PROJECT INTERNSHIP

PROGRAMME

Project title : DIGITAL MARKETING

Submitted to : Meghmani Organics Ltd

SUBMITTED BY : KOMAL
PGDM(ABM) C.C.S
NIAM, JAIPUR
 DIGITAL MARKETING
Digital marketing in agriculture refers to the
use of online platforms, technologies, and
strategies to promote agricultural products
and services, engage with farmers and
agribusinesses, and build brand awareness in
the agriculture industry. It encompasses
various digital channels such as websites,
search engines, social media, email
marketing, and online advertising to reach
and connect with the target audience in a
targeted, efficient, and measurable manner.
 Digital Tools for Agriculture

Agricultural IoT
Weather Forecasting (Internet of Things):
and Monitoring

Livestock
Remote Sensing and Management
Imaging Software

Marketplaces and E-
Precision Agriculture
commerce Platforms
Technologies

Farm Management
Mobile Applications
Software
 Importance of Digital Marketing in the Agricultural Sector
Building Relationships and Branding
Digital marketing platforms enable farmers
and agribusinesses to build and nurture
relationships with their target audience.
Data-Driven Decision Making
Digital marketing provides access to extensive
data and analytics, allowing agricultural
stakeholders to make data-driven decisions
Cost-Effectiveness
Digital marketing in agriculture often
offers more cost-effective options
Increased Digital Presence
Farmers, agribusinesses, and consumers are
increasingly using digital platforms and
technologies. They rely on the internet for
information, product research, and
communication
Access to Global Markets
Through online platforms, they can
showcase their products and services to
potential customers worldwide,
expanding their market reach and
increasing sales opportunities.
Targeted Marketing
Digital marketing enables precise
targeting of specific audience segments
within the agricultural sector.
 Various Digital Marketing Channels

01 02 03 04

Search Engine Content Social Media

Website
Optimization Marketing Marketing

08 07 06 05

Email Online Mobile Influencer

Marketing Marketplaces Marketing Marketing
Social Media Marketing
 Facebook Marketing

Follower

Events https://www.facebook.com/IndiaSyngenta/
events
https://www.facebook.com/
Bayer4CropsIN/events
https://www.facebook.com/ADA https://www.facebook.com/FMCinIndi
MA.INDIA.MA/events a/events
https://www.facebook.com/
sumitomochemicalindialtd/events

Product https://www.facebook.com/
https://www.facebook.com/photo?fbid=2564 https://www.facebook.com/Bayer4Crop ADAMA.INDIA.MA/videos/ https://www.facebook.com/events/3714 https://fb.watch/lrAATe-MK-/
launch/Schemes 53337082330&set=a.234111005983230 sIN/photos/pb.100068585051088.-220 205315782315986
7520000./5394501620676910/?type=3
72904979612

Farmer
testimonial/ https://www.facebook.com/IndiaSyngenta/vi https://www.facebook.com/Bayer4Crop https://www.facebook.com/ADA https://www.facebook.com/FMCinIndi
deos/6778436728847882 sIN/videos/562565768827598 MA.INDIA.MA/videos/62460065 a/videos/1267386633881742
2541193
https://www.facebook.com/watch/?
v=983310926195005&ref=sharing

Product review
Educational https://www.facebook.com/
Video/Digital https://fb.watch/lrCy4pZgqp/ https://www.facebook.com/Bayer4Crop https://www.facebook.com/events/
sIN/videos/536992471714393 935474013180918
https://www.facebook.com/
FMCinIndia/videos/790372232296235
sumitomochemicalindialtd/videos/
1485995441937111

Farmer Meeting

CSR Activities https://www.facebook.com/Bayer4Crop https://www.facebook.com/ADA

sIN/videos/6278307508847990 MA.INDIA.MA/videos/12515977
45462815
Companies Digital Campaigning on Facebook

Bayer Samadhaan Ka Pradhaan Kon

Farmer Participate in product specific

Mcq to win prizes
https://www.facebook.com/watch/60
4546549672465/241176814583873
.

 Syngenta Kissan Ka Video Call

A series of self-recorded testimonials
on the superior efficacy of various
FMC Crop Solutions
https://www.facebook.com/watch/1009
37818242908/679102746157181

Adama Farmer Friday
Farmer Testimonials
https://www.facebook.com/watch/AD
AMA.INDIA.MA/3043852428960490/


Adama Expert Talk

Exclusive information by ADAMA's
Experts
https://www.facebook.com/watch/21
1808482201676/949016732233848
 YouTube Marketing
YouTube marketing is the process of
promoting your brand, product or
service on YouTube. Primarily, there
are three ways marketers use YouTube:

Create original videos: YouTube is

primarily a video hosting platform.
Publishing high-quality videos is key
to succeeding on the platform.

Partner with influencers: There’s a

reason brands spent over $600
million on YouTube influencer
marketing .The platform is an excellent
place to work with creators and build
credibility in your niche.

