, Mars
POSITIVE

planet and our home planet of them all and has rings is a cold place

The Moon is the fifth- Neptune is the farthest Mars is full of iron Uranus is the second Earth is the third planet
largest satellite planet oxide dust least dense planet and our home
NEGATIVE

Earth is the third planet Venus is the second Pluto is considered a Mars is full of Jupiter is the biggest
from the Sun planet from the Sun dwarf planet iron oxide dust planet of them all

Mercury is the smallest Neptune is the farthest Jupiter is the biggest Saturn is a gas giant It’s composed of
planet planet planet of them all and has rings hydrogen and helium
Customer Journey Map

1
PERFEC 4
T
GOOD
3 5
MEDIU
M
BAD
2
VERY
BAD

Neptune is the farthest Mercury is the closest Jupiter is a gas giant Saturn is composed Venus has a beautiful
STEPS planet. It’s the fourth- planet and the smallest and the biggest planet mostly of hydrogen and name and is the second
largest one of them all helium from the Sun
Customer Journey Map

Mercury is the closest Neptune is the farthest Jupiter is a gas giant and
planet and the smallest planet from the Sun the biggest

CONSIDERA ACQUISITIO
AWARENESS SERVICE LOYALTY
TION N

Venus is the second planet Saturn's rings are

from the Sun particularly prominent
Customer Journey Map

AWARENESS CONSIDERATI ACQUISITION SERVICE LOYALTY

ON
POSITIV

1 3 5
E
NEGATIVE

2 4

Venus Mercury Earth Neptune Uranus

Venus has a beautiful Mercury is the closest Earth is the third planet Neptune is the farthest Uranus is the
name and is the second planet and the smallest from the Sun and the only planet. It’s the fourth- seventh planet from
from the Sun one one with life largest the Sun
Customer Journey Map

Mercury is the closest Saturn is composed

planet and the smallest mostly of hydrogen and
one helium

01 03 05
CONSIDERATIO
AWARENESS ACQUISITION SERVICE LOYALTY
N

02 04
Neptune is the Jupiter is a gas giant Venus has a beautiful
farthest planet. It’s and the biggest planet name and is the second
the fourth-largest of them all from the Sun
Customer Journey Map
AWARENESS CONSIDERATIO ACQUISITION SERVICE LOYALTY
N
PHAS
E1
PHASE

Despite being red, Mars It has a beautiful name Uranus is the seventh Venus has a beautiful Mercury is the closest
2

is actually a cold place and is the second planet planet from the Sun name and is the second planet and the smallest
from the Sun from the Sun one
PHASE

Venus has a beautiful Despite being red, Mars Earth is the third Neptune is the farthest Saturn is composed
3

name and is the second is actually a cold place planet and it harbors planet. It’s the fourth- mostly of hydrogen and
from the Sun life largest helium
PHASE

Mercury is the closest Neptune is the farthest Saturn is composed The Moon is the fifth- Despite being red, Mars
4

planet and the smallest planet. It’s the fourth- mostly of hydrogen largest satellite in the is actually a cold place
one largest and helium Solar System
Customer Journey Map

Mercury Saturn
Mercury is the closest Saturn is composed
planet and the smallest mostly of hydrogen and
one helium

Neptune Jupiter Venus

Neptune is the farthest Jupiter is a gas giant Venus has a beautiful
planet. It’s the fourth- and the biggest planet name and is the second
largest of them all from the Sun
Customer Journey Map
CONSIDERAT ACQUISITIO
AWARENESS SERVICE LOYALTY
ION N
POSITIVE
NEGATIVE

01 02 03 04 05
Neptune is the farthest Mercury is the closest Jupiter is a gas giant Saturn is composed Venus has a beautiful
planet. It’s the fourth- planet and the smallest and the biggest planet mostly of hydrogen and name and is the second
largest one of them all helium from the Sun
Customer Journey Map

Neptune is the farthest Mercury is the closest

planet from the Sun and planet to the Sun and the
the fourth-largest smallest

AWARENES CONSIDERA ACQUISITIO

SERVICE LOYALTY
S TION N

Jupiter is a gas giant and Uranus is mostly Despite being red, Mars is
the biggest planet in the composed of various ices, a cold place. It’s full of
Solar System like water iron oxide dust
Customer Journey Map

CONSIDERAT ACQUISITIO
AWARENESS SERVICE LOYALTY
ION N

Mercury is the closest Earth, where we live on, Saturn is composed It is the biggest planet The Moon is the fifth
planet to the Sun in the is the third planet from mostly of hydrogen and and the sixth planet largest satellite in the
Solar System the Sun helium from the Sun Solar System
Customer Journey Map
CONSIDERATIO
AWARENESS PURCHASE ONBOARDING ADVOCACY
N
ACTION
USER

