Customer

Journey
Map
Here is where this template begins
Customer Journey Map

Saturn Mars
Saturn is a massive ball Mars is a cold and icy
made mostly of desert world. It is half
hydrogen and helium the size of Earth

01 02 03 04
Venus Jupiter
Even though Venus isn't Jupiter is by far the
the closest planet to the most massive planet in
sun, it is still the hottest the Solar System
Customer Journey Map

Touchpoint Touchpoint
POSITIVE

Touchpoint Touchpoint
Touchpoint
Touchpoint

AWARENESS CONSIDERAT ACQUISITIO SERVICE LOYALTY

ION N
NEGATIVE

Touchpoint
Touchpoint Touchpoint

Touchpoint
Touchpoint Touchpoint
Customer Journey Map

Neptune Mercury
Neptune is the farthest Mercury is the closest
planet from the Sun and planet to the Sun. It’s a
01 the fourth-largest 03 bit larger than the Moon 05

Jupiter 02 Earth 04 Mars

Jupiter is a gas giant Earth is the third planet Despite being red, Mars
and the biggest planet from the Sun and the is a cold place. It’s full
in the Solar System only one with life of iron oxide dust
Customer Journey Map
Neptune is the
farthest planet from
the Sun

Mercury is the Earth is the third

smallest planet in planet and is where
the Solar System we live on

It’s full of iron oxide Jupiter is the biggest

dust, which gives the planet in the entire
red color we can see Solar System
Venus has a
beautiful name, but
is terribly hot
Saturn is a massive
ball made mostly of
hydrogen and helium
Customer Journey Map
POSITIVE

Touchpoint Touchpoint

Touchpoint Touchpoint Touchpoint

NEGATIVE

Touchpoint Touchpoint

Touchpoint Touchpoint

CONSIDERATI
AWARENESS ACQUISITION SERVICE LOYALTY
ON
Customer Journey Map

PROCESS AWARENESS ACQUISITION SERVICE LOYALTY

TOUCHPOIN Neptune is the farthest Jupiter is a gas giant Mercury is the closest Earth is the third planet
T planet from the Sun and the biggest planet to the Sun from the Sun

CUSTOMER Mars is a cold place. It’s Pluto is an icy dwarf The Moon is the fifth- It's just a little bigger
THOUGHTS full of iron oxide dust planet largest satellite than Earth's moon

OVERALL
CUSTOMER
EXPERIENC
E

PAIN Pluto is an icy dwarf It has a thick Neptune is the farthest Neptune is the farthest
POINTS planet atmosphere planet from the Sun planet from the Sun

IDEAS TO Mercury is the closest It's just a little bigger Earth is the third planet Mars is a cold place. It’s
IMPROVE planet to the Sun than Earth's moon from the Sun full of iron oxide dust
Customer Journey Map

AWARENES CONSIDERAT ACQUISITIO

SERVICE LOYALTY
S ION N

Mercury is the Earth is the third Jupiter is the biggest Saturn is a gas giant Despite being red,
POSITIVE

smallest planet planet and our home planet of them all and has rings Mars is a cold place

The Moon is the fifth- Neptune is the Mars is full of iron Uranus is the second Earth is the third
largest satellite farthest planet oxide dust least dense planet planet and our home

Earth is the third Venus is the second Pluto is considered a Mars is full of Jupiter is the biggest
NEGATIVE

planet from the Sun planet from the Sun dwarf planet iron oxide dust planet of them all

Mercury is the Neptune is the Jupiter is the biggest Saturn is a gas giant It’s composed of
smallest planet farthest planet planet of them all and has rings hydrogen and helium
Customer Journey Map

1
PERFEC 4
T
GOOD
3 5
MEDIU
M
BAD
2
VERY
BAD

Neptune is the Mercury is the closest Jupiter is a gas giant Saturn is composed Venus has a beautiful
STEPS farthest planet. It’s planet and the and the biggest mostly of hydrogen name and is the
the fourth-largest smallest one planet of them all and helium second from the Sun
Customer Journey Map

