ENTERPRISE ANALSIS AND DESK RESEARCH AND

DETAILED REPORT ON

TESLA, INC.
 Presented By

Manasi waingankar 106

Anuja Mane 107
Mansi Bhopale 108
Shraddha More 109
Mrunali Nandurkar 110
 Motive of tesla:

Tesla was founded in 2003 by a group of engineer who

wanted to prove that people didn’t need to compromise to
drive electric that electric vehicles can be better quicker and
more fun to drive than the gasoline cars.

Tesla head-quater is located at California United States

Current CEO Elon Musk
Revenue 2,079.2crores USD
Employees 48016
 History and background
Why is Tesla attempt named
after Nikola Tesla?

The choice of Nikola Tesla's name is pretty

obvious - - he was, after all, one of the major
pioneers in electricity. Tesla was also the
genius behind the development of the AC
electric motor that is used in, among many
other things, Tesla cars
One day, while sitting down at the Blue Bayou
restaurant at Disneyland, the idea struck him
like a bolt of lightning. Why not name it in
honor of Nikola Tesla?
And so, on the 23rd of April 2003, Eberhard's
cofounder Marc Tarpenning
How did Elon Musk start Tesla?
Elon Musk joined Tesla in 2004, after Elon Musk
investing $6.3 million in Tesla stocks during a 
Series A round of investment. Musk was
appointed to the position of Chairman of its
Board of Directors

When was the first Tesla car

made ?
In 2008 Tesla Motors  its released
its first car, the completely electric
Roadster.

When did Tesla go public?

On June 29, 2010, Tesla Motors
launched its initial public offering
on NASDAQ
 ORGANISATION:

1. Tesla, Inc. (formerly Tesla Motors, Inc.) has an organizational structure
that supports continuous business growth.
2. Maximizes its ability to implement new strategies and manage its
operational activities and objectives through its organizational structure.
3. It’s organizational structure creates capabilities that enable strong
managerial control of the business despite its growing international
operations.
4. Growth increases complexity and challenges.
Characteristics of Tesla’s organizational
structure :

1. Function-based hierarchy –
2. Centralization –
3. Divisions -
 Market :
For high performance digital marketing on a limited budget, you must have a strong focus
on rendering an outstanding customer experience. Facilitate word of mouth marketing by
creating compelling referral programs. Don’t rely too heavily on paid advertising
campaigns, instead help your company’s leadership leverage their social media influence
and position yourself as an authentic brand with a sense of humour.

Moreover, have a strong vision and mission statement that you can incorporate into all
your digital marketing and promotions. Provide first-class customer service after the sale
is complete, be transparent about your problems, and be bold enough to create some
controversial content. Next, have consistent company messaging across the board, keep
your audience in the loop about all updates, and reply to as many followers as you can.

Finally, for holistic branding, do more than just direct selling of your products or services
by maybe supporting a cause or doing something for the greater good of the people.
Also, don’t be afraid of your competitors’ success but instead, focus on becoming the
best in your industry while achieving your company’s long-term objectives and vision
Lessons to Learn from Tesla’s Branding Strategy

1. Create the Best Possible Customer Experience

2. Don’t Rely on Paid Advertising

3. Leverage Your CEO’s Social Media Influence

4. Be Transparent

 
 FINANCE :
Tesla's revenue growth has accelerated like its first car, the Roadster sportscar (0-60 in
1.9 seconds), driven by the rising number of vehicles sold each year. Between 2015
and 2019 sales have grown a whopping 507%. The company, however, has posted a
string of net losses as it pours money into research and development and
manufacturing.
Tesla's revenue jumped 15% to $24.6 billion in 2019 driven by an 87% increase in
automotive revenue. This was primarily due to the increase of automotive sales
revenue by $2.32 billion, or 13%, in the year ended December 31, 2019 as compared
to the year ended December 31, 2018.
The company lost about $862 million in 2019, which was an improvement over the
$976 million lost in 2018.
Cash at the end of 2019 was $6.8 billion, an increase of about $2.5 billion from the
prior year. Cash from operations contributed $2.4 billion to the coffers, while investing
activities used $1.4 billion, mainly for capital expenditures. Financing activities
generated $1.5 billion, primarily in the form proceeds from issuances of convertible and
other debt.
 TSLA Financial Summary

