INTERNATIONAL INSTITUTE

OF PROFESSIONAL STUDIES
(IIPS)
SURVEY REPORT PRESENTATION
Topic
Study The Social Media Marketing And It’s Impact On
Youth
Candidate-
Tarun Panwar (4th Semester)
Marketing Management
 Table Of
Contents-

• INTRODUCTION
• BENEFITS OF SOCIAL MEDIA
MARKETING
• NEGATIVE EFFECT OF SOCIAL MEDIA
• DEMOGRAPHICS OF SOCIAL MEDIA
APPS
• The Influence of Social Media Marketing on the
Youth
 ACKNOWLEDGEM
ENT
I would like to express my gratitude and respect to All those person for their
constant guidance, advice, encouragement & every possible help in the overall
preparation of this report.

I am thankful to My teachers Dr. Teena Yadav, Dr. Nidhi Chouhan, Dr. Neha
Verma and Dr. Nagesh Parashar for constant guidance, support & valuable
suggestions during preparation of the report.

It is a great and unique pleasure to me that I have got a chance to thank a large
number of individuals for their help and encouragement to make this report.

Student Name: - Tarun Panwar (MBA 2nd Year)

 ABSTRA
CT

In this report aims to analyse the phenomenon of social media marketing and its impact on
the youth. The extensive use of social media platforms has revolutionised marketing
strategies, providing businesses with new opportunities to reach and engage their target
audience. However, it is essential to understand the implications and effects of these
marketing techniques on the youth, as they are a vulnerable segment of the population. This
report will examine various aspects of social media marketing and shed light on its influence,
benefits, challenges .
 INTRODUCTI
ON
The web platform is a new method for developing the
business. Social media modifies the communication methods
between sellers and buyers. E commerce influences the
consumer in their purchase decision. Communication through
social media is a new platform to exchange information about
product and services. The analysis of consumer behavior is
the core activity for selling product and service since most
consumers are using the internet and on-line social media
tools. Social media become an important media to introduce
and market products and also to do surveys. Nowadays Social
media is an important marketing tool for promotional
activities. Hence it becomes necessary to perceive how
Social media is affecting consumer behavior.
BENEFITS OF SOCIAL
MEDIA MARKETING
 Negative Effects of Social Media

Many physiatrists believe that social media is a single factor causing

depression and anxiety. It is also a cause of poor mental growth in children.
Increased use of social media can lead to poor sleeping patterns. Many other
adverse effects include cyberbullying, body image issues, etc. There is an
increased ‘Fear of Missing out (FOMO) at an all-time high in youth because
of social media.
 DEMOGRAPHIC OF SOCIAL MEDIA APPS-

With nearly three billion people on Facebook, it has the most monthly users of any
platform and is vital to any digital marketing strategy. As it is owned and operated by
Meta, which owns and operates Instagram and WhatsApp, this means a brand can
work across platforms to reach a global audience.
Facebook Demographics & Usage:

•• Number of monthly active users: 2.9 billion

•• Largest age group: 25-34 (31.5%)

•• Gender: 43% female, 57% male(no data on other

genders)

•• Time spent per day: 33 minutes and more.

 Instagram Demographics & Usage:

Trailing right behind is Instagram, a photo-centric platform, with two billion

▪️
people on it for nearly a half hour per day. Both show roughly the same age groups
and are split between male and female users of the application.

•• Number of monthly active users: 2 billion

•• Largest age group: 25-34 (31.2%), with 18-24 close behind

at 31%

•• Gender: 4% female, 51.8% male(no data on other genders)

•• Time spent per day: 29 minutes and more.

 YouTube Demographics & Data

Every day, there are over five billion YouTube video views. There are over two billion
▪️
YouTube users within a significant age group span that is higher than many cable
networks in the United States. Top PR agencies know the value in this demographic.

•• Number of monthly active users: 2.5+ billion

•• Largest age group: 15-35 (highest reach)

•• Gender: 46% female, 54% male(no data on other genders)

•• Time spent per session: ~30 minutes and more.

The Influence of Social Media
Marketing on the Youth

• • Celebrity influencers.

• • Consumer influencers.

• • Micro influencers.

• • Content creators.
Thank
You