Mercury is the closest Neptune is the farthest Jupiter is a gas giant

planet and the smallest planet from the Sun and the biggest

CONSIDERA ACQUISITIO
AWARENESS SERVICE LOYALTY
TION N

Venus is the second Saturn's rings are

planet from the Sun particularly prominent
Customer Journey Map

AWARENESS CONSIDERATI ACQUISITION SERVICE LOYALTY

ON
POSITIV

1 3 5
E
NEGATIVE

2 4

Venus Mercury Earth Neptune Uranus

Venus has a beautiful Mercury is the closest Earth is the third planet Neptune is the Uranus is the
name and is the planet and the from the Sun and the farthest planet. It’s seventh planet
second from the Sun smallest one only one with life the fourth-largest from the Sun
Customer Journey Map

Mercury is the closest Saturn is composed

planet and the mostly of hydrogen
smallest one and helium

01 03 05
CONSIDERATIO
AWARENESS ACQUISITION SERVICE LOYALTY
N

02 04
Neptune is the Jupiter is a gas giant Venus has a beautiful
farthest planet. It’s and the biggest name and is the
the fourth-largest planet of them all second from the Sun
Customer Journey Map
AWARENESS CONSIDERATIO ACQUISITION SERVICE LOYALTY
N
PHAS
E1
PHASE

Despite being red, It has a beautiful Uranus is the Venus has a beautiful Mercury is the closest
Mars is actually a name and is the seventh planet from name and is the planet and the
2

cold place second planet from the Sun second from the Sun smallest one
the Sun
PHASE

Venus has a beautiful Despite being red, Earth is the third Neptune is the farthest Saturn is composed
name and is the Mars is actually a cold planet and it harbors planet. It’s the fourth- mostly of hydrogen
3

second from the Sun place life largest and helium

Mercury is the closest Neptune is the Saturn is composed The Moon is the fifth- Despite being red,
PHASE

planet and the farthest planet. It’s the mostly of hydrogen largest satellite in the Mars is actually a cold
4

smallest one fourth-largest and helium Solar System place

Customer Journey Map

Mercury Saturn
Mercury is the closest Saturn is composed
planet and the mostly of hydrogen
smallest one and helium

Neptune Jupiter Venus

Neptune is the Jupiter is a gas giant Venus has a beautiful
farthest planet. It’s and the biggest name and is the
the fourth-largest planet of them all second from the Sun
Customer Journey Map
CONSIDERAT ACQUISITIO
AWARENESS SERVICE LOYALTY
ION N
POSITIVE
NEGATIVE

01 02 03 04 05
Neptune is the Mercury is the closest Jupiter is a gas giant Saturn is composed Venus has a beautiful
farthest planet. It’s planet and the and the biggest mostly of hydrogen name and is the
the fourth-largest smallest one planet of them all and helium second from the Sun
Customer Journey Map

Neptune is the farthest Mercury is the closest

planet from the Sun and planet to the Sun and
the fourth-largest the smallest

AWARENES CONSIDERA ACQUISITIO

SERVICE LOYALTY
S TION N

Jupiter is a gas giant Uranus is mostly Despite being red, Mars

and the biggest planet composed of various is a cold place. It’s full
in the Solar System ices, like water of iron oxide dust
Customer Journey Map

CONSIDERAT ACQUISITIO
AWARENESS SERVICE LOYALTY
ION N

Mercury is the closest Earth, where we live Saturn is composed It is the biggest planet The Moon is the fifth
planet to the Sun in on, is the third planet mostly of hydrogen and the sixth planet largest satellite in the
the Solar System from the Sun and helium from the Sun Solar System
Customer Journey Map
CONSIDERATIO
AWARENESS PURCHASE ONBOARDING ADVOCACY
N
ACTION
USER

Mercury is the Pluto is considered Saturn is a gas giant It’s a gas giant and The Moon is the
closest to the Sun a dwarf planet and the ringed one the biggest planet fifth-largest satellite
EVOLUT
ION
POINTS

Venus is the second Earth is the planet Uranus is mostly

PAIN

planet from the Sun where we live on composed of ices

POSSIBL

SOLUTI

Despite being red, Neptune is the It’s the second

ON
E

Mars is a cold place farthest planet planet from the Sun

Customer Journey Map

PHASE 1 PHASE 2 PHASE 3 PHASE 4 PHASE 5

SUN

Mercury is the Pluto is now Saturn is the Jupiter is a gas The Moon is the
closest planet to considered a ringed one. It giant and the fifth-largest
the Sun dwarf planet is unique biggest planet satellite
Customer Journey Map