Run video ads: 70% of

consumers say they’ve bought a
product after seeing it on YouTube.
Running ads on the platform can
deliver high returns for your brand.
 Influencer Marketing
Influencer marketing in agriculture refers to the use of influential individuals in the
agricultural industry to promote products, services, or brands to their followers and target
audience. It leverages the reach and influence of these individuals to create awareness,
generate interest, and drive sales or adoption within the agricultural sector.

https://www.youtube.com/@khetkisan https://www.youtube.com/@dr.punitshishodia https://www.youtube.com/@FARMINGGYAN

 Online Marketplace
Online marketplace for pesticides can provide
a convenient platform for farmers,
agricultural businesses, and suppliers to buy
and sell pesticide products.
some key considerations for establishing an
online marketplace for pesticides
Platform Development
Product Listings and Descriptions
Seller Verification and Quality Control
Regulatory Compliance
User Reviews and Ratings

https://www.bighaat.com/

https://agribegri.com/

https://www.iffcobazar.in/en/fertilisers/nano-fertilizers
 Mobile Based Selling Applications

Agribegri Bighaat Plantix

Agriberi is a Mobile App based BigHatt is a Mobile App Based Plantix Is a mobile app which
multibrand selling store . selling Platform which offers offers pest disease identification
Herbicides fungicides etc of and also offers products on its
various companies platform
 Mobile Marketing

Reach Cropwise Grower FMC India Farmer App FarmRise

Portfolio Solution
Weather Crop Doctor Verify Bayer Products
Drone Spray Service
Products Crop Calendar Crop Doctor
Dose Calculator
Crop Calendar Loyalty News
Weather
Farmer Service Spray Expert Article
Authorized Dealer
Market Place Product Check Government Schemes
Mandi Price
Dealer Locator Mandi Prices Events
Product Scan
Knowledge centre Weather Mandi Price
Schemes and Contests
QR Code Reader Farm Area Weather
Product Literature
 • If you have
a physical
• Ensure
locationthat
or
your
serve Local
website is
specific SEO
mobile-
regions,
friendly and
optimize
responsive.
your
With thefor
website
increasing
local
• Produce Mobi
use of
search. le
high-quality
mobile
and opti
devices, it is
informative
essential to
mizat
content
have a ion
that
website
addresses
that
common a
provides
questions Cont
seamless ent
and
browsing
concerns
experience
creati
related to
across on
pesticides.
Optimize
• different
Create blog
your
screen
posts,
website's
sizes.
articles,
pages with On-
guides,
relevantand page
Conduct
• other
keywords. opti
thorough
content
This mizat
keyword
types
includesthat
research to
ion
target
optimizing
identify
specific
the page
relevant
keywords
titles, meta
and
descriptions Keyw
,commonly
headers, ord
searched
and content resea
terms
related to rch
pesticides.
Use tools
like Google
engine results. Keyword
Planner or
other
farmers and agribusinesses can increase their visibility in search
keyword
implementing relevant keywords, meta tags, and quality content,
research
tools
your website to rank higher in search engine result page. By
Seo is method of strategies,techniques,and tactics used to optimizing
SEO OPTIMIZATION
 Email Marketing

Email marketing can be an effective strategy for a

pesticides company to engage with its audience,
promote products, and build customer
relationships.
Build a targeted email list

Start by building a list of subscribers

who are interested in receiving emails
from your company. Offer valuable
content, such as informative guides or
exclusive promotions, in exchange for
email sign-ups
Promote exclusive offers and discounts

Encourage conversions by offering

exclusive discounts, promotions, or
early access to new products to your
email subscribers
Highlight product features and benefits
Showcase your pesticide products and
highlight their features, benefits, and
effectiveness in addressing specific pest
issues
 Case Studies and Success Stories

BigHaat's E- Bayer Crop Syngenta - "Pest

commerce Science - "Know Management
Campaign Your Pesticides“ Webinars“

FMC Corporation BASF - "Pest

- "Pest Solutions Management
Video Series Blog"
 Regulatory Considerations

Data Advertising Intellectual Pesticide and Endorsement Geographical

Protection Standards :- Property Chemical and Considerations
and Privacy :- Adhere to Rights :- Regulations :- Testimonials : :- Different
Ensure advertising Respect comply with Use regions and
compliance standards and intellectual regulations endorsements countries may
with data guidelines set property rights related to the or testimonials have specific
protection and by regulatory when using registration, in your digital regulations and
privacy laws bodies or images, labeling, and marketing, requirements for
when industry trademarks, or use of comply with digital
collecting, associations copyrighted pesticides. regulations marketing
storing, and materials in governing
processing your digital their use
personal data marketing
of farmers and campaigns.
customers..
 Future Trends and Innovations

Artificial Intelligence (AI) and Machine Learning

Virtual and Augmented Reality (VR/AR

Voice Search and Digital Assistants

Influencer Marketing
Internet of Things (IoT) and Sensor
Technology:

Social Media and User-Generated

Content
Data Analytics and Predictive Analytics

Mobile Marketing and Apps:

THANK YOU!