MARKETING DIVISION

GORAKHPUR

1
STRATEGY OF HEALTH CARE BUSINESS
 The goal is we should provided quality care, and indeed, that is
the most important point.
 Content creation to educate – Articles, Animated figures.
 Visual content to educate – Much information as they can find as
quickly as possible.
 Create a website in such a way that it can be real-time useful for
the petients like – Appointment booking ,Information.
 Multi channel initiatives & customer touch points.
 Location based Marketing Strategy
 Petients reviews (It can be help to increase Hospital reputation)
MARKETING & ADVERTISING
 Sign boards, Leaflet, News paper, Posters
 Website
 Advertisment on Google, Youtube, Istagram etc.
 Video clip advertisment
 Free check-up camps
 Collect customer’s details (Mobile number mandatory)
 Send Bulk SMS to our valuable customers/petients.
 Unipole advertisment
 Cold calling to valuable “Doctors”
AREA & DRESS CODE FOR OUR MARKETING TEAM

 Zone 1 ( Kushinagar, Padrauna, Hata, Bettiah)

 Zone 2 ( Deoria, Salempur, Belthara, Barhaj)
 Zone 3 ( Siwan, Chhapra, Ballia, Bhatpar Rani)
 Zone 4 ( Mau, Rasra, Ghosi, Barhalganj Azamgarh)
 Zone 5 ( Sonauli, Nautanwa, Maharajganj, Siddharth
Nagar)
 Dress code (White shirt & Black paint with Tie)
 Shave properly on daily basis
HOW WE CAN APPROCH......
 Petient referral scheme for public
(Saathi will get 100% OPD Fee waived off or 10% discount for his next visit)
 Marketing executives are responsible to make 30
signup on Saathi app in a month (Earn extra
incentive)
 Doctors will get Gift/Rewards on each referral
 Executives are responsible to do minimum 10
visit per day (11 AM to 9 PM)
 Free check-up camp
TOOLS REQUIRED FOR MARKETING
We need to develop our applications...
1- Saathi App (For Public)
2- Greenland Partner App (For Employees & Doctors)
3- CUG Number (For Employees)
4- Black Trouser (For Employees)
5- White Shirt (with Hospital Name)
6- Black Tie (with Hospital Logo)
THANKS FOR WATCHING.....
 Made by..

Ahemar
Ibrahim
Marketing Manager