Introduction

• UpGrad is India’s largest online learning platform that helps

entrepreneurs succeed by providing them with skills training in
areas like marketing, finance and operations management from
top experts at leading universities around the world.
• UpGrad offer courses on demand so you can learn anytime and
anywhere – even if you’re already running your business full-
time!
• And the startup have a team of expert mentors to help guide
you through any challenges along the way.
• upGrad's total revenue was recorded at INR 302 crore
($40.04 million) in FY21.
Founders
upGrad learning platform was founded in 2015 in Mumbai
by Ronnie Screwvala, Mayank Kumar, Phalgun Kompalli, and
Ravijot Chugh.
upGrad History - How it Started?

Online courses are 53% cheaper than the offline alternatives. Owing to
the flexibility of time, schedule, etc., online education is a convenient
mode of learning.
Mayank observed the benefits of low infrastructure costs and a large
student base in reducing the price of procuring education via the online
channel. This led to the idea behind upGrad which was subsequently
launched in 2015.
upGrad - Startup Challenges

Like all businesses, upGrad encountered multiple challenges.

• The most significant one was the stigma surrounding the
credibility of online education.
• Getting recruiters to accept online education
• Explain the value proposition of the programs to the learners.
 upGrad - Business Model And Revenue Model

 upGrad is largely built on a direct B2C model of business

 For its enterprise business, the company receives payment
from companies for training their employees.
 upGrad’s program pricing reflects its commitment towards
getting students placed.
upGrad - Awards
Being a reputed name in the space of online education, upGrad has been
recognized and awarded by many prestigious bodies.
•In 2016, it was selected as the official education partner for
the Government of India’s ‘Start-up India’ learning program. Through the
program, upGrad offers entrepreneurship-based courses in 2 languages—
Hindi and English—to the budding entrepreneurs of India.
•In 2017, the startup was featured in the list of ‘Top 10 Most Innovative
Companies India’ by Fast Company
•In 2018, upGrad’s Machine Learning Program - PG Diploma in Machine
Learning and AI in association with IIT Bangalore, was ranked as the #1
Course on Artificial Intelligence in India by Analytics India Magazine.
•Featured as the #1 Indian startup in the LinkedIn top startups 2020 list.
This has been the third time in a row that upGrad has featured
in LinkedIn’s top startups list.
The edtech platform was honoured with the title of ‘Best Education
Brand’ by Economic Times in 2020 for the second time. Notably, the
edtech major had received the the same title in 2018 as well.
upGrad - Future Plans
As part of upGrad's strategic initiative, the company has declared in
April 2020, with an aim to increase the learners' headcount and revenue,
that it will focus on 4 major strategic initiatives:
1.To launch 35 new diverse online programs in the coming years.
2.All the 90 online programs upGrad offers would have a start date of
every month rather than every quarter as done previously, to cope with
the growing demand.
3.To become the first in India to disburse university-approved degrees
through blended, online degree programs.
4.Strengthen its global footprint by targeting the 40-million-strong South
Asian migrant population worldwide.
5.To add another 26 offline experience centres on top of the 26 centres
that are already launched
Current standing

• Upgrad closed FY 22 at about $250 million revenue runrate and the

management expects to close FY 23 at close to $ 500 million. ( Economic
Times : 15 Sept, 2022)
• The company has acquired education companies like Harrappa Education,
Exampur, Talentedge, Study Partners, Work Better, Knowledgehut, Impartus
Innovation and Rekrut India. (Business Standard : 2 Aug, 2022)
• Quarterly revenue rate for upGrad now is $80 million or roughly Rs 600 crore
which translates to an annual run rate of Rs 2250 crore or $300 million.
(Economic Times : 21 Mar, 2022)
 THANK YOU

Credits :
1. Startuptalky.com
2. Successco.com
3. Economictimes.com
4. Businessstandard.com

- Kundan Koli
- FYBAF