For the fiscal year ended 31 December 2020, Tesla Inc Revenues
increased 28% to $31.54B. Net income totaled$690M vs. loss of
$870M. Revenues reflect Automotivesegment increase of 28% to
$29.54B, Energy generation andstorage segment increase of 30% to
$1.99B, China (Country)segment increase from $2.98B to $6.66B,
Other segment increase of 57% to $9.67B.
INCOME STATEMENT

TITLE 31 Dec,2020 31 Dec,2019 31 Dec,2018 31 Dec,2017

Total Revenue $31,536 $24,578 $21,461.27 $11,758.75

Gross Profit $6,630 $4,069 $4,042.02 $2,222.49
Operating Income $1,994 $ -69 $ -388.07 $ -1,632.09
Net Income $690 $ -870 $ -976.09 $ -1,961.40
 BALANCE SHEET

Title Dec 31, 2020 Dec 31, 2019 Dec 31, 2018 Dec 31, 2017

Total Assets 52,148 34,309 29,739.61 28,655.37

Total
29,923 27,691 24,816.37 24,418.13
Liabilities

Total Equity 22,225 6,618 4,923.24 4,237.24

CASHFLOW STATEMENT
Dec 31, Dec 31, Dec 31, Dec 31,
Title 2020 2019 2018 2017

Cash From Operating Activities 5,943 2,405 2,097.80 -60.65

Cash From Investing Activities -3,132 -1,436 -2,337.43 -4,195.88

Cash From Financing Activities 9,973 1,529 573.75 4,414.86

Net Change in Cash 13,118 2,506 311.43 198.06

 governance

The Board of Directors of Tesla, Inc. (the "Company") sets high standards
for the Company's employees, officers and directors. Implicit in this
philosophy is the importance of sound corporate governance. It is the duty
of the Board of Directors to serve as a prudent fiduciary for shareholders
and to oversee the management of the Company's business. To fulfill its
responsibilities and to discharge its duty, the Board of Directors follows the
procedures and standards that are set forth in these guidelines. These
guidelines are subject to modification from time to time as the Board of
Directors deems appropriate in the best interests of the Company or as
required by applicable laws and regulations.
 Board Committees (as of June 1, 2020)

Name Function Year Joined

Robyn Denholm Independent Board Chair 2014

Elon Musk Director and CEO 2004

Ira Ehrenpreis Independent director 2007

Larry Ellison Independent director 2018

Antonion J. Gracias Independent director 2007

Steve Jurvetson Independent director 2009

Hiromichi Mizuno Independent director 2020

James Murdoch Independent director 2017

Kimbal Musk Director 2004

Kathleen Wilson-Thompson Independent director 2018

Audit Committee
The Audit Committee is responsible for, among other things, overseeing Tesla’s
financial reporting and other significant financial matters, related legal and regulatory
compliance, internal controls and Tesla’s management of risks, data privacy and
security. The committee carries out its duties in part through regular discussions with
members of management

Compensation Committee
The Audit Committee is responsible for Tesla’s compensation policies, plans and benefit
programs for Tesla’s personnel including its executive officers and directors, and
assessing risks related to compensation programs. The committee is also an
administrator of Tesla’s stock plans.

Nominating and Corporate Governance Committee

The Nominating and Corporate Governance Committee is responsible for, assisting the
Board in identifying candidates for appointment and reelection to the Board, overseeing
the evaluation of and periodic succession planning for Tesla’s Board and management,
and monitoring Tesla’s corporate governance practices.

Disclosure Controls Committee

The Disclosure Controls Committee is responsible for, overseeing the controls and
processes governing certain public disclosures by Tesla and its executive officers
THANK YOU