01 02 03 04 05
Neptune Mercury Jupiter Saturn Venus
Neptune is the Mercury is the Jupiter is a gas giant Saturn is composed Venus has a beautiful
farthest planet. It’s closest planet and and the biggest mostly of hydrogen name and is the
the fourth-largest the smallest one planet of them all and helium second from the Sun
Customer Journey Map
CONSIDERAT ONBOARDIN
AWARENESS PURCHASE ADVOCACY
ION G

Venus is terribly Earth is the third Jupiter is the Neptune is the Despite being
hot, even hotter planet from the biggest planet of farthest planet red, Mars is a
than Mercury Sun them all from the Sun cold place

Good

Medium

Bad
Customer Journey Map

02 04
Venus has a beautiful Saturn is composed
name and is the mostly of hydrogen
second from the Sun and helium

AWARENE INTER PURCHA RETENT ADVOCA

SS EST SE ION CY

01 03 05
Neptune is the Mercury is the closest Jupiter is a gas giant
farthest planet. It’s the planet and the and the biggest planet
fourth-largest smallest one in the Solar System
Customer Journey Map

01 02 03 04 05

Neptune Mercury Jupiter Saturn Venus

Neptune is the Mercury is the closest Jupiter is a gas giant Saturn is composed Venus has a beautiful
farthest planet. It’s planet and the and the biggest mostly of hydrogen name and is the
the fourth-largest smallest one planet of them all and helium second from the Sun
Customer Journey Map

Jupiter Saturn
Jupiter is a gas giant Saturn is composed
and the biggest planet 0 0 mostly of hydrogen
Neptune in the Solar System and helium
Neptune is the 3 4
farthest planet. It’s the 0
fourth-largest
1

Mercury Venus
Mercury is the closest Venus has a beautiful
planet and the 0 0 name and is the
smallest one second from the Sun
2 5
Customer Journey Map

AWARENE INTER PURCHA RETENT ADVOCA

SS EST SE ION CY

01 02 03 04 05
Neptune is the Mercury is the Jupiter is a gas Saturn is a gas Venus is the
farthest planet. It’s closest planet and giant and the giant and has second planet
the fourth-largest the smallest one biggest planet several rings from the Sun
Customer Journey Map
01 02 03 04 05
AWARENESS INTEREST PURCHASE RETENTION ADVOCACY
Neptune is the farthest Venus has a beautiful Mercury is the closest Saturn is composed Jupiter is a gas giant
planet. It’s the fourth- name and is the planet and the mostly of hydrogen and the biggest planet
largest second from the Sun smallest one and helium in the Solar System
POSITIVE
NEGATIVE
Customer Journey Map

01 03 05
NEPTUNE MERCURY JUPITER
Neptune is the
farthest planet. It’s 02 Mercury is the
closest planet and
04 Jupiter is a gas giant
and the biggest
the fourth-largest VENUS the smallest one SATURN planet of them all

Venus is the second Saturn is composed

planet from the Sun mostly of hydrogen
in the Solar System and helium
Customer Journey Map

CONSIDERATI
AWARENESS PURCHASE ONBOARDING ADVOCACY
ON

01 02 03 04 05
Neptune is the Mercury is the closest Jupiter is a gas giant Saturn is composed Venus has a beautiful
farthest planet. It’s planet and the and the biggest mostly of hydrogen name and is the
the fourth-largest smallest one planet of them all and helium second from the Sun
Customer Journey Map

02 04
VENUS SATURN
Venus has a beautiful Saturn is composed
name and is the mostly of hydrogen
second from the Sun and helium

01 03 05
NEPTUNE MERCURY JUPITER
Neptune is the farthest Mercury is the closest Jupiter is the biggest
planet. It’s the fourth- planet and the planet in the entire
largest smallest one Solar System
Customer Journey Map

Neptune Mercury Jupiter Saturn Venus

Neptune is the Mercury is the closest Jupiter is a gas giant Saturn is composed Venus has a beautiful
farthest planet. It’s planet and the and the biggest mostly of hydrogen name and is the
the fourth-largest smallest one planet of them all and helium second from the Sun

0
1

0 04
2

0 05
3
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