Superior school of management-SAFI

ADVERTISING :

Presented by : LAKIM ZAKARIA

HADDOUCHE WALID
MERYEM BOUILLA
HAMZA KHOUMRY
Framed By :
Mr.BENHADDOUCHE

1
 Plan
Definition of advertising

Objectives of advertising

Sources of advertisement

Impact

Pros and cons

Conclusion

2
 What is advertising
• are called advertisements , or ads for short.
Advertising is a marketing tactic involving
paying for space to promote a product ,
service , or cause. The actual promotional
messages The goal of advertising is to reach
people most likely to be willing to pay for a
company’s products or services and entice
them to buy.

3
 OBJECTIVES OF
ADVERTISING
GENERAL OBGJECTIVES
• To stimulate demand for the product
• To increase profit of the frim

SPECIFIC OBJECTIVES
• To introduce a new product to potential customer
• Promote brand name and develop brand loyalty
• To face the competition in the market
• To increase sales in the market

4
 SOURCES OF
ADVERISEMENT
 OUT-DOOR ADVERTISEMENT
 IN-DOOR ADVERTISEMENT
 RADIO ADVERTISEMENT
 TELEVISION ADVERTISEMENT
 CLASSIFIED ADVERTISEMENT
 OTHER SOURCES-INTERNET

5
 IMPACT OF
ADVERTISING ON THE
SOCIETY

6
 PROS AND CONS
PROS :
• Awareness
• Helps finding the best product
• Increasing sales
• Create customer loyalty
CONS :
• Costly
• Misleading adverts
• Derogatery adverts

7
Conclusion

8
THANK YOU FOR YOUR
ATTENTION