Mercury is the closest Pluto is considered a Saturn is a gas giant It’s a gas giant and the The Moon is the fifth-
to the Sun dwarf planet and the ringed one biggest planet largest satellite
EVOLUT
ION
POINTS
PAIN

Venus is the second Earth is the planet Uranus is mostly

planet from the Sun where we live on composed of ices
POSSIBL

SOLUTI

Despite being red, Neptune is the farthest It’s the second planet
ON
E

Mars is a cold place planet from the Sun

Customer Journey Map

PHASE 1 PHASE 2 PHASE 3 PHASE 4 PHASE 5

SUN

Mercury is the Pluto is now Saturn is the Jupiter is a gas The Moon is the
closest planet to considered a dwarf ringed one. It giant and the fifth-largest
the Sun planet is unique biggest planet satellite
Customer Journey Map

01 02 03 04 05
Neptune Mercury Jupiter Saturn Venus
Neptune is the farthest Mercury is the closest Jupiter is a gas giant Saturn is composed Venus has a beautiful
planet. It’s the fourth- planet and the smallest and the biggest planet mostly of hydrogen and name and is the second
largest one of them all helium from the Sun
Customer Journey Map
CONSIDERAT ONBOARDIN
AWARENESS PURCHASE ADVOCACY
ION G

Venus is terribly Earth is the third Jupiter is the Neptune is the Despite being red,
hot, even hotter planet from the biggest planet of farthest planet Mars is a cold
than Mercury Sun them all from the Sun place

Good

Medium

Bad
Customer Journey Map

02 04
Venus has a beautiful Saturn is composed
name and is the second mostly of hydrogen and
from the Sun helium

AWARENE INTER PURCHA RETENT ADVOCA

SS EST SE ION CY

01 03 05
Neptune is the farthest Mercury is the closest Jupiter is a gas giant
planet. It’s the fourth- planet and the smallest and the biggest planet in
largest one the Solar System
Customer Journey Map

01 02 03 04 05

Neptune Mercury Jupiter Saturn Venus

Neptune is the farthest Mercury is the closest Jupiter is a gas giant Saturn is composed Venus has a beautiful
planet. It’s the fourth- planet and the smallest and the biggest planet mostly of hydrogen and name and is the second
largest one of them all helium from the Sun
Customer Journey Map

Jupiter Saturn
Jupiter is a gas giant and Saturn is composed

Neptune
the biggest planet in the 0 0 mostly of hydrogen and
Solar System helium
Neptune is the farthest 3 4
planet. It’s the fourth- 0
largest
1

Mercury Venus
Mercury is the closest Venus has a beautiful
planet and the smallest 0 0 name and is the second
one from the Sun
2 5
Customer Journey Map

AWARENE INTER PURCHA RETENT ADVOCA

SS EST SE ION CY

01 02 03 04 05
Neptune is the Mercury is the Jupiter is a gas giant
Saturn is a gas giant Venus is the second
farthest planet. It’s closest planet and and the biggest
and has several rings planet from the Sun
the fourth-largest the smallest one planet
Customer Journey Map
01 02 03 04 05
AWARENESS INTEREST PURCHASE RETENTION ADVOCACY
Neptune is the farthest Venus has a beautiful Mercury is the closest Saturn is composed Jupiter is a gas giant
planet. It’s the fourth- name and is the second planet and the smallest mostly of hydrogen and and the biggest planet in
largest from the Sun one helium the Solar System
POSITIVE
NEGATIVE
Customer Journey Map

01 03 05
NEPTUNE MERCURY JUPITER
Neptune is the farthest
planet. It’s the fourth- 02 Mercury is the closest
planet and the
04 Jupiter is a gas giant
and the biggest planet
largest VENUS smallest one SATURN of them all

Venus is the second Saturn is composed

planet from the Sun in mostly of hydrogen
the Solar System and helium
Customer Journey Map

CONSIDERATI
AWARENESS PURCHASE ONBOARDING ADVOCACY
ON

01 02 03 04 05
Neptune is the farthest Mercury is the closest Jupiter is a gas giant Saturn is composed Venus has a beautiful
planet. It’s the fourth- planet and the smallest and the biggest planet mostly of hydrogen and name and is the second
largest one of them all helium from the Sun
Customer Journey Map

02 04
VENUS SATURN
Venus has a beautiful Saturn is composed
name and is the second mostly of hydrogen and
from the Sun helium

01 03 05
NEPTUNE MERCURY JUPITER
Neptune is the farthest Mercury is the closest Jupiter is the biggest
planet. It’s the fourth- planet and the smallest planet in the entire Solar
largest one System
Customer Journey Map

Neptune Mercury Jupiter Saturn Venus

Neptune is the farthest Mercury is the closest Jupiter is a gas giant Saturn is composed Venus has a beautiful
planet. It’s the fourth- planet and the smallest and the biggest planet mostly of hydrogen and name and is the second
largest one of them all helium from the Sun

0
1

0 04
2

0 05
3
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