Professional Documents
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INVESTIGATION
DPI 2413
CREATIVE THINKING
AND INNOVATION
CHAPTER 6:
TOOLS OF CREATIVE
THINKING
6.1. MIND MAPPING
For example,
“if something happens it must have been... because
of..”
We take a step by step approach to finding
our answers.
By the time you stuck for ideas, perform an image search on your
topic of choice, pick a random photo.
Work backwards from the picture, developing a story around how the
photo was taken.
6.6 CHANGE PERSPECTIVE
You may be too close to notice that there are faults visible
from afar.
Share your own ideas with others, and get a fresh
pair of eyes to look at your work.
The inside circle is where the main topic or idea takes center stage.
In the second circle, any type of wording can define the main idea:
nouns, adjectives or even phrases.
Pre-schoolers use the circle map to learn simple concepts like colours
and shapes.
For example, the triangle shapes. The world triangle goes in the
centre and surrounding it are things that have a triangle shape. The
outer circle can even include how a triangle makes them feel.
Circle maps are great for brainstorming the very beginning of an idea.
You can use a whiteboard for a group brainstorm session. With the
help of a circle map, great ideas can begin to take shape and then
become complete and complex plans.
A circle map is great to get the ball rolling with a newly created team.
If the team members don't know each other very well, a circle map
exercise can break the ice and get them to open up about their ideas.
Use the interior circle to ask, "What do we want to achieve with this
project? and watch the interaction flourish.
6.8.2 Bubble Map
The bubble map's purpose is to define the main topic with specific
adjectives and phrases.
In this instance, the center circle stems off into other circles or
bubbles which surround it. Each connected circle will include a
defining adjective or phrase.
For example, animal families. The center bubble is mammals and the
surrounding circles are given birth to live young, have fur, etc.
In a marketing setting, we can make a bubble map to define
an audience persona. In the middle circle, we state the
general idea of the persona: o multiracial millennial male.
The two central circles contain the two main ideas. Stemming out
from both are bubbles of two types. Between the main circles are
the bubbles that hold the shared similarities.
Towards the sides, are the bubbles that define the differences of
each central circle.
This type of map is perfect for situations in which concepts or ideas
need a visual comparison.
The main topic of a flow map is labelled outside of the map itself in
the rectangle that surrounds it.
The way to use a multi-flow map is to start with the main event,
which fills the main central rectangle of the map.
The rectangles to the left represent the causes that helped the event
happen.
The rectangles on the right are the effects of the chosen event.
In some occasions, an effect can also become a cause,
creating a feedback loop.
A brace map can extend sideways until all the parts have
been identified.
Another great use for a map is for workplace organization.